Built for Fitness & Wellness Brands That Have Outgrown Their Last Web Design Agency.
San Francisco studios lose members to better-designed competitors daily. We build websites that rank in search and convert.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
San Francisco fitness & wellness is a different game.
We’ve run Web Design here. We know what it takes.
Your fitness website isn't generating leads—it's just existing.
San Francisco's ~95,000 SMBs span tech, biotech, finance, and fitness—but your studio competes on local visibility and conversion, not brand size. Most fitness businesses spend $7,200/month on digital marketing yet rely entirely on Instagram bookings with zero SEO strategy. New studios in SoMa and the Mission face entrenched competition from established gyms; a conversion-optimized website is your unfair advantage. Your website must work as hard as your trainers do.
The 3 places San Francisco fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite strong Instagram following (8K followers), they ranked nowhere for 'Pilates classes Mission San Francisco' or 'boutique fitness near Valencia.' Google searches brought 12 visitors/month; they lost 60% of trial sign-ups at the booking page due to unclear pricing and lack of class details.
Restructured website architecture with dedicated landing pages for each class type (reformer, mat, prenatal) and neighborhood targeting (Mission, Valencia, Dolores Park area)
— Maria C.
Studio Owner
Read the full case study →BEFORE → AFTER
New members acquired monthly (organic channel) · BEFORE
0–1
New members acquired monthly (organic channel) · AFTER
3–4
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
By month 4, you'll see organic traffic increase 40–60%, booking conversion rates rise 2–3×, and a predictable pipeline of local leads independent of social media. Your website becomes your most cost-effective sales tool.
Audit & Strategy
We analyze your current website, rank-tracking data, competitor sites, and booking funnel. We map search intent for San Francisco fitness keywords (e.g., 'yoga classes SoMa,' 'CrossFit near Financial District') and identify conversion bottlenecks. You'll understand exactly where members are dropping off.
Design & UX Research
We prototype a mobile-first design that highlights class schedules, trainer expertise, member testimonials, and frictionless booking. Every element is tested against your audience: are new prospects looking for class intensity, schedule flexibility, or trainer credentials? We build for them, not for design awards.
Build & Optimize
We develop your site on a fast, SEO-friendly platform (headless CMS or Next.js). We implement local SEO: schema markup for classes and schedule, Google Business Profile optimization, metadata tailoring for San Francisco neighborhoods. Every page targets a keyword cluster with intent.
Content Strategy & Launch
We populate your site with class descriptions, trainer bios, blog content (e.g., 'Best time to visit our SoMa studio' posts for local SEO), and member testimonials. We configure your booking system integration and set up conversion tracking. Soft launch with your email list; gather feedback before full launch.
Launch, Measure & Iterate
We launch your site and monitor performance daily. First 30 days, we track bounce rate, session duration, booking conversion, and organic traffic. We A/B test CTAs, class cards, and checkout flow. You'll see real data within 2 weeks; we'll optimize based on behavior, not guesses.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a San Francisco fitness & wellness brand
The median fitness & wellness client after 6 months
Get a custom audit of your fitness website showing exactly why visitors aren't booking classes or trials. See your SEO gaps, conversion bottlenecks, and a 90-day action plan to compete in San Francisco.
Median result across 12 fitness & wellness Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our old site was converting at 1.2%. The new one converts at 3.8% on the same traffic. The ROI paid for itself in the first month. I wish I'd done this two years ago.”
Dan H.
Founder · SaaS, $3M ARR
“They pushed back on every one of my bad ideas and were right every time. The version they built looks nothing like my original brief — and it's infinitely better.”
Fiona R.
CEO · Healthcare Services
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long does it take to see results from a new website?
Conversion improvements (booking form behavior, CTA clarity) show within 2 weeks of launch. Organic search traffic gains appear within 4–8 weeks as Google crawls and indexes. Full SEO ranking momentum takes 90–180 days. We track all three in your dashboard.
Do you include SEO in web design, or is it separate?
SEO is built into our design from step 1. We structure content for keywords, implement technical SEO during development, and optimize for conversion signals Google values (page speed, mobile UX, time-on-page). You won't need a separate SEO vendor.
Can you integrate our booking system (Mindbody, Zen Planner, etc.)?
Yes. We integrate with all major fitness software and can build custom APIs if needed. We also streamline booking flow on your website to reduce friction before prospects hit your third-party system.
What if we're just launching—do we still need a professional website?
Absolutely. New studios face the highest competitive pressure. A professional, SEO-optimized website levels the playing field against established gyms and helps you capture demand during soft-launch phases and grand-opening campaigns.
How much does this cost, and what's included?
We work on retainers ($3,500–$7,500/month for design + ongoing optimization) or project-based ($8,000–$18,000 for website design only). All retainers include hosting, analytics, monthly reporting, and strategy updates. We'll quote based on your scope.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your San Francisco fitness & wellness market diagnostic.
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