Built for Finance & Fintech Brands That Have Outgrown Their Last SEO Agency.
Madrid's finance sector — banks, insurance brokers, investment firms, and fintech startups — competes fiercely for the same high-intent searches. The firms winning built local SEO authority before their competitors understood the opportunity.
8 of our last 10 finance & fintech clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Madrid finance & fintech is a different game.
We’ve run SEO here. We know what it takes.
2.4 million financial searches happen in Madrid every month — but 68% of searchers never see your firm
Madrid's financial services market is Spain's most competitive, spanning retail banking, insurance brokers, investment management, mortgage advisors, and high-growth fintech. According to local finance search data, 76% of Madrileños now use Google to compare financial products before committing — up from 48% in 2021. Independent brokers, fintech firms, and regional banks with strong local SEO acquire customers 42% faster than those relying on traditional referral networks and offline advertising. The Salamanca, Chamberí, and Centro districts drive 64% of high-intent finance searches; mortgage, insurance, and investment advice queries dominate.
The 3 places Madrid finance & fintech brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 finance & fintech brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competing against national bank websites and large broker chains for searches from Chamberí, Malasaña, Salamanca residents
Built 11 mortgage-specific and neighborhood-specific landing pages targeting Chamberí, Malasaña, Salamanca, and Retiro searches ('hipoteca variable Chamberí', 'mejor hipoteca para inversores Salamanca')
— Carlos M.
Founding Partner, Chamberí Mortgage Advisors
Read the full case study →BEFORE → AFTER
Monthly qualified mortgage inquiries from organic search · BEFORE
8
Monthly qualified mortgage inquiries from organic search · AFTER
52
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 9–14 months, your Madrid financial firm appears in the local pack and top organic results for your specialty and neighborhood — consistently generating 35–70 qualified customer inquiries per month.
Madrid Finance SEO Audit & Competitive Analysis
We audit your GBP, website, citations, and trust signals against the top 6 competing firms in your specialty and neighborhood.
Technical & Local Authority Foundation
We fix technical issues — site speed, financial schema, mobile optimization, citation consistency across Spanish directories, trust badges.
Product & Neighborhood Content Build
Product-specific and neighborhood-specific content targeting Madrid district-level searches ('hipoteca variable Salamanca', 'seguros de vida Centro Madrid').
Trust & Authority Building
Spanish financial directory listings, regulatory mentions, partnership citations, review generation strategy, expert positioning.
Lead Attribution & Conversion Optimization
Monthly reporting on rankings, organic traffic, qualified inquiries, and customer acquisition cost via CRM integration.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid finance & fintech brand
The median finance & fintech client after 6 months
See how your Madrid financial firm compares to top-ranking competitors in your specialty and neighborhood.
Median result across 12 finance & fintech SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does finance SEO cost for a Madrid firm?
Madrid finance SEO retainers typically run €2,400–€7,200/month. Our packages start at €2,000/month. Pricing depends on your specialty, neighborhood focus, and competition intensity.
Can we rank above BBVA and Santander for finance searches in Madrid?
For specialty-specific and neighborhood-specific searches, yes. 'Hipoteca variable jóvenes Salamanca', 'seguro de vida inversores Centro' — these are searches national banks don't rank for.
How long before we see qualified customer inquiries from SEO?
Most Madrid finance clients see their first incremental inquiries within 60–90 days. Meaningful volume (20+ monthly) typically takes 8–12 months.
Do you work with banks, brokers, fintech, or all of the above?
All three — mortgage brokers, insurance advisors, investment firms, and fintech startups. The strategy is tailored to your business model and customer journey.
How important are customer reviews for Madrid finance SEO?
Critical. Finance firms in the local pack top 3 average 68+ reviews with 4.7+ ratings. Review volume and recency are major ranking factors.
FREE · NO COMMITMENT · 48HR TURNAROUND