Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
The Munich tech founders and marketing teams hitting 5x+ ROAS aren't spending more on ads — they're targeting decision-makers with surgical precision, bidding on high-intent keywords only, and converting pipeline that competitors are wasting budget to reach.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Munich technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
Munich technology companies waste €4.1M per year on unoptimised Google Ads and LinkedIn campaigns that reach the wrong buyers
Munich's technology sector generates over €18 billion in annual revenue and attracts more venture capital than any German city outside Berlin. Yet 72% of Munich tech companies running Google Ads are bidding on broad competitor terms with no audience layering, no account-based targeting for enterprise deals, and no LinkedIn integration — creating the conditions where budget scales faster than qualified pipeline. The tech companies winning in Munich paid media aren't outspending competitors; they're out-targeting them with first-party data and intent signals.
The 3 places Munich technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Ads were structured around competitor brand terms and generic keywords with no intent distinction; LinkedIn Ads were targeting 'HR managers' at all company sizes with no account filtering; no CRM integration meant pipeline ROI was invisible
Implemented full CRM tracking — connected Google Ads and LinkedIn directly to Salesforce to measure pipeline value and deal influence by source and keyword
— Sarah M.
VP Marketing, Munich HR Tech SaaS
Read the full case study →BEFORE → AFTER
Annual Pipeline Value · BEFORE
€1.2M
Annual Pipeline Value · AFTER
€4.0M
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Munich tech clients typically reduce CAC by 40–60% while increasing qualified pipeline by 120–180% — with clear visibility into which channels are generating SQLs, which are generating MQLs, and which are pure brand building.
Paid Media & Pipeline Audit
We audit your Google Ads, LinkedIn Ads, and any other active channels — mapping your CRM pipeline data to ad spend to identify exactly which keywords and audiences are generating qualified leads vs. wasted spend. We compare your current CAC to your LTV and pricing.
Intent Tier & ICP Foundation
We define your buyer intent hierarchy — high-intent (demo requests, pricing searches), mid-intent (category evaluation), low-intent (educational) — and map it to your ICP and sales cycle. We rebuild campaign structure around intent, not vanity metrics.
Tracking & Attribution Setup
We implement server-side conversion tracking that connects Google Ads and LinkedIn to your CRM — so you can see which keywords and audiences are generating SQLs and closed deals, not just form submissions. True attribution is the foundation of profitable tech paid media.
Campaign Restructure & Bid Strategy Overhaul
We rebuild Google Ads around intent tiers with precise match types, value-based bidding anchored to SQL value and deal probability. We rebuild LinkedIn around account-based targeting with custom intent audiences and job title layering. We establish cross-channel audience overlap for retargeting.
Sequential Messaging & Optimisation Cycles
We run systematic creative and messaging testing across channels — different value props for awareness vs. consideration vs. decision stage. We establish monthly reporting on true CAC by channel, pipeline velocity, and deal influence attribution.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Munich technology & saas brand
The median technology & saas client after 6 months
See how your Munich tech company's paid media performance compares to B2B SaaS, enterprise software, and deep-tech peers — with the exact CAC benchmarks, intent tier budgets, and account-based targeting strategies we see across our Munich portfolio.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Munich tech company spend on Google Ads and LinkedIn Ads?
A meaningful B2B paid programme starts at €6,000–€10,000/month ad spend combined. Below that, algorithms can't gather sufficient data to optimise bidding. Most of our Munich tech clients scale to €20k–€50k/month within 6 months as CAC improves and pipeline scales.
Should we spend more on Google Search or LinkedIn Ads for B2B SaaS in Munich?
Google Search captures existing demand (people already searching for solutions); LinkedIn creates demand (reaching buyers in your ICP). For most Munich B2B SaaS, we recommend 50–60% on Google Search (intent-tiered bidding) and 40–50% on LinkedIn (account-based). Adjust based on your sales cycle length and deal size.
How do we know if Google Ads or LinkedIn is generating qualified leads vs. just traffic?
You need CRM integration. Without it, you're blind. We connect both platforms directly to your Salesforce or HubSpot so you can measure pipeline value and SQL generation by source and keyword. Most Munich tech companies are shocked to discover that their 'best-performing' channels are actually generating low-quality leads.
What's account-based marketing and how does it work with LinkedIn Ads?
Account-based marketing means targeting specific high-value accounts (your 50–200 best-fit customers) with personalised messaging across channels. On LinkedIn, you build custom audiences of decision-makers at those companies and serve them sequential messaging — awareness → consideration → decision. ABM typically generates 3–4x higher conversion rates than broad audience targeting.
How much does it cost to run account-based LinkedIn campaigns for Munich enterprise buyers?
ABM on LinkedIn typically costs €0.80–€2.40 CPC (40–70% cheaper than broad targeting) because your audience is small and highly relevant. Budget allocation depends on target account list size — 100 accounts typically costs €2,500–€4,500/month ad spend; 300 accounts costs €6,000–€12,000/month.
FREE · NO COMMITMENT · 48HR TURNAROUND