Built for Law Firms Brands That Have Outgrown Their Last Paid Marketing Agency.
Most Glasgow law firms overspend on paid search. We cut waste, lower CPCs, and turn clicks into retainable cases.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Glasgow law firms is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Google Ads budget should work harder for you
Glasgow's legal market is competitive but undersaturated—too many firms bidding on the same keywords without strategy. Average CPC for legal services in Scotland runs £8–£18 per click, yet most firms lack proper conversion tracking or landing page optimisation. The best-performing practices in Merchant City and the West End aren't spending more; they're spending smarter. Paid marketing ROI for law firms hinges on three things: keyword relevance, landing-page quality, and attribution clarity—and most firms struggle with all three.
The 3 places Glasgow law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending £2,400/month on Google Ads but only 12–15 case enquiries per month at £160–£200 per lead. Divorce and children act searches were competitive; generic landing page wasn't converting.
Separated campaigns by case type (divorce, children matters, post-separation) with bespoke landing pages for each
— Sarah M.
Managing Partner
Read the full case study →BEFORE → AFTER
Cost per Case Enquiry · BEFORE
£168
Cost per Case Enquiry · AFTER
£87
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 3–6 months, your paid marketing cost per lead typically drops 40–60%, landing page conversion rates 3–5x, and overall campaign ROI becomes visible and predictable. You'll know exactly how much to spend to acquire a retainable case.
Audit & Discovery
We forensically review your current paid campaigns—Google Ads, spend, landing pages, and conversion setup. We talk to you about your ideal client, case types, margins, and retainer value. We map your competitor landscape in Glasgow specifically.
Strategy & Account Rebuild
We reorganise your account by case type and practice area. Each campaign gets its own landing page, keywords, ad copy, and bidding strategy—no more generic blasts. We set up proper conversion tracking so every enquiry is tagged and measured.
Landing Page Optimisation
We build or redesign pages specifically to answer the question your ad made. A 'personal injury' clicker doesn't see your firm bio—they see case results, testimonials, and a clear next step. Conversion rate uplift typically runs 3–5x in the first 60 days.
Live Optimisation & Scaling
We launch campaigns, monitor daily, and refine bids, keywords, and ad copy in real time. We A/B test landing pages, headlines, and CTAs. We double down on high-intent keywords and low-performing segments. Constant iteration, no 'set and forget'.
ROI Reporting & Scaling
You see exact cost per lead, cost per retained case, and payback period. Once we've proved a channel or keyword works, we scale budget there. We tie every pound spent to retainer value, so you know which ads actually made you money.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Glasgow law firms brand
The median law firms client after 6 months
We'll analyse your current Google Ads, landing pages, and conversion setup, then hand you a diagnostic report showing exactly where you're leaking money and your top 10–15 quick wins.
Median result across 12 law firms Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How quickly will I see results?
First wins (lower CPCs, better placements) typically appear within 2–3 weeks. Meaningful improvements in lead volume and cost per lead show by week 6–8. Full optimisation and scaling happen over 3–6 months. We don't promise overnight miracles, but we deliver measurable progress every month.
What's the minimum monthly retainer?
Our retainers start at £1,200/month for account management and ongoing optimisation. Most law firms in Glasgow spend £1,800–£3,200/month depending on campaign complexity, case types, and geographic scope. We also charge separately for landing page builds (typically £800–£2,000 per page, one-time).
Do I need to change my ad spend?
Not necessarily. We typically work with your existing budget first and prove ROI. Most clients find they can run the same budget but get 2–3x the case enquiries, or maintain enquiry volume at 40–50% lower cost. Once you see the math work, many choose to scale up.
What if my competitors are outbidding me?
Outbidding isn't the problem—poor relevance is. Google rewards relevant ads and landing pages with better quality scores and lower CPCs, even if competitors have bigger budgets. We've routinely beaten higher-spending competitors by improving ad copy, keyword theme, and landing page match. If you need immediate visibility on a specific keyword, we can adjust strategy, but throwing money at bids is rarely the answer.
How do you handle conversion tracking for phone calls and meetings?
We set up call tracking with unique numbers per campaign, event-based conversion tracking in Google Analytics for form submissions, and (if you use CRM software like Salesforce or HubSpot) we integrate so every lead is tagged with source, cost, and outcome. You'll see exact ROI tied to actual cases, not just form fills.
FREE · NO COMMITMENT · 48HR TURNAROUND