Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
Most agents compete on portals. Top performers own their paid channels. Here's how to become one.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Seattle real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Seattle real estate budget beats property portals monthly.
Seattle's real estate market is dominated by Zillow, Redfin, and Realtor.com—but they capture only 40% of qualified buyer intent. The remaining 60% happens across Google, Facebook, and Instagram, where most local agents remain invisible. Your competitors are already spending $5,200+ monthly on digital marketing, but fewer than 30% have a coherent paid strategy. This fragmentation creates an asymmetric opportunity: consistent, location-targeted paid campaigns win disproportionate share of South Lake Union and Capitol Hill transactions.
The 3 places Seattle real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending $4,500/month on ads across Google, Facebook, and a local SEO firm with no coordination. CPL was $220, conversion rate was 1.2%, and she couldn't distinguish which channel was actually driving closings. She assumed paid marketing didn't work for real estate.
Consolidated all paid channels into a unified tracking system; discovered 34% of ad spend was overlapping audiences and wasting budget on the same people.
— Sarah M.
Managing Director, Independent Brokerage
Read the full case study →BEFORE → AFTER
Monthly attributed deals · BEFORE
0.7
Monthly attributed deals · AFTER
3.2
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
By month 4, you'll have reduced cost per lead by 35–50%, increased monthly qualified lead volume by 2–3x, and have clear visibility into which campaigns drive actual closed transactions. Your paid spend becomes predictable, repeatable, and measurable.
Audit & Strategy Sprint
We analyze your current spend, creative, landing pages, and audience setup against Seattle market benchmarks. This reveals where you're losing CPL efficiency and which buyer segments you're under-targeting. For most Seattle agents, we find $800–$1,400 in monthly waste just from audience overlap.
Audience & Creative Build
We build hyper-local audiences: recent home searchers in your target neighborhoods (Capitol Hill, South Lake Union, etc.), life-event buyers (recent movers, engaged couples, new homeowners), and lookalike audiences from your past clients. Paired with location-specific creative, not generic stock imagery.
Campaign Launch & Optimization
We launch coordinated campaigns across Google Search, Performance Max, and Facebook/Instagram, with conversion API wired to your CRM. First 2 weeks are rapid-test mode: we rotate creative, pause low-performers, and shift budget to winning audiences in real time.
Conversion Optimization & Nurture
Once we're driving qualified leads, we test landing page copy, CTA placement, and lead magnet offers. We also set up automated nurture sequences (email + retargeting) so leads who aren't ready immediately stay engaged. Most deals close 60–90 days after initial contact; nurture captures those.
Scale & Refinement
Once we have 60+ days of conversion data, we move budget aggressively to your top-performing channels and audiences. We also test lookalike audiences based on your highest-value buyer profiles and seasonal campaign angles (spring homebuyers, investor portfolios, luxury segment).
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Seattle real estate brand
The median real estate client after 6 months
A self-assessment tool to benchmark your paid campaigns against 200+ local real estate agents. Reveals cost-per-lead inefficiencies, audience gaps, and your improvement opportunity in 7 minutes.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see results from paid real estate campaigns?
Lead volume typically increases within 2–3 weeks once campaigns are live. However, real estate deals close on a 45–90 day cycle. By week 4, you'll see statistically significant conversion data. By month 3, you'll have attribution clarity (which campaigns actually drive closings). Most agents see tangible ROI lift by month 4–5.
Aren't property portals (Zillow, Redfin) unbeatable on paid search?
Portals dominate broad 'homes for sale Seattle' searches, but they don't own intent-specific keywords like '[neighborhood] condos under $800K' or 'luxury Seattle relocations.' They also can't run audience-based campaigns or video. You compete differently—not against them, but against other agents in your niche. That's a winnable fight.
What's the minimum monthly budget to see real results?
Realistically, $3,000–$4,000/month is the floor in Seattle's market. Below that, you can't test enough variations or maintain consistent impression share. If you're spending less, consolidate to one channel (Google Search) and optimize ruthlessly. If you're ready to scale, $5,000–$8,000/month unlocks audience diversity and creative testing velocity.
How do you track real estate conversions when deals close 3 months later?
We wire your CRM to our tracking system using conversion API. Every lead that enters your system is tagged with the campaign and audience that sourced them. When you close a deal, we can trace it back to the original paid touchpoint. This delayed-conversion tracking is why real estate ROAS is so often misjudged—most agencies only look at immediate form submissions, not actual closed deals.
What if I'm already working with another agency on paid marketing?
We start with a performance audit. If they're delivering strong ROAS and transparent reporting, great—stay with them. But 70% of Seattle agents we audit are either wasting 20–30% of budget on overlap/decay, or can't articulate which campaigns drive closings. If either applies to you, let's talk. Switching is usually painless; we handle migration and optimization.
FREE · NO COMMITMENT · 48HR TURNAROUND