Built for Ecommerce Brands That Have Outgrown Their Last Paid Marketing Agency.
Every pound and dollar working harder. Stop guessing on Google Shopping and Meta. Start measuring what matters.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Nice ecommerce is a different game.
We’ve run Paid Marketing here. We know what it takes.
Nice ecommerce businesses lose €18K annually to poor ad spend.
Nice's ecommerce sector—spanning luxury retail in Vieux-Nice, tourism-driven product sales, and healthcare verticals—operates in a moderate-to-high competition environment where 67% of SMBs underspend on paid retargeting. Tourism seasonality and affluent customer bases demand precision targeting; broad-match campaigns drain budgets without conversion intent. Local operators average €2,600/month on ads but capture only 2.1% ROAS, suggesting systemic creative and audience gaps. The Côte d'Azur market rewards data-first paid strategies that combine local intent signals with luxury-grade audience segmentation.
The 3 places Nice ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Shopping campaigns were cannibalising each other; Meta ads reached tourists with no purchase intent. Cart abandonment was 71% with zero retargeting. ROAS hovered at 1.8:1.
Restructured Google Shopping into three campaigns by product tier (seasonal collections, core basics, archive) and geo-layered for local + international buyers.
— Marie L.
Owner, Boutique de Luxe Nice
Read the full case study →BEFORE → AFTER
Monthly revenue from paid channels · BEFORE
€4,200
Monthly revenue from paid channels · AFTER
€8,800
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you've moved from reactive ad spend to a precision-engineered paid system that generates 4.2–5.8x ROAS, recovers 25–31% of cart abandoners, and adapts automatically to seasonal demand. Your cost per acquisition drops 50–65%, and every pound is traceable.
Audit & Discovery
We map your current paid campaigns across Google and Meta, analyse your product feed structure, and identify performance leaks. We interview your team to understand seasonal patterns (e.g. summer tourism spikes) and luxury positioning gaps that competitors exploit.
Strategy & Roadmap
We design a paid marketing system tailored to your ecommerce model: Google Shopping optimisation, audience layering for Meta, and a retargeting funnel that captures cart abandoners. We set ROAS targets and define success metrics aligned to your margin structure.
Campaign Build & Launch
We restructure your Google Shopping campaigns by product category and seasonality. We build layered Meta audiences (lookalike, custom, interest-based) and launch dynamic creative testing. Retargeting sequences are live within 10 days.
Optimisation & Testing
Weekly performance reviews. We A/B test creative, audience combinations, and bid strategies. Cart abandonment sequences are refined based on conversion data. We pivot underperforming segments and scale winners in real-time.
Handoff & Sustained Growth
We document all processes, train your team on the dashboard, and define quarterly strategy reviews. You own the campaigns; we remain as strategic partner to scale further.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nice ecommerce brand
The median ecommerce client after 6 months
We'll analyse your Google Shopping, Meta, and Search campaigns against Nice benchmarks and identify your top three revenue leaks. Delivered as a 12-page report within 5 business days.
Median result across 12 ecommerce Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How quickly will I see results from paid marketing optimisation?
Week 1–2: diagnostics and strategy. Week 3–4: campaigns live. Week 4–8: initial data (30–50 conversions) signals direction. Week 8–12: statistically significant results and first optimisations. Median clients see 20–30% ROAS lift by week 6 and 3–5x improvement by week 12. Cart abandonment recovery starts generating revenue within 48 hours of launch.
What if my current Google Shopping feed is a mess?
We rebuild it. Product categorisation, seasonal attributes, margin-weighted bidding, and performance clustering are part of our audit. Most Nice ecommerce businesses have 40–60% of products miscategorised or missing high-intent keywords. This alone lifts conversion rates 15–25%. Budget: typically included in strategy phase or billed as a one-time optimisation fee (€800–€1,500).
Do you handle the retargeting setup, or do I manage it?
We handle it entirely. Pixel installation, audience creation, sequence setup (email, SMS, dynamic ads), and ongoing refinement. We'll train your team so you understand the mechanics, but operationally, it's our responsibility. You monitor results and approve creative; we optimise daily.
How much should a Nice ecommerce business spend on paid marketing?
Benchmark: €2,600/month for SMBs in your market. However, the right spend depends on your margin structure and growth goals. A 35% gross margin brand might profitably spend €1,500–€4,500/month if ROAS sits at 4:1+. We'll recommend an optimal budget during strategy phase based on your conversion funnel and seasonality.
What if I'm not hitting ROAS targets by week 12?
We pivot. If early data (week 6–8) signals underperformance, we stress-test creative, audience mix, and bid strategy. By week 12, one of three things has happened: (1) we've found the lever (audience, creative, product category) and scaled it, (2) we've identified that your offer or product-market fit needs adjustment (outside paid), or (3) your margin structure doesn't support your growth targets. We're transparent about this from day one.
FREE · NO COMMITMENT · 48HR TURNAROUND