Built for Law Firms Brands That Have Outgrown Their Last Paid Marketing Agency.
Liverpool law firms lose £2,000+ monthly to inefficient Google Ads. We make every pound work harder.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Liverpool law firms is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad spend shouldn't fund your competitors' rankings.
Liverpool's legal market is fragmented but consolidating. Local competition for personal injury, employment, and family law searches is rising 12% year-on-year, yet most firms still rely on outdated broad-match campaigns. With ~32,000 SMBs competing for digital mindshare and average monthly ad spend sitting at £2,000, the margin between waste and ROI is razor-thin. Smart firms are shifting from vanity metrics to cost-per-qualified-enquiry models—and that's where the real advantage lives.
The 3 places Liverpool law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Broad-match campaigns were pulling in 600+ clicks monthly but converting at just 0.8%. Average cost-per-case enquiry was £240—unsustainable margins on lower-value PI cases.
Rebuilt campaigns by case type (RTA, workplace injury, public liability) with intent-matched landing pages and localised ad copy.
— Sarah M.
Managing Director, PI Practice
Read the full case study →BEFORE → AFTER
Monthly Cost Per Case Enquiry · BEFORE
£240
Monthly Cost Per Case Enquiry · AFTER
£87
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you'll see a 30–45% drop in cost-per-qualified-enquiry, improved ad Quality Scores, and predictable case acquisition costs aligned to your service margins. More importantly, you'll have a repeatable, data-backed paid marketing system—not a guessing game.
Audit & Intent Mapping
We analyse your current ad spend, keyword mix, and conversion data across Google, Meta, and LinkedIn. We map your service lines (PI, family, employment, etc.) to actual search intent in Liverpool and benchmark your CPCs against top performers.
Landing Page Rebuild
Your ads don't lose money on click; they lose money on landing. We build service-specific, case-enquiry-focused landing pages with clear CTAs, trust signals (reviews, accreditations), and forms optimised for your conversion baseline.
Campaign Restructure & Bid Strategy
We rebuild your campaigns by intent, service line, and geography. Smart bidding replaces manual guesswork. We lower your CPC by 25–40% through Quality Score fixes, audience segmentation, and negative keyword refinement—without losing volume.
Conversion Tracking & Attribution Setup
You can't optimise what you don't measure. We implement Google Analytics 4, conversion tracking, and cross-channel attribution so you see which ads, keywords, and audiences actually drive cases—not just clicks.
Ongoing Optimisation & Reporting
Weekly bid adjustments, keyword pruning, and audience scaling. Monthly strategy reviews tied to cost-per-enquiry, case value, and profitability. We treat your account as a living system, not a set-and-forget channel.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Liverpool law firms brand
The median law firms client after 6 months
We'll review your last 90 days of paid ad spend across Google, Meta, and LinkedIn—and show you exactly where your money is leaking. No sales pitch; just cold data and actionable fixes.
Median result across 12 law firms Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does your paid marketing service cost?
We work on retainers ranging from £1,500–£4,000 per month depending on campaign complexity, ad spend volume, and service lines. Smaller firms often start at £1,500; multi-service practices with £5k+ monthly budgets typically sit at £2,500–£4,000. We always start with a diagnostic audit (often free for qualified prospects) before committing to a retainer.
What if we're already working with another agency?
We'll audit your current spend and approach honestly. If they're delivering, we'll say so. Often, we find low-hanging fruit (poor keyword structure, wasted negative keywords, or weak landing pages) we can fix immediately. Many firms switch because previous agencies focus on spend size, not efficiency. We're happy to run a parallel test campaign to prove ROI before you switch.
How long before we see results?
Quick wins (20–30% CPC reduction through Quality Score fixes) often appear within 2–3 weeks. Meaningful conversion and case enquiry improvements typically land in 6–10 weeks once new landing pages and campaigns are live. Full maturity and predictable cost-per-case usually takes 12–16 weeks. We report weekly so you see progress every step.
Do you manage our Google Ads account directly, or advise our in-house team?
We manage your campaigns directly—account access, bid management, keyword refinement, all reporting. You remain the account owner; we're hands-on operator. Some firms have in-house marketing support; we can work alongside them. The key is daily optimisation, which requires direct account access.
What about data privacy and client confidentiality?
Essential in legal services. We sign standard NDAs and only track enquiry data, call conversions, and form submissions—never case details. All data flows through your own Google Analytics 4 and CRM, which we integrate with. We never share your keywords, audiences, or performance data with third parties or competitors.
FREE · NO COMMITMENT · 48HR TURNAROUND