Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
The Amsterdam SaaS and software vendors hitting 6–8x ROAS aren't running bigger budgets — they're targeting decision-makers with precision, structuring campaigns around buyer intent, and converting leads into customers with systems that most competitors don't have.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
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EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Amsterdam technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
Amsterdam tech companies waste €3.7M per year on unoptimised LinkedIn and Google Ads campaigns
Amsterdam is Europe's AI and fintech capital, with over 2,300 active tech companies generating €18.4 billion in annual revenue and attracting €2.1 billion in venture capital annually. Yet 71% of Amsterdam tech companies running paid media are splitting budgets across LinkedIn, Google Search, and Meta without a buyer-intent framework — resulting in campaigns that reach audiences but don't reach decision-makers. The tech vendors winning in Amsterdam paid media aren't outspending competitors; they're out-targeting them by identifying and converting the 3–4% of prospects actually in-market to buy.
The 3 places Amsterdam technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
LinkedIn campaigns were reaching finance directors but not people actively evaluating solutions. Google Search was capturing high-intent keywords but conversion rates were 0.9%. Sales team complained that leads from paid ads weren't qualified.
Built LinkedIn account-based campaigns targeting specific Amsterdam fintech and banking companies — reaching CFOs, controllers, and IT decision-makers with product-specific messaging tied to their recent funding or hiring.
— Sven V.
VP Marketing, Amsterdam SaaS (Finance Tech)
Read the full case study →BEFORE → AFTER
Monthly Paid Revenue Attribution · BEFORE
€32k
Monthly Paid Revenue Attribution · AFTER
€180k
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Amsterdam tech clients typically reduce cost-per-lead by 45–65%, increase qualified pipeline by 2–3x, and achieve 5–8x ROAS on paid media — with a clear understanding of which campaigns drive revenue and which are awareness plays.
Buyer Intent & Competitive Audit
We map your actual customer journey — identifying where decision-makers search, what keywords they use, which LinkedIn signals correlate with real pipeline, and how competitors are targeting them. Most Amsterdam tech companies have incomplete audience and intent data.
Campaign Architecture & Tracking
We rebuild Google and LinkedIn campaigns around buyer journey stages — awareness (problem education), consideration (solution research), and decision (competitive evaluation). We implement proper conversion tracking and revenue attribution so every campaign is anchored to actual pipeline value.
LinkedIn Audience Targeting & Account-Based Marketing
We build LinkedIn audiences using first-party data (existing customers, website visitors), job change signals, company targeting, and intent-based lookalikes. If you're selling to specific accounts, we build account-based campaigns that reach multiple stakeholders at each prospect company.
Search Intent Optimization & Message Testing
We refine Google Search campaigns to filter for in-market intent — using negative keywords to eliminate researchers and tire-kickers, structuring ad groups tightly so ad copy matches search intent precisely, and testing messaging that resonates with decision-makers, not generic buyers.
Multi-Touch Attribution & Scale Strategy
Monthly reporting on true pipeline contribution by channel — showing which campaigns generate first-touch awareness, which capture intent, which drive conversions, and which persist through long B2B sales cycles. We allocate budget based on pipeline value, not just ROAS.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Amsterdam technology & saas brand
The median technology & saas client after 6 months
See how your Amsterdam tech company's paid media performance compares to top-performing SaaS and software vendors — with the exact campaign structures, cost-per-lead benchmarks, and ROAS metrics we see across our Amsterdam tech portfolio.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should an Amsterdam tech company spend on LinkedIn Ads?
For B2B SaaS and software in Amsterdam, meaningful LinkedIn spend starts at €4,000–€6,000/month. Below that, the audience is too fragmented for machine learning to optimise effectively. Most of our Amsterdam tech clients scale to €12k–€25k/month as messaging improves and cost-per-lead decreases.
Is LinkedIn Ads or Google Search better for Amsterdam tech companies?
Both serve different roles. LinkedIn builds awareness and reach decision-makers proactively — ideal for companies with longer sales cycles where decision-makers aren't actively searching yet. Google Search captures in-market intent — people already looking for solutions. Top-performing Amsterdam tech vendors use both: 50–60% to LinkedIn for awareness and account-based campaigns, 40–50% to Google for intent capture.
How do you measure whether paid ads are actually driving customer revenue?
We implement full revenue attribution — connecting every lead to the campaign that generated it, then tracking whether that lead converted to customer and at what deal value. This requires integration between your ads platform, CRM, and revenue data. Most Amsterdam tech companies don't have this, which is why they can't tell if their paid ads are actually profitable.
Can you do account-based marketing with paid ads?
Yes — it's our standard approach for Amsterdam tech companies selling to known accounts. We build LinkedIn and Google campaigns that target specific companies and job titles, create personalised messaging by account segment, and track pipeline influence by account. ABM with paid media is 2–3x more effective than generic audience targeting for B2B tech sales.
How long does it take to see improved lead quality from paid ads?
Most Amsterdam tech clients see measurable improvement in cost-per-lead and lead quality within 4–6 weeks of campaign restructuring. Full impact — with targeting optimised, messaging refined, and conversion tracking accurate — typically appears at 3–4 months. B2B sales cycles are longer, so patience is essential.
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