Built for Ecommerce Brands That Have Outgrown Their Last Paid Marketing Agency.
62,000 Charlotte ecommerce businesses spend $3,400 monthly on ads that don't convert. We fix that.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Charlotte ecommerce is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid ads aren't broken. Your strategy is.
Charlotte's ecommerce market is competitive but undersaturated—most SMBs in the region compete on volume, not precision. Banking and tech sectors dominate digital investment, leaving retail and niche ecommerce operators vulnerable to inefficient ad spend. The average Charlotte ecommerce business loses 12–18% of revenue to poor retargeting and cart abandonment. Paid marketing success here requires hyper-local testing, audience segmentation, and continuous ROAS optimization.
The 3 places Charlotte ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Shopping ROAS was stuck at 1.6:1 despite 18% YoY traffic growth. Meta campaigns had no audience segmentation; cart abandoners were never retargeted. Product feed had duplicate titles and missing custom labels.
Rebuilt Google Shopping feed with unique titles, category logic, and performance-based custom labels; deployed TCPA bidding strategy with audience bid adjustments for high-intent keywords.
— Sarah M.
Director of Ecommerce
Read the full case study →BEFORE → AFTER
Monthly Paid Revenue · BEFORE
$32,400
Monthly Paid Revenue · AFTER
$80,100
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, your paid marketing engine runs on data, not intuition. You'll see ROAS lift of 35–120%, cart abandonment recovery, and a blended CAC 25–40% below Charlotte ecommerce averages. Every pound and dollar works harder.
Audit & diagnosis
We pull your Google Ads, Meta, Shopping feed, and pixel data. We benchmark your ROAS, CPA, and conversion rates against 200+ Charlotte ecommerce businesses in your vertical. You'll see exactly where money leaks.
Feed & audience build
We clean and optimize your product feed for Google Shopping (title, description, custom labels, category structure). We build cold, warm, and hot audience segments in Meta and Google, including cart abandoners and past purchasers.
Campaign restructure
We rebuild your Google Shopping with ROAS-focused bid strategies (TCPA or Target ROAS), smart bidding, and audience bid adjustments. We segment Meta into awareness, consideration, and conversion campaigns with creative testing.
Retargeting strategy
We layer dynamic product retargeting, sequential messaging (abandoners → cart viewers → site visitors), and lookalike audiences. We set up email integration to sync cold and warm audiences across channels.
Optimize & scale
We monitor daily performance, pause low-ROAS campaigns, scale winners, and test new creative. You receive weekly scorecards showing spend, ROAS, CAC, and revenue impact against benchmarks.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Charlotte ecommerce brand
The median ecommerce client after 6 months
Get a custom 15-page analysis of your paid marketing performance—benchmarked against 200+ Charlotte ecommerce businesses. See where you're winning, where you're leaking money, and exactly how to fix it.
Median result across 12 ecommerce Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see ROAS improvement?
Feed optimization and audience segmentation show results in 2–4 weeks. Meaningful ROAS lift (15–35%) typically arrives by week 6–8. Full optimization and scaling take 90 days. We provide weekly scorecards so you see progress immediately.
What if our Google Ads or Meta account is already managed by another agency?
We can audit and report on performance without disrupting current campaigns. If you decide to move, we handle the transition: we recreate structure, migrate data, and optimize within your existing budget. Most clients see uplift immediately after transition.
Do you guarantee ROAS or revenue?
We don't guarantee absolute numbers—market conditions, seasonality, and external factors matter. But we guarantee a process: feed optimization, bid strategy, audience segmentation, and weekly optimization. If we can't deliver 15%+ ROAS lift within 90 days, we reduce our retainer by 25% and replan. Accountability is non-negotiable.
What's your typical retainer for a Charlotte ecommerce business?
Depends on spend and complexity. Most clients budget $2,200–$6,500/mo for full management (audits, feed optimization, campaign structure, retargeting, weekly reports). Some start smaller and scale. We build a custom proposal after the free audit.
Do you manage Google Shopping, Meta, TikTok, and email together?
We specialize in paid marketing: Google Ads (Search, Shopping, Performance Max), Meta, and audience integration. We partner with email specialists (Klaviyo, Klaviyo) to sync audiences and build sequential messaging, but email sends happen in your email platform. Think of us as the paid traffic + retargeting engine.
FREE · NO COMMITMENT · 48HR TURNAROUND