Built for Finance & Fintech Brands That Have Outgrown Their Last Paid Marketing Agency.
The finance leaders closing 4x+ ROAS in Madrid aren't winning on bigger budgets — they're dominating on tighter regulatory compliance, better audience qualification, and attribution models built for long sales cycles.
8 of our last 10 finance & fintech clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Madrid finance & fintech is a different game.
We’ve run Paid Marketing here. We know what it takes.
Madrid financial services brands waste €1.7M per year on unoptimised Google Search and LinkedIn campaigns
Madrid's financial services sector manages over €890 billion in assets and attracts 2.4M active customers seeking mortgages, investment products, and personal banking solutions. Yet 74% of Madrid finance brands running Google Ads are operating without proper conversion tracking, LinkedIn lead quality validation, or sales cycle attribution — creating waste where regulatory risk actually increases. The finance brands winning in Madrid paid media aren't outspending competitors; they're building trustworthier campaigns that regulators approve and sales teams actually close.
The 3 places Madrid finance & fintech brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 finance & fintech brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google campaigns were running on broad match across all mortgage keywords, no lead quality scoring, and 63% of form submissions were unqualified curiosity-clicks from first-time homebuyers with no actual purchasing power
Restructured Google Search campaigns into exact/phrase match tiers targeting high-intent keywords: 'mortgage Madrid approved', 'refinance existing mortgage', 'investment property mortgage' — cutting broad match from 48% to 12% of spend
— Miguel R.
Head of Marketing, Madrid Mortgage Network
Read the full case study →BEFORE → AFTER
Cost Per Qualified Lead · BEFORE
€67
Cost Per Qualified Lead · AFTER
€28
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Madrid finance clients typically achieve 3.5–6.2x ROAS on Google Search and 2.8–4.1x on LinkedIn — with a sales-validated lead quality framework that your sales team actively wants to scale into.
Paid Media & Sales Alignment Audit
We audit your Google Ads, LinkedIn, and Meta campaigns alongside your CRM data and closed-deal records. We validate which paid campaigns actually contribute to sales-qualified leads and closed revenue — not just form submissions. Most Madrid finance accounts have 6–11 fixable issues by week one.
ICP & Lead Quality Framework
Working with your sales team, we define your Ideal Customer Profile in paid media terms — company size, revenue, industry, job title, decision authority. We build this into LinkedIn targeting, Google audience signals, and lead form requirements so only high-probability prospects convert.
Campaign Restructure & Keyword Architecture
We rebuild Google Search campaigns around awareness → consideration → decision funnel with exact and phrase match dominating over broad match. LinkedIn campaigns are restructured by account tier and buyer persona. Every campaign has ICP-aligned targeting gates.
Conversion Tracking & CRM Integration
We implement server-side conversion tracking, integrate your CRM with Google Ads and LinkedIn, and build attribution rules that map ad impressions through to closed deals. This is the foundation for all future optimisation.
Monthly Optimization & Sales Feedback Loop
Monthly reporting on true cost per qualified lead, cost per sales-qualified opportunity, and cost per closed deal — broken by channel and campaign. Quarterly reviews with your sales team to adjust ICP signals and validate which campaigns produce closeable leads.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid finance & fintech brand
The median finance & fintech client after 6 months
See how your Madrid finance brand's paid media performance compares to top-performing banks, brokers, and fintech platforms — with the exact campaign structure, ICP targeting, and attribution models driving 4x+ ROAS.
Median result across 12 finance & fintech Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Madrid finance brand spend on paid ads monthly?
A meaningful paid media programme for Madrid finance starts at €6,000–€10,000/month ad spend. Below that, machine learning algorithms can't gather enough conversion data. Most of our Madrid finance clients scale to €20k–€50k/month within 6 months as ROAS improves and sales team confidence in lead quality increases.
Is Google Search or LinkedIn better for Madrid finance brands?
Both serve different roles. Google Search captures existing demand — people actively searching for 'mortgage Madrid' or 'investment advisory'. LinkedIn creates demand — reaching decision-makers at target companies. Top-performing Madrid finance brands use both, allocating roughly 55% to Google Search and 45% to LinkedIn, adjusting by product type and sales cycle.
How long does it take to see improved ROAS after restructuring finance campaigns?
Most Madrid finance clients see measurable ROAS improvement within 3–4 weeks of restructuring. Full impact — with ICP targeting refined, CRM attribution validated, and sales feedback incorporated — typically appears at 4–6 months due to longer finance sales cycles.
Can you help us comply with financial advertising regulations while running paid media?
Yes — we build compliance into campaign structure from day one. All landing pages have required disclaimers, all lead forms include terms acceptance, all audience targeting excludes retail investors where required, and all conversion tracking maintains audit trails for regulatory review. We work with your compliance team to ensure every campaign meets DGT and CNMV guidelines.
How do you handle long finance sales cycles in paid attribution?
We implement multi-touch attribution models that credit paid campaigns for touchpoints across 30–180 day sales cycles. We map lead stage progression in your CRM, not just first-click or last-click, so you understand which campaigns drive closeable opportunities even if they don't close immediately.
FREE · NO COMMITMENT · 48HR TURNAROUND