Built for Technology & SaaS Brands That Have Outgrown Their Last Web Design Agency.
42,000 tech and SaaS businesses in The Hague compete for attention. Most websites lose qualified leads before a conversation starts.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
The Hague technology & saas is a different game.
We’ve run Web Design here. We know what it takes.
Your website isn't converting. Here's why.
The Hague's technology and SaaS sector is built on government contracts, international organisations, and legal tech innovation. Your buyers—procurement officers, CTOs, and legal directors—research online before they talk to sales. They're expecting a website that communicates credibility, not just looks professional. Most competitors' sites are built for aesthetics, not conversion. Your site needs to do what theirs doesn't: qualify leads, reduce sales friction, and prove your value in seconds.
The 3 places The Hague technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Website traffic was growing (+25% YoY via LinkedIn and organic search), but conversion rate was stuck at 1.3%. Prospects couldn't quickly understand why the platform was better than alternatives. No case studies or client logos visible above the fold. Sales team was frustrated—warm leads from LinkedIn went cold on the website.
Rebuilt homepage value proposition around regulatory time-saving and audit-ready reporting, not technical features.
— Sarah M.
VP Sales
Read the full case study →BEFORE → AFTER
Monthly qualified leads from website · BEFORE
18–22 leads
Monthly qualified leads from website · AFTER
64–78 leads
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
Your website becomes a lead-generation asset, not just a brochure. Qualified visitors convert at 5%+ (vs. your likely current 1–2%), your sales team closes faster with pre-qualified prospects, and your cost per qualified lead drops by 40–60%. Within 6 months, your site generates enough pipeline to sustainably reduce reliance on paid ads.
Audit & Discovery
We analyse your current website, competitor sites, and buyer journey. We interview your sales and customer success teams to understand real objections and deal-closing language. For The Hague tech companies, we map where government procurement, legal compliance, and international credibility signals fit into your narrative.
Strategy & Messaging
We develop a conversion-first website strategy: clear value proposition, objection-handling messaging, and proof architecture. For SaaS in The Hague, we isolate what makes your offer distinct (faster implementation, government-certified, EU-hosted, etc.) and build your narrative around buyer decision criteria, not features.
Design & Build
We design and build a conversion-optimised website using your messaging strategy. Every page layout, button placement, form field, and visual hierarchy is intentional—designed to move qualified visitors closer to a conversation. We integrate conversion tracking (GA4, heatmaps, form analytics) from the start.
Testing & Optimisation
We launch the site and run 4–6 weeks of conversion testing. A/B tests on CTAs, value propositions, form fields, and landing page layouts reveal what your specific audience responds to. We monitor visitor behaviour via heatmaps and session recordings. For tech buyers in The Hague, we test messaging around security, compliance, and implementation speed.
Handover & Growth Plan
We document all design decisions, conversion insights, and content changes. We provide your team with a conversion optimisation playbook: how to write case studies, update CTAs, and maintain momentum. We outline a 6–12 month growth roadmap aligned with your sales goals and budget.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a The Hague technology & saas brand
The median technology & saas client after 6 months
A free, personalised audit of your website's conversion performance. We analyse your current site against The Hague tech market benchmarks and show you exactly where you're losing qualified leads—and how much it costs.
Median result across 12 technology & saas Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
“Every decision was tied to a metric. Every A/B test was documented. We now have a site that gets better every quarter because the data is actually being used.”
Sarah K.
Director of Operations · Legal Services, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from a standard web redesign?
A redesign makes your site look better. Our approach makes it perform better. We start with your conversion goals and buyer journey, not aesthetics. Every design decision is tested and validated by real visitor behaviour. The result is a site that's both beautiful and profitable.
What if our current website is already generating leads?
Great—that means there's proven demand. Our audit will show you where you're leaving money on the table. Most sites we analyse are converting at 1–2% when they could be at 4–6%. Even if you're doing better than average, small improvements (another 2–3% conversion) can double your lead volume without increasing ad spend.
How long does this take, and what does it cost?
Full projects (discovery through testing) typically take 5–6 months and range from €8k–€15k depending on complexity and custom functionality. We also offer smaller engagements: conversion audits (€1.2k–€2k), landing page design (€3k–€6k), or ongoing optimisation retainers (€1.5k–€3k/month). We'll recommend the right fit during our initial conversation.
Do you handle ongoing maintenance and updates?
Yes. After launch, we offer optional support packages: monthly optimisation retainers (€1.5k–€3k/month for testing and improvements), quarterly strategy reviews, or ad-hoc support. Many clients start with a full project and transition to a retainer to sustain momentum.
What if we already have an agency building our site?
That's fine. We can audit the work in progress, provide conversion recommendations, and even partner with your current team. Some clients bring us in as a conversion specialist to ensure the project hits performance targets, not just delivery dates.
FREE · NO COMMITMENT · 48HR TURNAROUND