Built for Ecommerce Brands That Have Outgrown Their Last Social Media Agency.
Your social media strategy isn't just about followers—it's about converting browsers into buyers and building a community that drives repeat sales.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Charlotte ecommerce is a different game.
We’ve run Social Media here. We know what it takes.
Charlotte ecommerce brands lose 68% of carts to poor retargeting
Charlotte's ecommerce sector is fragmented across banking, tech, and retail ecosystems, creating unique opportunities for brands that master community-driven social selling. Most Charlotte SMBs ($3,400/mo average digital spend) allocate less than 15% of budget to social retargeting, leaving massive revenue recovery on the table. Meta and Google Shopping campaigns dominate demand, but organic social engagement remains underdeveloped—a gap that translates directly to weak customer lifetime value. The South End and Uptown merchant communities are increasingly mobile-first and social-native; brands ignoring this shift lose 40%+ of high-intent traffic.
The 3 places Charlotte ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Low ROAS on Facebook/Instagram (1.3:1), 71% cart abandonment with zero retargeting, and organic social treated as a vanity channel with no conversion tracking.
Implemented 7-touch retargeting sequence (email + SMS + social) targeting cart abandoners, wishlist browsers, and past customers within 14 days of exit.
— Sarah M.
Founder & CEO
Read the full case study →BEFORE → AFTER
Monthly Social Revenue · BEFORE
$18,400
Monthly Social Revenue · AFTER
$84,200
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a repeatable, data-driven social machine that recovers abandoned carts, turns followers into repeat buyers, and builds a defensible community around your brand. ROAS typically improves 40–180%, and customer lifetime value increases as social becomes your owned revenue channel.
Audit & Community Baseline
We analyze your current social presence, paid campaign performance, and competitive landscape in Charlotte's ecommerce ecosystem. This includes site traffic sources, audience demographics, and the gap between followers and actual engaged buyers.
Strategy & Audience Segmentation
We build a 90-day social roadmap focused on three audiences: cold prospects (awareness), warm traffic (retargeting), and loyal customers (community & repeat). Each segment gets tailored messaging, content pillars, and paid sequencing.
Content & Creative Production
We develop platform-specific content (Reels, Stories, carousel ads, UGC) designed for each audience stage. All creative is optimized for Charlotte's mobile-first, social-native buyer behavior and tested against your product catalog.
Campaign Launch & Retargeting Setup
We launch paid campaigns across Meta and TikTok, activate retargeting sequences for cart abandoners, and establish automated email-social handoff. Real-time adjustments happen weekly based on performance data.
Optimization & Reporting
Monthly performance reviews with focus on ROAS, cart recovery, and community growth. We A/B test creatives, refine audience targeting, and scale what works. You receive real-time dashboards and clear attribution to revenue.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Charlotte ecommerce brand
The median ecommerce client after 6 months
Get the exact retargeting sequences, content templates, and audience segmentation framework we use to recover 25–40% of abandoned carts and 3x ROAS for Charlotte ecommerce brands.
Median result across 12 ecommerce Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from running ads myself or hiring a freelancer?
You're not paying for channel management—you're paying for a repeatable system. We build retargeting funnels, test 40+ creative variants monthly, and integrate social with your email/SMS/analytics stack. Freelancers excel at execution; we architect the entire revenue engine. Most Charlotte SMBs spend $3,400/mo on digital but lack the strategic coordination to connect ads → retargeting → community → repeat revenue. That's what we deliver.
What's the minimum commitment, and when do I see results?
We work on 3-month engagements starting at $2,400–$4,800/month depending on ad spend, product complexity, and current audience size. Most clients see 20–40% ROAS improvement by week 8 and break-even on management fees by month 2. Cart recovery results appear faster (weeks 3–4) because we're targeting warm audiences; cold acquisition takes longer.
Do you manage my ad spend, or just strategy?
We manage everything: creative production, audience building, campaign setup, daily optimization, and reporting. Your ad spend stays separate (we recommend $2K–$15K/month depending on goals), and we have fiduciary duty to optimize every dollar. You get full transparency via real-time dashboard and monthly strategy calls.
What if my product catalog is huge (500+ SKUs)? Can you still do retargeting?
Yes—that's actually where we add the most value. We build dynamic product ads grouped by category/margin, implement smart audience segmentation, and automate product recommendations based on browse behavior. Large catalogs require smarter automation, not just more ads. Our clients with 500–5,000 SKUs typically see the highest ROAS (4.2–6.8:1) because we're serving the right product to the right person at the right time.
I'm already spending on Meta/Google Shopping. Isn't this just more spend?
No. We optimize both channels together and typically reduce wasted spend by 20–30%. Your Google Shopping budget becomes smarter (we reformat feeds, improve bidding), your Meta budget gets retargeting sequences (recovering abandoners you're currently losing), and we reduce overlap between channels. Most Charlotte brands are blasting the same audience across multiple channels without coordination—that's expensive. We unify strategy.
FREE · NO COMMITMENT · 48HR TURNAROUND