Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
Rotterdam's 52,000 SMBs spend €3,200/month on digital ads. Most waste 40–60%. We fix that with precision targeting for tech and SaaS.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Rotterdam technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad spend isn't the problem. Your strategy is.
Rotterdam's technology and SaaS ecosystem is intensely competitive but underfunded for paid strategy. Most businesses here run ads reactively—chasing clicks rather than qualified pipeline. With 90% of B2B buyers researching online before contact, your ad spend only works if it's positioned at the right buying stage. The agencies that win in Rotterdam aren't cheaper; they're smarter about channel mix, audience segmentation, and conversion measurement.
The 3 places Rotterdam technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
CPL was €165 and climbing. LinkedIn ads weren't converting. Sales team complained about lead quality. Company was burning €3,800/month on ads but only getting 15–20 qualified meetings monthly.
Segmented LinkedIn audience by buyer role (Logistics Manager, Supply Chain Director, Operations VP) and company maturity (scale-ups vs. enterprise). Built separate campaigns with role-specific messaging.
— Erik V.
Chief Commercial Officer
Read the full case study →BEFORE → AFTER
Monthly Ad Spend Efficiency · BEFORE
€3,800 spend → 18 meetings → 2–3 deals monthly
Monthly Ad Spend Efficiency · AFTER
€3,800 spend → 42 meetings → 8–10 deals monthly
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, your cost per qualified lead drops 35–50%, your sales pipeline is 2–3x more predictable, and your board sees exactly which ad spend drives revenue. Every pound and dollar is working.
Audit & Market Mapping
We map your current paid channels, audience setup, and creative performance. We benchmark your metrics against Rotterdam tech and SaaS leaders—not generic B2B averages. This is where we find the 30–50% of wasted spend that others miss.
Audience Segmentation & Intent Mapping
We layer your CRM data with first-party audience signals to identify decision-makers at target accounts. We map buying stages—awareness, consideration, decision—and build separate audiences for each. This is what separates €140 cost-per-lead from €72.
Creative Testing & Messaging Framework
We build three messaging angles per stage and test them at low spend. We run rapid A/B tests on headlines, value props, and CTAs. Data from this week shows which messages resonate with Rotterdam-based buyers in your vertical.
Conversion Tracking & CRM Integration
We connect your ads to your CRM pipeline. Every lead gets tagged with source, stage, and campaign. We set up revenue attribution so you see which ads drive meetings, demos, and actually close deals.
Launch & Optimise on KPIs
We launch optimised campaigns across LinkedIn, Google, and programmatic channels. We monitor daily and adjust bids, budgets, and audiences based on pipeline contribution, not just clicks. This is active, weekly optimisation tied to your sales goals.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Rotterdam technology & saas brand
The median technology & saas client after 6 months
Free, confidential analysis of your current ad spend. See exactly how much you're wasting, where your best-performing channels are, and three quick wins to implement this week. No sales call required to access the full report.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from hiring a freelancer or in-house marketer?
A freelancer or junior marketer has limited context—they'll optimise your ads but won't connect them to pipeline or challenge your strategy. We bring agency-level expertise, tools (marketing automation, attribution platforms, testing frameworks), and scale. We run 15+ campaigns simultaneously, so we see patterns and best practices that an in-house team working on one account won't. Cost per lead drops faster with experience across 40+ accounts.
What if we're not currently running paid ads? Can you start from zero?
Absolutely. We'll audit your current customer base to build lookalike audiences, analyse your website traffic and messaging, and map your sales process to paid campaign stages. We can launch a full paid strategy—LinkedIn, Google, and retargeting—within 3–4 weeks. Starting from zero is actually cleaner; we don't have to undo old strategies.
We've tried paid ads before and they didn't work. Why would this be different?
Most failed paid campaigns fall into two buckets: (1) wrong audience or message, and (2) no connection to sales outcomes, so you stop before you should. We solve both. We segment audiences by buying stage, test messaging ruthlessly, and tie results to your CRM and sales pipeline. If the first three months don't show pipeline lift, we pivot quickly. That's the difference between guessing and measuring.
How long before we see results?
Quick wins: 2–3 weeks. You'll see cost-per-click improvements and better CTR as we refine creative and targeting. Meaningful pipeline results: 6–8 weeks. Sales cycles vary, but once campaigns are optimised and tracking is live, you'll see qualified meetings increasing. Full ROI: 6 months. B2B sales typically take 120 days, so we measure success on a longer cycle.
What's the minimum budget to work with Omakaase?
We recommend €2,500–€3,500/month in ad spend minimum. Below that, we don't have enough volume to test and optimise effectively. If your budget is lower, we'll recommend starting with one channel (usually LinkedIn for B2B) and scaling to multi-channel once we prove ROI. Retainer ranges €1,500–€7,000/month depending on complexity and scope.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Rotterdam technology & saas market diagnostic.
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