Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
San Francisco beauty & medspa businesses lose 40% of potential revenue by ignoring social-to-sales conversion. We fix that.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
San Francisco beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
Your Instagram followers aren't filling your appointment slots
San Francisco's beauty and medspa market is Instagram-saturated but search-starved. You're competing in a crowded feed while your competitors dominate Google Maps 'near me' searches in SoMa, the Mission, and the Financial District. Most beauty & medspa businesses spend $7,200/month on digital marketing but allocate 70% to awareness, not conversion. The winning move isn't more followers—it's converting followers into paying clients through strategic content, community engagement, and search visibility.
The 3 places San Francisco beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram had 8,500 followers but only 2–3 bookings per week. Competitors dominated Google Maps for 'medspa SF' and the owner was spending $6,000/month with no conversion tracking.
Rebuilt Instagram strategy with service-specific content (Botox, laser hair removal, facials) and direct booking CTAs in every post
— Sarah M.
Founder & Managing Director
Read the full case study →BEFORE → AFTER
Monthly Bookings from Social · BEFORE
8–12 per week (untracked)
Monthly Bookings from Social · AFTER
18–24 per week (fully tracked)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you'll see 35–50% more qualified leads from social, a documented cost-per-booking metric, and a predictable system that turns your social followers into repeat clients. Your team will manage community and bookings independently, with social integrated into your overall business growth strategy.
Audit & Competitive Intelligence
We analyze your current social presence, competitor strategies in SoMa and the Mission, and local search rankings. This reveals where you're losing leads to competitors and which content formats drive bookings in your specific San Francisco neighborhood.
Strategy & Messaging Architecture
We define your unique positioning for San Francisco's beauty & medspa market, map your customer journey from awareness to booking, and create a messaging framework that converts followers into clients. This includes segmentation by service type (Botox, facials, laser, etc.).
Content Production & Calendar Build
We create 12–16 weeks of platform-specific content (Reels, Stories, carousel posts, testimonials, before/afters) optimized for conversion. Every piece includes a strategic CTA, booking link, or local SEO signal tied to your service offerings.
Community Management & Conversion Setup
We implement daily engagement protocols, respond to inquiries in under 2 hours, and connect your social accounts to your booking system. This ensures every comment, DM, or inquiry becomes a tracked lead.
Launch, Optimize & Monthly Reporting
We launch your strategy, run paid campaigns to amplify top-performing content, and track every metric from reach to appointment bookings. Monthly reports show ROI, cost per lead, and conversion rate—not vanity metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a San Francisco beauty & medspa brand
The median beauty & medspa client after 6 months
Get a free, custom audit showing exactly where you're losing leads to competitors on Instagram and Google Maps, plus a 90-day quick-win action plan.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see bookings from social media?
Most clients see their first qualified leads within 2–3 weeks of strategy launch. Meaningful booking volume (10+ per week) typically takes 8–12 weeks as content builds authority and conversion systems mature. The exact timeline depends on your starting point and how aggressively we allocate budget to paid promotion.
I'm already spending $7,200/month on digital marketing. Will your strategy replace that or add to it?
Omakaase optimizes how that $7,200 is deployed. In most cases, we reallocate 30–40% of your existing ad spend to social + Google Local Services Ads where we can prove better ROI. You're not spending more—you're spending smarter and seeing booking attribution instead of vanity metrics.
Do you manage my Instagram content, or do I?
We manage everything for the first 12 weeks—content creation, posting, community management, and ads. By week 12, we transition ownership to your team with training, templates, and SOPs. Most clients maintain the system in-house after that, posting 3–4x per week and handling DMs.
What if my competitors are already dominating Google Maps in my neighborhood?
Google Maps competition is solvable. We use a combination of organic optimization (reviews, business profile signals) and paid Local Services Ads to get you into the top 3 positions while simultaneously warming leads via social. In our SoMa and Mission District case studies, we've moved clients from 15th to 4th position in 4–6 months.
How do you measure ROI if I don't have a booking system connected to my website?
We'll help you set one up—it's non-negotiable for attribution. If you're already using Acuity, Mindbody, or another platform, we integrate within week 1. This shows exactly which social post, ad, or DM led to each appointment and its dollar value.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your San Francisco beauty & medspa market diagnostic.
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