Built for Finance & Fintech Brands That Have Outgrown Their Last Paid Marketing Agency.
Your regulated campaigns need precision targeting and compliance-first strategy. Not generic spend.
8 of our last 10 finance & fintech clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Barcelona finance & fintech is a different game.
We’ve run Paid Marketing here. We know what it takes.
Barcelona fintech spends €3,200 monthly. Most sees 40% waste.
Barcelona's ~98,000 SMBs span tech, fintech, and real estate—but finance & fintech operators face a dual challenge: regulatory constraints limit aggressive messaging, yet generic content fails to cut through noise from established players. Local search demand for financial advice is rising, yet most Barcelona finance businesses remain invisible on Google. Paid marketing here requires compliance intelligence paired with channel expertise most agencies lack.
The 3 places Barcelona finance & fintech brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 finance & fintech brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
They spent €4,100/month across Google, LinkedIn, and Meta with no cohesive strategy. Cost per lead was €187—nearly 3x the industry benchmark. Most traffic came from unqualified searches outside Barcelona. Regulatory messaging was vague, failing to differentiate from larger competitors.
Mapped audience journey: awareness (brand ads) → consideration (local search ads) → decision (LinkedIn retargeting). Eliminated budget waste on non-Barcelona geo and non-HNW audiences.
— Maria G.
Founder, Wealth Advisory Firm
Read the full case study →BEFORE → AFTER
Cost Per Qualified Lead · BEFORE
€187
Cost Per Qualified Lead · AFTER
€89
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After full engagement, your paid campaigns run with regulatory confidence and measurable ROI. Most clients reduce CAC by 30-45% within 90 days while improving lead quality and compliance integrity.
Compliance & Market Audit
We map your regulatory constraints (GDPR, ESMA rules, FCA guidance if UK-facing) against your current paid campaigns. We audit competitor messaging in Barcelona's key districts (Gràcia, El Poblenou, financial centre) to identify messaging gaps you can own.
Audience & Channel Strategy
We segment your addressable market by intent (awareness, consideration, decision) and map them to channels where Barcelona finance buyers actually convert. We identify which mix of LinkedIn, Google Search, and brand-building channels will minimize wasted spend.
Campaign Architecture & Creative
We build campaigns with compliance-compliant messaging that differentiates you from generic big-bank competitors. Each campaign is geo-targeted to Barcelona and aligned with local intent (e.g., '401k advice Barcelona' vs. global 'retirement planning').
Setup, Launch & Initial Optimisation
We set up your campaigns across channels, implement conversion tracking aligned with your compliance framework, and launch with audience exclusions and bid strategies pre-optimized for Barcelona market conditions.
Ongoing Optimisation & Reporting
We monitor daily performance, shift budget toward highest-efficiency channels, refine messaging based on Barcelona audience response, and provide weekly dashboards tracking CAC, conversion rates, and compliance metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Barcelona finance & fintech brand
The median finance & fintech client after 6 months
A data-driven assessment of your current campaigns—compliance gaps, channel inefficiencies, and 3-5 immediate optimizations to reduce CAC and improve lead quality.
Median result across 12 finance & fintech Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How do you ensure compliance in finance & fintech paid campaigns?
We audit all ad copy and landing pages against GDPR, ESMA rules, and FCA guidance (if applicable). We exclude restricted keywords and audiences, implement required disclaimers, and implement conversion tracking that respects privacy. Compliance isn't an afterthought—it's built into every campaign.
What's your typical engagement timeline to see results?
Most clients see 15-20% CAC improvement within 30 days, 30-45% within 90 days. Full optimization (including new messaging, audience refinement, and channel sequencing) typically takes 4-6 months. We provide weekly dashboards so you see progress in real time.
Do you work with fintech businesses outside Barcelona?
We specialize in Barcelona finance & fintech. If your business operates only in Barcelona (or Barcelona is your primary market), we're the right fit. If you're multi-city or global, we recommend partners with broader geographic expertise.
How much should I expect to spend on paid marketing per month?
Barcelona finance & fintech businesses typically spend €1,500–€7,000/month depending on goals and audience size. We recommend starting with €3,000–€4,500/month to achieve meaningful market share. We'll build a custom budget based on your CAC target and revenue goals.
What if my current agency already runs my campaigns?
We can conduct a free audit of your existing campaigns and provide a diagnostic report. Many clients find they can reduce CAC by 20-30% through simple optimizations their current agency missed. We'll be honest about whether a full engagement is worth it for you.
FREE · NO COMMITMENT · 48HR TURNAROUND