Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
Your Instagram looks great. But while you're there, competitors own Google Maps. Let's change that.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Sheffield beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
Sheffield beauty businesses missing 73% of local search demand
Sheffield's ~28,000 SMBs drive £1.8k average monthly digital spend, yet beauty & medspa owners remain trapped in Instagram-only strategies. Kelham Island and city centre salons dominate social feeds but rank nowhere for 'treatments near me'—meaning lost walk-ins and referral-dependent growth. The gap between social presence and local search visibility is where your revenue lives.
The 3 places Sheffield beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram-only strategy with 8k followers but no bookings traceable to social. Google Maps rank #7 in Sheffield for 'botox' despite being highly rated. Paid ads felt expensive (£94 CPB) because no organic foundation existed.
Rebuilt Google Business Profiles for both locations with treatment-specific schema markup; implemented review workflow generating 3–4 new reviews/week.
— Sarah M.
Clinic Manager
Read the full case study →BEFORE → AFTER
Monthly revenue (treatment-attributed) · BEFORE
£3,680
Monthly revenue (treatment-attributed) · AFTER
£10,920
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll own both Instagram community and local search visibility—meaning consistent bookings from both organic social discovery and 'treatments near me' searchers. Your cost-per-booking drops by 35–50%, and your revenue scales without needing proportional ad spend increases.
Audit & Discovery
We map your current social performance, competitor presence, and local search landscape. We identify which Sheffield postcodes your ideal clients search from and what terms they use. This informs everything.
Local Search Foundation
Before ramping social spend, we solidify your Google presence: optimised Business Profile, review generation workflow, and schema markup for treatments and locations. This compounds—every post later will benefit from local SEO signals.
Content & Community Strategy
We build a 12-week content calendar around client intent: treatment guides, before-afters, FAQ responses, and community-building reels. Each post is mapped to a conversion goal (bookings, reviews, or audience growth).
Paid Social Execution
We launch retargeting campaigns (Instagram/Facebook) to convert warm followers into bookings, plus lookalike audiences for growth. Budget is balanced between brand awareness (Reels) and conversion (booking CTAs). Sheffield metro geo-targeting ensures no waste.
Measurement & Growth Loops
We connect Instagram, Google, and your booking system into one reporting pipeline. You see which posts drive revenue, which audiences convert fastest, and where to double down. Monthly strategy calls use real data, not vanity metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Sheffield beauty & medspa brand
The median beauty & medspa client after 6 months
See exactly where your social strategy is leaking revenue—and what your top 3 competitors are doing right. Personalised 1-page report.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from hiring a social media manager on Fiverr or in-house?
Social media *management* posts content; we architect strategy tied to revenue. Fiverr creators have no accountability to your bottom line. In-house staff lack paid ad expertise and competitive insight. We combine strategy, paid performance, and local search—that's the only way to scale beyond Instagram.
We're already paying for Instagram ads. Why aren't they working?
Most salons run ads to cold audiences without organic trust signals or local search foundation. Visitors land on a profile with no clear offer, weak Google presence, and no review social proof—so they bounce. We rebuild that funnel first, then ads become 2–3x more efficient.
Do you manage day-to-day Instagram posting, or just strategy?
Both. We create a 12-week content calendar, write captions, source/edit imagery, schedule posts, and manage comments. You stay visible and engaged without the daily overhead. Your team can focus on clients.
How much does this cost, and what's the commitment?
We work on month-to-month retainers (£1,200–£2,400/mo depending on scope), or fixed-fee packages for smaller budgets. First month is a 30-day trial; most clients sign on for 6+ months once they see traction. No long-term lock-in.
What if we're in a competitive area with lots of salons?
Competition is actually an advantage. More salons = higher search volume, more client demand. The issue is most competitors are invisible outside Instagram. Local search optimisation + content strategy lets you own 'treatments near me' even in crowded markets. We've done it in Sheffield city centre and Kelham Island.
FREE · NO COMMITMENT · 48HR TURNAROUND