Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
Your competitors in Binnenstad and Beatrixkwartier are paying €85–€220 per lead. You don't have to. Data-driven paid campaigns that convert.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
The Hague technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
42,000 SaaS teams in The Hague. Most waste half their budget.
The Hague's technology sector—fuelled by government digitisation, legal innovation, and international organisations—creates unique paid marketing dynamics. High-intent B2B audiences exist here, but they're scattered across LinkedIn, Google Search, and niche platforms. Most local SaaS teams default to broad, expensive strategies inherited from growth-at-all-costs playbooks. The competitive advantage belongs to agencies that combine government-sector knowledge with disciplined channel allocation. CPCs are rising 8–12% annually across tech verticals, but conversion quality remains inconsistent.
The 3 places The Hague technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
They were spending €4,200/mo on Google Search and LinkedIn but averaging only 8–10 qualified leads per month at €420–€525 each. Sales team complained that leads weren't decision-ready; content marketing wasn't feeding the funnel. LinkedIn campaigns felt like broadcasting.
Rebuilt Google Search account structure by buyer persona (procurement, in-house legal, finance), reduced keyword scope by 40%, and implemented strict negative keyword lists to block low-intent searches.
— Sarah M.
VP Marketing & Growth
Read the full case study →BEFORE → AFTER
Qualified leads per €1,000 spend · BEFORE
2.4 leads
Qualified leads per €1,000 spend · AFTER
5.4 leads
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, your qualified lead cost drops 35–45%, and your sales team has a predictable monthly pipeline of conversation-ready prospects. By month 6, you've reduced overall ad spend by 15–20% while increasing qualified inquiries, shifting your monthly marketing budget from waste to measurable revenue contribution.
Audit & Market Positioning
We map your current paid spend across Google Search, LinkedIn, and programmatic channels. We identify where you compete hardest (CPCs, impressions, conversion paths) and where you're losing to rivals in The Hague tech corridor. We benchmark your metrics against top performers in your vertical.
Strategy & Audience Segmentation
We define buyer personas specific to your market—government procurement teams, in-house legal counsel, fintech founders—and map their typical decision journey. We create intent-based audience segments across LinkedIn and Google Search, with tailored messaging for each stage (awareness, consideration, decision).
Creative & Copy Testing
We build 4–6 creative variants per channel, each addressing a core pain point (e.g., 'Cut ad spend waste by 30%' for CPCs; 'Turn LinkedIn into pipeline' for LinkedIn campaigns). A/B tests run for 2–3 weeks to identify top performers and build winning playbooks.
Campaign Launch & Optimisation
We deploy campaigns across Google Search (keyword-level optimisation, negative keyword strategy), LinkedIn (account-based targeting, conversion tracking), and programmatic (retargeting lookalike audiences). Daily monitoring and bid adjustments keep CPCs sustainable and conversion quality high.
Reporting & Continuous Improvement
Monthly strategy calls review ROAS, qualified lead volume, sales conversion rate, and cost-per-customer-acquired. We adjust audience targeting, increase budgets to winning segments, and pause underperformers. You see clear ROI tied to pipeline and revenue.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a The Hague technology & saas brand
The median technology & saas client after 6 months
A framework used by The Hague's fastest-growing SaaS teams to reduce wasted ad spend by 35–50% while improving qualified lead volume. Includes audience segmentation templates, messaging frameworks for B2B buyers, and a 90-day optimisation roadmap.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from hiring a freelancer or in-house paid marketing manager?
Freelancers excel at execution but lack strategic depth and multi-channel coordination. In-house managers are often context-trapped and don't benchmark against peer competition. We bring data-driven strategy, continuous testing infrastructure, and competitive benchmarking across 40+ SaaS accounts. You get the expertise of a five-person team at a fraction of the cost.
What's your typical budget requirement to work with you?
We're most effective with clients spending €2,500–€8,000/mo on paid campaigns. Below €2,500, improvements are harder to measure at pace. Above €8,000, you likely benefit from a hybrid model (us + in-house team). We've worked with The Hague agencies and SaaS teams in both ranges; let's discuss your specific situation.
Do you manage the ad accounts, or do we?
You own the accounts (Google Ads, LinkedIn Campaign Manager). We have full access and manage day-to-day optimisation, bidding, audience targeting, and creative deployment. You retain complete transparency and control. We provide weekly dashboards and monthly strategy calls so you're never in the dark.
How long until we see results?
Week 2–3: Initial audience and keyword optimisation; CPCs may dip. Week 4–6: Creative testing data emerges; we pause underperformers. Week 8–12: Full picture of ROAS, qualified lead cost, and conversion patterns. Most clients see 20–30% improvement by week 8, 35%+ by week 12.
What if our sales team rejects the leads you generate?
That signals a lead-quality misalignment. We'll run a diagnostic: Are we targeting the right personas? Is the offer unclear? Are landing pages addressing their objections? We'll adjust messaging, audience segments, or landing page strategy until sales validates the leads. Your feedback loop is critical to success.
FREE · NO COMMITMENT · 48HR TURNAROUND
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Paid Marketing in nearby cities
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