Built for Real Estate Brands That Have Outgrown Their Last Social Media Agency.
We build community-first content that converts followers into qualified buyers and sellers in your market.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Nashville real estate is a different game.
We’ve run Social Media here. We know what it takes.
Nashville real estate agents lose 60% of leads to inconsistent social strategy
Nashville's real estate market is booming—but most agents rely solely on property portals and paid ads, ignoring organic social momentum. The Gulch and East Nashville are driving migration, yet agents aren't telling their community story across Instagram, Facebook, and TikTok. Social media dominates how younger buyers research neighborhoods before they ever step foot in a home. The agencies winning in Nashville aren't the ones with the biggest ad budgets; they're the ones building trust through consistent, location-based content.
The 3 places Nashville real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Their Instagram had 1,200 followers but averaged 8 likes per post. They were posting 2–3 times per month. Most leads came from Zillow ads; organic inquiries were nearly zero. Younger buyers were choosing competitors who showed neighborhood lifestyle on social, not just property photos.
Built a content calendar centered on Gulch neighborhood stories, luxury lifestyle moments, and agent spotlights—posting 5x per week across Reels, Stories, and feed posts
— Sarah M.
Team Lead, The Gulch Collective
Read the full case study →BEFORE → AFTER
Monthly Qualified Inbound Leads from Social · BEFORE
0–1 per month
Monthly Qualified Inbound Leads from Social · AFTER
18 per month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, your social presence becomes a predictable lead generation machine. Agents in Nashville using this approach report 25–40% increases in qualified inbound inquiries, higher client referral rates, and a reputation as the neighborhood expert—not just another listing agent.
Audit Your Social Presence
We analyze your current Instagram, Facebook, and TikTok accounts—engagement rates, posting frequency, audience demographics, and competitor positioning. We identify which neighborhoods and property types drive the most interaction and which content formats your audience engages with most.
Build Community-First Strategy
We develop a 90-day content calendar focused on neighborhood storytelling, client wins, market insights, and behind-the-scenes agent moments. For Nashville, this means highlighting The Gulch's luxury scene, East Nashville's charm, and emerging micro-neighborhoods your buyers care about.
Create High-Performing Content
Our team produces Reels, Stories, carousel posts, and long-form captions designed to build trust and drive saves/shares. We film virtual tours, neighborhood guides, client testimonials, and market updates optimized for algorithmic reach on Instagram and Facebook.
Deploy & Optimize in Real-Time
We schedule and publish content, monitor engagement hourly, and respond to comments and DMs within 2 hours. We A/B test posting times, captions, and content formats to maximize reach and lead generation. We track which neighborhoods and property types convert best.
Scale Proven Tactics & Measure ROI
After 60 days, we double down on what's working. If neighborhood tours are converting at 8% (vs. industry avg of 2%), we produce more. If a specific agent's behind-the-scenes content builds trust, we feature them more. We tie social engagement directly to closed deals.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nashville real estate brand
The median real estate client after 6 months
We'll analyze your current Instagram, Facebook, and TikTok presence against top performers in Nashville's real estate market. You'll receive a detailed report with your engagement benchmarks, content gaps, and 5 quick wins you can implement this week.
Median result across 12 real estate Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does this cost, and how does it compare to my current Zillow ad spend?
Our retainer ranges from $1,800–$4,500 per month depending on posting frequency, content production volume, and account management hours. Most Nashville real estate teams spend $400–$800/month on Zillow ads with declining ROI. Our clients typically reduce ad spend by 20–40% within 6 months because organic social and referrals strengthen. You're investing in a sustainable lead channel, not recurring ad costs.
Do you manage all platforms, or just Instagram and Facebook?
We start with Instagram and Facebook (highest ROI for real estate), then expand to TikTok and YouTube if your audience is there. For younger buyers in East Nashville and The Gulch, TikTok is essential. For investment-focused agents, LinkedIn and community groups matter more. We audit your audience and recommend the platform mix that works for your niche.
What if I don't have time to film content or be 'on camera'?
You don't have to be. We produce Reels, Stories, and posts featuring your listings, neighborhood moments, client testimonials, and market insights. You show up 1–2x per month in behind-the-scenes or testimonial content to build personal brand. The rest is professional, polished content your team didn't have to create.
How long before I see leads from social media?
Real leads typically start flowing within 30–45 days as your content builds trust and algorithmic momentum. Most clients see 3–5 qualified inquiries by month two and 10–18 by month four. This isn't overnight, but it compounds. Agents who stick with the strategy for 6+ months see sustained 20–40% increases in inbound pipeline.
What makes your approach different from me just hiring a social media manager?
Most social media managers are generalists—they post photos and write captions without understanding real estate specifics, Nashville's market, or how to convert engagement into leads. We're specialists in real estate social strategy. We understand your sales cycle, your buyer psychology, and how to build community that converts. We also tie everything to ROI, not just content output.
FREE · NO COMMITMENT · 48HR TURNAROUND