Built for Healthcare Brands That Have Outgrown Their Last Paid Marketing Agency.
Every pound and dollar working harder. Data-driven paid marketing that fills your patient pipeline consistently.
8 of our last 10 healthcare clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Nottingham healthcare is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Nottingham healthcare patients are finding competitors first
Nottingham's 26,000 SMBs include 1,200+ healthcare providers competing for the same patients. Most spend £1,900/month on digital marketing but waste 40% on ineffective channels. Healthcare businesses here face a unique problem: patients search on Google Maps during emergencies—if you're not visible, they book elsewhere. The practices winning in Nottingham pair local SEO with Google Ads and Facebook targeting to own both discovery and conversion.
The 3 places Nottingham healthcare brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 healthcare brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The practice spent £2,100/month on Google Ads with no clear tracking. They didn't know which campaigns drove bookings, and their cost-per-patient was estimated at £180. Their website ranked poorly for 'emergency dentist Nottingham' despite being open 24/7. Google reviews totalled 12, all from 2022.
Restructured Google Ads into 6 separate campaigns by patient type (cosmetic, emergency, NHS, private hygiene, invisalign, whitening); implemented conversion tracking
— Sarah M.
Practice Owner
Read the full case study →BEFORE → AFTER
Monthly New Patient Revenue · BEFORE
£5,600
Monthly New Patient Revenue · AFTER
£14,100
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a predictable patient acquisition system: lower cost-per-lead, higher booking conversion, more Google reviews, and a clear understanding of which marketing channels deliver ROI. Most Nottingham healthcare practices see 3–5x return on paid marketing spend within this timeframe.
Paid Marketing Audit
We review your current Google Ads, Facebook spend, and local presence. We benchmark your cost-per-lead against other Nottingham healthcare practices and identify where money is being wasted. You'll see exactly which campaigns are profitable and which are draining budget.
Strategy & Patient Persona Mapping
We define your ideal patient profiles (e.g., 'private patients seeking cosmetic dentistry', 'NHS referrals for orthotics') and map their search behaviour across Google, Facebook, and Instagram. This ensures every pound targets the right audience at the right time.
Landing Page & Conversion Optimisation
We rebuild your paid-traffic landing pages for mobile-first conversion. Every page includes trust signals (reviews, credentials, clear booking CTAs), fast load times, and A/B testing frameworks. Nottingham healthcare practices see 40–60% uplift in inquiries after this step.
Google Ads & Local Services Launch
We set up or restructure your Google Search campaigns (targeting high-intent terms like 'emergency dentist Nottingham'), launch Google Local Services Ads if eligible, and run Facebook retargeting to nurture warm leads. Budget is allocated based on patient acquisition cost per channel.
Continuous Optimisation & Review Generation
We implement a review request system (email, SMS, or post-appointment prompts) and optimise campaigns weekly based on performance data. We test ad copy, adjust bids, and refine audience targeting to lower your cost-per-lead by 20–30% over 90 days.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nottingham healthcare brand
The median healthcare client after 6 months
See exactly where your healthcare marketing budget is going—and where it's being wasted. This audit includes your cost-per-lead benchmark against local competitors, recommendations to lower acquisition costs, and a 90-day action plan.
Median result across 12 healthcare Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see new patient inquiries?
Google Ads campaigns go live within 48 hours of approval and often generate first inquiries within 3–5 days. Facebook campaigns take 5–7 days to gather enough data for optimisation. Most Nottingham healthcare practices see measurable patient volume lift within 2–3 weeks once campaigns are optimised.
What if we're already running Google Ads? Will you throw away our existing setup?
No. We audit your existing campaigns first. If they're profitable, we scale them. If they're inefficient, we restructure them while preserving any positive history. Many practices we work with have active campaigns—we simply make them much more efficient.
Do you guarantee new patients?
We guarantee a 30% reduction in cost-per-lead within 60 days, or we work free until you hit it. We can't guarantee 'x new patients' because that depends on demand in your area, your booking process, and your service quality. What we guarantee is that every pound spent on ads reaches the right patient at the right time.
How much should we budget for paid marketing?
Most Nottingham healthcare practices see strong ROI between £1,200–£2,500/month in paid spend (separate from our management fee). A £1,500/month ad budget typically generates 15–25 qualified patient inquiries, depending on your speciality and local competition. We'll recommend a budget based on your revenue goals during the audit.
What happens if your approach doesn't work for our practice?
We trial campaigns for 30 days with clear success metrics defined upfront. If we're not hitting those targets, we pivot strategy (different keywords, audience, creative, channels) or reduce your commitment with no penalty. Your success is non-negotiable for us.
FREE · NO COMMITMENT · 48HR TURNAROUND