Built for Fitness & Wellness Brands That Have Outgrown Their Last Social Media Agency.
Your Instagram followers aren't enough. Build a repeatable acquisition engine that ranks, converts, and fills classes year-round.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Seattle fitness & wellness is a different game.
We’ve run Social Media here. We know what it takes.
Seattle fitness studios lose $42K annually to social-only booking strategies
Seattle's fitness market is crowded—85,000+ SMBs compete for attention, and most wellness studios rely entirely on social media with zero SEO backup. Seasonal churn is brutal: new members plateau in Q2, and established gyms dominate local search because they invested early. Your content needs dual purpose: community-building on social, plus algorithmic visibility on Google. Studios that combine both strategies see 3–4x higher booking consistency than those betting only on Instagram.
The 3 places Seattle fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Bookings were 100% Instagram-dependent. Summer 2024 saw 38% drop in class attendance. Instagram reach had plummeted; the studio couldn't afford paid ads and had no email list or retention strategy.
Built SEO-optimized landing pages for top 6 class types; targeted 'pilates near me' and 'yoga Capitol Hill' keywords with local schema
— Maya T.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly revenue stability · BEFORE
$16K–$20K (feast-famine, seasonal swings)
Monthly revenue stability · AFTER
$21K–$24K (predictable, diversified)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, your studio shifts from feast-famine social bookings to a diversified, predictable acquisition engine. You'll see 40–60% lower cost per booking, 35% higher member retention, and a brand that ranks locally and commands pricing power.
Competitive audit & positioning
We analyze your top 8–12 Seattle competitors on social, search, and review platforms. We map which content types (class previews, transformations, member stories, wellness education) drive the highest engagement in your niche. This tells us exactly what works in your market and where you have an opening.
Social content & community strategy
We design a 12-week content calendar built for both Instagram/TikTok algorithms and Google Local ranking. Each piece—class promos, member spotlights, fitness tips, behind-the-scenes—serves dual purpose: community engagement and SEO signals. We prioritize educational content that positions you as the local wellness authority, not just another studio.
Paid acquisition & retention setup
We build a multi-channel paid strategy: Instagram/Facebook ads targeting new members in Seattle metro, Google Local Services Ads for class bookings, and email nurture sequences for member retention. We test messaging, creative, and audience segments to find your lowest-cost acquisition channel.
Performance tracking & optimization
We install conversion tracking on your booking system, connect analytics across platforms, and build a real-time dashboard. Weekly, we optimize creative, audiences, and bid strategy based on which channels deliver the lowest cost per booking. Monthly, you see a clear ROI breakdown by channel.
Authority building & long-term moat
Over 3–6 months, we accumulate social proof (reviews, engagement, follower growth) and build SEO authority through content and local signals. Established gyms stay ahead through consistency and compound authority—we build that for you so you're not fighting ads forever.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Seattle fitness & wellness brand
The median fitness & wellness client after 6 months
Get the exact content calendar, ad strategy, and retention system we used to help Seattle fitness studios 2–3x monthly bookings and cut customer acquisition costs by 60%.
Median result across 12 fitness & wellness Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from social media marketing?
Paid ads typically show results (leads, bookings) within 2–3 weeks once optimized. Organic social engagement builds week 1–4. Local SEO authority compounds over 3–6 months but shows ranking improvements by month 2. We focus on quick wins early while building long-term assets.
Why do we need both social media AND SEO? Isn't social enough?
Social reaches people already interested or connected to you—great for engagement and retention. SEO reaches people actively searching 'yoga near me' or 'CrossFit Seattle'—they're ready to book. Combining both gives you 3–4x the pipeline and protects you from algorithm changes. Most Seattle studios relying only on social see 30–40% revenue swings month-to-month.
What's your typical retainer for a fitness studio in Seattle?
Fitness & wellness retainers in Seattle range $2,500–$7,500/month depending on studio size, current audience, and growth stage. Boutique studios typically invest $3,500–$5,200/month. We build custom packages based on your goals, not one-size-fits-all pricing. Book a call to discuss your specific needs.
Do you handle paid ads, or just organic content?
Both. We design and execute paid ads on Instagram, Facebook, Google Local Services, and Google Search. We optimize for your lowest cost per booking, not vanity metrics like impressions. Typically, we combine $800–$2,000/month in paid spend with organic social and SEO to maximize ROI.
What if we're a new studio with no audience or reviews?
That's actually easier to scale from scratch. We design the engine from day one—reviews, local SEO, paid ads, email—without fighting bad historical data or poor brand positioning. New studios we've worked with average 35–40% lower CAC than established gyms because we build correctly upfront. Plan for 4–6 months to reach 50+ members and predictable bookings.
FREE · NO COMMITMENT · 48HR TURNAROUND