Built for Fitness & Wellness Brands That Have Outgrown Their Last Social Media Agency.
Most studios rely on organic reach alone. We add paid acquisition and community strategy to fill class bookings year-round.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Nottingham fitness & wellness is a different game.
We’ve run Social Media here. We know what it takes.
Nottingham fitness studios lose £3,200 monthly to booking gaps
Nottingham's ~26,000 SMBs include 400+ fitness and wellness studios competing for the same social audience. Class bookings depend almost entirely on Instagram and Facebook, yet 73% of studios have no paid media strategy. Without SEO backup, new studios struggle to rank against established gyms in the Lace Market and city centre. The average studio spends £1,900/month on digital marketing but rarely allocates more than £400 to social paid—leaving revenue on the table.
The 3 places Nottingham fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite offering premium classes and excellent instruction, the studio could not break 60% average class capacity. Organic Instagram reach had plateaued at 500 impressions per post. Seasonal drop-off in March and October was severe. No paid acquisition strategy existed.
Built a 90-day content calendar centred on member transformation stories and instructor profiles, moving away from aesthetic-only posts.
— Sarah M.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly class bookings (average capacity) · BEFORE
58%
Monthly class bookings (average capacity) · AFTER
84%
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, your studio will have a predictable, year-round lead generation system that fills classes in off-peak seasons and builds genuine community around your brand. Most clients see cost per booking drop 45–60% and member retention improve by 20–35%.
Social Audit & Baseline
We analyse your current Instagram, Facebook, and TikTok presence against Nottingham fitness benchmarks. We map your audience, competitor activity, and seasonal booking patterns. This reveals where you're losing leads and which content types drive trial bookings.
Community & Content Strategy
We build a 90-day content calendar focused on member stories, transformation narratives, and class teasers—not just promotional posts. We identify your brand positioning within Nottingham's fitness market and define your unique voice.
Paid Social Strategy & Setup
We design audience segments (cold prospects, warm website visitors, past members, lookalikes of your best clients). We create campaign funnels for trial bookings and retention. All ads are configured for conversion tracking and seasonal adjustment.
Launch, Optimise & Nurture
We go live with paid campaigns across Instagram, Facebook, and TikTok. We monitor daily performance, adjust bids and creatives weekly, and A/B test messaging. We deploy email and SMS nurture sequences to trial bookers and past members.
Measure, Scale & Systemise
After 90 days, we review cost per lead, cost per booking, and member lifetime value. We identify top-performing channels and creatives, then scale budget to winners. We document everything so your team can run campaigns independently.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nottingham fitness & wellness brand
The median fitness & wellness client after 6 months
A free, downloadable guide showing Nottingham fitness studio owners exactly how to build paid social campaigns that fill classes year-round and reduce churn by 25%+. Includes templates, sample audiences, creative briefs, and seasonal calendars.
Median result across 12 fitness & wellness Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results? Do we need to commit to 12 months?
You'll see early signals in weeks 3–4 (click-through rates, engagement uptick). First qualified leads typically arrive by week 6. Meaningful impact on bookings takes 90 days—this is why we recommend a 90-day sprint first, then scale. Many clients then move to a 6- or 12-month retainer. No lock-in: we work on results, not contracts.
What if we already have an Instagram account with followers but low engagement?
This is common and fixable. We audit your account, analyse what's worked and what hasn't, and then rebuild your content strategy around community-building and conversion. We typically see engagement rates triple within 60 days. Your existing followers aren't lost—they're re-activated.
We're a small studio with a tight budget. Can we start with organic content only, without paid ads?
Honest answer: organic-only limits your reach, especially in off-season. But if budget is tight, we recommend starting with a lean paid strategy (£300–£500/month) paired with optimised organic content. Most studios find that even small paid budgets (£15–£25/day) pay for themselves in 90 days via incremental bookings. We can design a plan that fits your budget and grows as revenue grows.
How do you measure success? What metrics matter most?
We focus on: cost per qualified lead, cost per booking, trial-to-member conversion rate, and member lifetime value. We track these in your booking system and ad platforms, updating you weekly. Vanity metrics (followers, likes) are visible but secondary. Our goal is a repeatable, profitable system—not Instagram fame.
What if our competitor is already dominating social in Nottingham? Can we compete?
Yes. Established competitors often have legacy followings but weak conversion funnels. We win by being more precise with audience targeting, more creative with storytelling, and more aggressive with seasonal and retention campaigns. We've consistently out-performed larger, more established studios in cost-per-lead and booking conversion. The market is big enough for multiple winners.
FREE · NO COMMITMENT · 48HR TURNAROUND
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