Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.
85,000 Seattle SMBs spend $5,200/mo on digital marketing. Most studios spend it wrong. We show you how to make every pound and dollar work harder.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Seattle fitness & wellness is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your fitness studio's paid strategy is leaving money on the table.
Seattle's fitness & wellness market is fragmented across neighborhood-based studios competing for the same tech-savvy, affluent demographic in South Lake Union and Capitol Hill. Most studios rely entirely on organic social media and Google Maps visibility, with zero paid acquisition strategy to combat seasonal churn or accelerate growth. Your competitors aren't just other gyms—they're established chains with marketing budgets 3–5x yours. Paid marketing isn't optional in Seattle anymore; it's the difference between scaling and stalling.
The 3 places Seattle fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Seasonal bookings dropped 35% in off-peak months. Organic social wasn't converting non-followers, and competitor studios (2+ years older) dominated local search results. The studio was stuck at 180 active members.
Built a Google Search campaign targeting high-intent keywords ('boutique fitness near me,' 'yoga classes Capitol Hill') with dynamic ads pointing to class-booking landing pages.
— Sarah M.
Founder & Studio Director
Read the full case study →BEFORE → AFTER
Monthly Class Bookings (Off-Peak) · BEFORE
280 bookings/month
Monthly Class Bookings (Off-Peak) · AFTER
462 bookings/month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll own a data-driven paid marketing system that fills classes predictably, reduces seasonal churn by 25–40%, and shows you exactly which campaigns drive member lifetime value. You'll go from hoping ads work to knowing they do.
Audit & Benchmark
We review your current paid campaigns, booking funnel, and member data against Seattle fitness industry benchmarks. We identify where your ad spend is leaking and where quick wins exist. This includes a competitive audit of 3–5 studios in your neighborhood and market positioning analysis.
Strategy & Segmentation
We map your booking funnel, identify your highest-value member cohorts (e.g., frequent users vs. trial conversions), and define a paid media strategy across Google, Meta, and YouTube. We set CAC targets tied to your member lifetime value and seasonal demand patterns.
Campaign Setup & Creative
We build and launch optimized campaigns with conversion tracking, audience stacks, and dynamic creative. We set up booking pixel integration, create performance ads (video & static), and establish daily monitoring dashboards so you see ROI in real time.
Optimize & Scale
We run 2–4 weeks of rapid testing, pausing underperforming ads and scaling winners. We refine targeting, adjust bids, and improve landing page conversion rates. By week 8, we're scaling spend into your best-performing channels based on actual booking data.
Growth & Handoff
We transition you to sustained growth mode with monthly reporting, seasonal campaign planning, and tactical optimizations. You own the strategy and data; we execute and report. Your team is trained on your dashboard and benchmark metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Seattle fitness & wellness brand
The median fitness & wellness client after 6 months
A custom audit analyzing your current campaigns, benchmarking you against top studios in Seattle, and identifying 5–7 quick wins to lower your cost per booking and fill classes year-round.
Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How quickly will I see bookings from paid campaigns?
You'll see first conversions within 7–10 days (pilot phase). By week 4, you'll have enough data to see true conversion patterns and ROI. Full optimization and scaling takes 8–12 weeks. Most clients see positive ROI within 30–45 days.
What's my guaranteed cost per booking or CAC?
We don't guarantee fixed CAC—it depends on your class type, location, and competition. What we do guarantee: we set a realistic CAC target based on your LTV in week 2, build campaigns around that target, and optimize relentlessly to hit it. Our clients typically achieve $18–$35 CAC in competitive Seattle neighborhoods.
Do you manage my ads day-to-day, or do I?
We manage campaigns day-to-day during the setup, optimization, and scaling phases (months 1–4). After month 4, you own the strategy and dashboard. We provide monthly reporting and guidance; you decide spend levels and creative direction. You're never locked in.
What if my studio doesn't have booking software or conversion tracking yet?
We help you set it up. Conversion tracking is non-negotiable for paid marketing success. We typically integrate booking pixels within the first 2 weeks. If you're using Zen Planner, Maroochy, or a custom system, we've built integrations before.
How much should I budget for paid marketing?
Most Seattle fitness studios allocate $3,000–$8,000/mo depending on goals and competition. We recommend starting with $4,000–$5,000/mo to test channels and build data. From there, you scale based on ROAS. We'll show you the math before spending a pound.
FREE · NO COMMITMENT · 48HR TURNAROUND