Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
The Berlin SaaS and deeptech companies hitting 4x+ ROAS aren't spending more on ads — they're architecting intent capture at every stage of the buyer journey, layering LinkedIn with Search, and converting high-intent prospects into qualified pipeline before competitors even know they're looking.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Berlin technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
Berlin tech founders waste €4.7M annually on unqualified Google Ads traffic that never converts to qualified leads
Berlin's technology ecosystem is Europe's fastest-growing — 2,100+ active startups, €12.2B in venture funding deployed since 2020, and 89,000+ tech workers across Mitte, Kreuzberg, and Charlottenburg. Yet 71% of Berlin SaaS and deeptech companies running Google Ads are operating without lead quality scoring, LinkedIn campaigns are running cold outreach instead of account-based targeting, and display budgets are being wasted on unqualified audiences. The Berlin tech founders winning in paid media aren't outbidding competitors; they're outsourcing intent detection through precise account targeting, multi-touch attribution, and stage-gated funnel logic that separates qualified leads from tyre-kickers.
The 3 places Berlin technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Ads were generating 140 leads/month but only 8 were actually ICP-fit; LinkedIn was running broad targeting across 'operations managers' in all industries and geographies; true customer acquisition cost was €2,840 but platform metrics showed €650; CEO was considering killing paid ads thinking margins were too thin
Validated ICP: mid-market manufacturers (€50M–€500M revenue) in Germany/Austria/Switzerland with 5–100 employees in operations/supply chain; deal size €8k–€40k ARR
— Markus V.
VP Sales, Berlin Manufacturing SaaS
Read the full case study →BEFORE → AFTER
Cost per ICP Lead · BEFORE
€68
Cost per ICP Lead · AFTER
€28
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 5–7 months, Berlin tech clients typically reduce cost per ICP lead by 50–65%, increase pipeline value per euro spent by 3–4x, and establish a predictable paid lead generation engine that scales with sales team capacity. Total revenue impact is typically €60k–€280k annually depending on company stage and deal size.
Buyer Profiling & ICP Validation
We interview your sales team to build a crisp Ideal Customer Profile — buyer personas, account fit signals, deal-size indicators, sales cycle length. We then validate your ICP against your actual closed customers and pipeline to find the 20% of prospects that convert 5x faster than average.
Paid Media Audit & Attribution Mapping
We audit Google Search, LinkedIn, and any other paid channels — measuring how many leads are actually ICP-fit and what the true cost per ICP lead is. Most Berlin tech companies discover their reported CPA is 3–5x lower than their true all-in acquisition cost once you account for sales followup and deal closure rates.
Google Search Restructure & Intent Capture
We rebuild Google Search campaigns into intent tiers — top-of-funnel (category/problem), mid-funnel (solution/comparison), bottom-funnel (competitor, pricing, trial), and high-intent (your brand + modifiers). We implement exact match and phrase match with aggressive negative keywords, bid higher on bottom-funnel, and lower on top-funnel unless brand strength justifies awareness spend.
LinkedIn & Account-Based Targeting Setup
We build LinkedIn campaigns using account-based marketing — uploading your target account list (TAL) and targeting decision-makers by title and seniority within those accounts. Creative is segmented by buyer persona and offer (trial, free demo, ROI calculator). We layer LinkedIn with Google Search — accounts that viewed your LinkedIn ad get remarketed on Google with bottom-funnel messaging.
Lead Scoring, Funnel Tracking & Monthly Optimization
We implement lead-scoring logic in your CRM that flags ICP-qualified leads automatically. We connect paid channel data to your CRM and sales cycle data, so every month we can report on true ROAS by channel — accounts that close deals weighted by deal value and sales cycle. Monthly, we reallocate budget toward channels and audiences driving pipeline-qualified leads fastest.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Berlin technology & saas brand
The median technology & saas client after 6 months
See how your Berlin tech company's paid media performance compares to other Series A-C SaaS, deeptech, and software companies — with exact cost-per-ICP-lead benchmarks, optimal funnel architecture, and LinkedIn account-based targeting strategies.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
What's the minimum budget for a Berlin tech company to run effective paid media?
€6,000–€10,000/month is the practical minimum to fund Google Search at meaningful scale (bottom-funnel only) plus LinkedIn ABM testing. Below €6k, machine learning doesn't have enough data to optimize bid strategies. Most of our Berlin SaaS clients scale to €18k–€50k/month as they refine their ICP and sales process.
Is LinkedIn or Google Search more effective for Berlin B2B SaaS?
Both drive different value. Google Search captures high-intent prospects actively searching for solutions (higher conversion rate but smaller audience). LinkedIn builds awareness and credibility with target accounts and decision-makers (lower immediate conversion rate but larger reach and stronger brand effect). Winning Berlin tech companies use both — Google for bottom-funnel, LinkedIn for top/mid-funnel and account-based targeting.
How long before we see qualified leads from Google Ads and LinkedIn?
Most Berlin tech companies see improved lead quality within 4–6 weeks of restructuring (once intent-tiering and ICP targeting is live). Measurable pipeline impact typically appears at 3–4 months as sales cycles progress. Full optimization — with lead-scoring tuned, creative tested, and bid strategies refined — usually reaches steady state at 5–6 months.
Do you build custom integrations with our CRM and data warehouse?
Yes — we integrate with Salesforce, HubSpot, Pipedrive, and most modern CRMs. We pull lead-quality data (deal closure rate, deal size by source) and sales cycle data (days to first conversation, days to opportunity) to inform our paid media strategy. This is non-negotiable for true attribution.
How do you handle attribution in a long B2B sales cycle?
Multi-touch attribution. We track first-click (awareness channel), last-click (immediate conversion channel), and linear distribution (equal credit) across the entire customer journey. For Berlin B2B SaaS with 60–120 day sales cycles, we weight toward first-touch (Google Ads, LinkedIn) for awareness impact and last-touch for conversion. We report on pipeline value, not just immediate conversion.
FREE · NO COMMITMENT · 48HR TURNAROUND