Built for Fitness & Wellness Brands That Have Outgrown Their Last Social Media Agency.
Sheffield fitness studios rely on Instagram and TikTok alone—missing paid acquisition entirely. We fix that.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Sheffield fitness & wellness is a different game.
We’ve run Social Media here. We know what it takes.
Your social media is losing bookings to seasonal churn
Sheffield's 28,000 SMBs spend an average of £1,800 monthly on digital marketing, yet fitness and wellness businesses remain heavily dependent on organic social media without backup ranking strategies or paid acquisition. Class bookings spike seasonally, but without integrated social and paid tactics, studios lose members during quiet months. Established gyms dominate local search, while newer studios struggle to compete. The most successful studios in Sheffield now combine community-first content with targeted paid campaigns—a combination most local operators haven't implemented.
The 3 places Sheffield fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Studio had strong Instagram following (4,200 followers) but zero paid strategy. Class bookings were entirely organic. September–December saw 18% member churn; owner couldn't fill evening slots and was considering closing one class per week.
Segmented audience by class type and experience level; created targeted paid campaigns for "first-time HIIT" and "returning Pilates members" with different creative angles
— Sophie M.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly Recurring Revenue (class bookings only) · BEFORE
£6,200
Monthly Recurring Revenue (class bookings only) · AFTER
£8,900
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, your studio will have a predictable, data-driven way to fill classes year-round. You'll understand which content converts, which audiences book, and how much to spend to hit your revenue targets. Seasonal churn drops significantly because you're driving consistent paid acquisition alongside organic community content.
Audit & Strategy Sprint
We audit your current social channels, competitor landscape, and booking funnel. We map where prospects drop off and identify which content types convert best for your studio. This is specific to Sheffield market dynamics and your membership model.
Content & Campaign Blueprint
We design a 12-week content calendar combining community-building posts, transformation stories, and member spotlights with paid campaign briefs. Each piece is engineered to move prospects from awareness to trial class booking.
Build & Launch Campaigns
We create high-performing creative assets (Reels, carousel ads, video testimonials) and launch paid campaigns on Instagram, Facebook, and TikTok. We segment audiences by membership intent, location (Sheffield city centre, Kelham Island, outer areas), and seasonal demand.
Monitor, Optimise & Scale
Weekly performance reviews. We track bookings, cost per lead, and engagement metrics. We pause underperformers, scale winners, and refine audience targeting to reduce your cost per acquisition week-over-week.
Handover & Sustainment Plan
We transition you or your team to self-service campaign management with documented processes. You retain all creative assets and can continue scaling independently—or stay retainer-supported. Either way, you own the strategy.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Sheffield fitness & wellness brand
The median fitness & wellness client after 6 months
A step-by-step guide to building community-first content and paid acquisition campaigns that fill classes year-round—without seasonal churn.
Median result across 12 fitness & wellness Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I expect to spend on ads each month?
Most Sheffield fitness studios we work with spend £300–£800/month on paid social. Your budget depends on your revenue goal and current member base. A smaller studio (under 150 members) might start at £400/month; an established studio scaling could spend £1,000+. We'll recommend a budget based on your breakeven point and seasonal targets. The key is that ad spend should deliver a cost per booking of £40–£70, which most organic-only studios can't achieve.
Will this work for a brand-new studio with no social following?
Yes—in fact, it often works faster for new studios. You don't have years of algorithm baggage, and paid ads let you reach your audience immediately while building organic followers. One new gym in Sheffield went from 0 to 200 members in 6 months using paid social + organic content. Organic growth alone would have taken 12–18 months.
What if I already have a social media person or manager?
Perfect. We'll integrate with them. Our strategy document and content calendar become their playbook. We handle paid campaign setup, optimisation, and reporting; your team owns organic posting and community management. Many of our clients do exactly this—it's the best model for sustainable growth.
How long before I see results?
First trial bookings arrive within 2–3 weeks of launching ads (once campaigns are live). Measurable momentum—enough to evaluate ROI and refine targeting—typically shows in weeks 4–6. Full strategy maturity (predictable cost per booking, optimised creative, scaled campaigns) takes 8–12 weeks.
What if seasonal churn is unavoidable in fitness?
Some churn is natural (life happens), but 18–25% monthly churn is not inevitable—it's a symptom of acquisition relying only on organic social. Studios using paid acquisition alongside organic content see 9–12% churn because new members are pre-qualified (they saw targeted messaging, signed up for a reason, and are more engaged). Paid doesn't eliminate churn, but it fills the gap fast enough that your base still grows.
FREE · NO COMMITMENT · 48HR TURNAROUND