Built for Fitness & Wellness Brands That Have Outgrown Their Last Social Media Agency.
San Francisco fitness studios waste 40% of social traffic on engagement alone. We build community that converts—and fills your calendar year-round.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
San Francisco fitness & wellness is a different game.
We’ve run Social Media here. We know what it takes.
Your social media is booking classes. Your competitors' is selling memberships.
San Francisco's fitness market is saturated but fragmented. Established gyms dominate search, forcing newer studios to live entirely on Instagram and TikTok—a precarious position when algorithm changes hit or seasonal demand drops. Studios here spend aggressively on social ads ($2,000–$5,000/month) but rarely pair them with organic community-building or seasonal acquisition strategies. The result: high customer acquisition costs, predictable winter churn, and no SEO moat to protect against competition.
The 3 places San Francisco fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
January bookings were strong, but February–April saw a 35% drop. The studio had no paid acquisition strategy and was entirely dependent on Instagram. They were losing members to a new competitor opening three blocks away.
Built a seasonal campaign targeting 'New Year fitness resolutions' in Dec–Jan, then pivoted to 'Corporate wellness' and 'Get back on track' messaging in Feb–April.
— Maria T.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly Revenue · BEFORE
$45,000
Monthly Revenue · AFTER
$62,100
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, your studio will have predictable class bookings regardless of season, a replicable content engine, and the beginning of an SEO moat that makes you visible even when social algorithms shift. You'll reduce CAC by 40–50% and increase member retention through community-first content.
Audit Your Social & Local Presence
We analyze your current Instagram, TikTok, and Google Business Profile against SF fitness leaders. We map where your traffic goes, where it converts, and where competitors are winning. We also identify content gaps that are costing you bookings.
Build Your Content Playbook
We create a 12-week content calendar designed specifically for your studio's style, class schedule, and seasonal trends. Every post is built for conversion: problem → solution → call-to-action. We mix behind-the-scenes, member stories, trainer expertise, and seasonal campaigns.
Launch Paid Acquisition Campaigns
We build and test 3–4 separate ad campaigns targeting different audience segments: new to fitness, class-switchers, and membership upgraders. Each campaign is optimized for booking conversions, not clicks. We focus on the high-intent periods (Jan, Sept, post-corporate wellness season).
Establish SEO & Local Authority
We optimize your Google Business Profile, build a simple blog strategy around high-intent local keywords ('best HIIT in SoMa', 'yoga for corporate wellness'), and create citation consistency across directories. This builds a moat competitors can't easily replicate.
Measure, Optimize & Scale
We provide weekly reports on bookings, cost-per-member, and audience growth. We A/B test everything: ad creative, messaging, posting times, audience segments. We double down on what works and kill what doesn't. You're never guessing again.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a San Francisco fitness & wellness brand
The median fitness & wellness client after 6 months
See how your social media performance, booking conversion rate, and CAC stack up against 200+ SF fitness studios. Includes the playbook top performers use to offset seasonal churn.
Median result across 12 fitness & wellness Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
Week 1: You get a diagnostic audit. Week 4: Paid campaigns are live and generating data. Week 8: You'll see measurable improvements in booking rates and CAC. By month 4–6, the full system (organic + paid + SEO) compounds and you see 40–60% CAC reduction and 30–50% booking increases.
What if we already have a social media person in-house?
Great. We work with them, not against them. We provide strategy, content templates, campaign frameworks, and optimization guidance. They execute. This model scales faster and costs less than replacing them. Many studios pair an in-house person with our strategic oversight.
Do you guarantee results?
We don't guarantee specific metrics because variables (your pricing, location, class quality, instructor talent) are outside our control. But we do guarantee effort: weekly optimization, A/B testing, transparent reporting, and a commitment to hitting benchmarks within your industry. Most clients see 40%+ improvement within 90 days. If they don't, we adjust strategy at no additional cost.
What's the typical investment?
Our retainers for fitness studios range from $4,500–$12,000/month depending on scope: content + ads + SEO, or content + ads only, etc. Most studios start with content + paid ($6,500/mo) and add SEO after month 3. First 30 days is a trial period—if you're not seeing movement, we part ways, no penalty.
How much should we budget for paid ads?
That depends on your acquisition goal. A typical San Francisco fitness studio spends $2,000–$5,000/month on ads alone. Our clients see 3–4x ROI, so $3,000/month in ad spend usually generates $36,000–$48,000 in revenue (lifetime member value). We recommend starting with $2,500/month and scaling based on performance.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your San Francisco fitness & wellness market diagnostic.
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