Built for Ecommerce Brands That Have Outgrown Their Last Paid Marketing Agency.
The Paris online retailers hitting 5x+ ROAS aren't spending more — they're targeting smarter, bidding more precisely, and converting traffic that's already paying to arrive.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Paris ecommerce is a different game.
We’ve run Paid Marketing here. We know what it takes.
Paris ecommerce brands waste €3.1M per year on unoptimised Google Shopping campaigns
Paris's ecommerce market generates over €8.7 billion in annual online retail revenue — the highest in France. Yet 71% of Paris ecommerce brands running Google Ads are operating with uncapped broad match, no audience layering, and no Shopping feed optimisation — creating the conditions where budget scales faster than revenue. The luxury and fashion-heavy Paris market also commands 2.4x higher CPCs than provincial cities, making unoptimised spend exponentially more costly. The brands winning in Paris paid media aren't outspending competitors; they're outstructuring them.
The 3 places Paris ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
iOS 14 attribution collapse, Shopping feed not optimised for luxury product attributes (organic certifications, ingredient sourcing), Meta was scaling spend without understanding real customer acquisition cost
Implemented Meta CAPI and rebuilt attribution from backend e-commerce data — real CPA revealed to be €71 instead of platform-reported €38, exposing €18.5k/month in unprofitable spend
— Amélie R.
Founder, Paris Luxury Skincare Brand
Read the full case study →BEFORE → AFTER
Blended ROAS (Google + Meta) · BEFORE
2.1x
Blended ROAS (Google + Meta) · AFTER
5.6x
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Paris ecommerce clients typically reach 4.8–7.6x ROAS on Google Shopping and 3.2–5.8x on Meta — with a clear budget allocation model that scales profitably as the business grows, while maintaining CPC efficiency in the premium Paris market.
Paid Media Audit
We audit your current Google Ads, Meta Ads, and any other active channels — identifying wasted spend, missing audience segments, feed quality issues, tracking gaps, and CPC waste specific to Paris's premium market. Most Paris ecommerce accounts have 10–18 fixable issues in week one.
Tracking & Feed Foundation
We implement server-side conversion tracking, fix Google Shopping feed attributes (brand, material, size, colour, luxury indicators), and establish the data infrastructure that makes every subsequent optimisation reliable and Paris-market-specific. Accurate data at Paris's high-CPC rates is non-negotiable.
Campaign Restructure
We rebuild campaigns around intent tiers and Paris luxury segmentation — brand, category, product-level, competitor, and high-intent lifestyle targeting. Precise match types, bid strategies anchored to actual revenue data, and audience layering that improves relevance without wasting Paris's premium CPCs.
Creative & Feed Optimisation
We run systematic creative testing on Meta (Paris's affluent audience responds to premium lifestyle positioning) and optimise Shopping feed titles and images for luxury product perception and CTR. We also test neighbourhood-specific and arrondissement-specific audience messaging.
Scale & Attribution Reporting
Monthly reporting on true ROAS, CPA by channel, CPC efficiency, and revenue attribution — with clear recommendations on where to scale budget (high-performing segments) and where to cut (inefficient Paris placements). We report on profit contribution and margin-adjusted ROI, not platform vanity metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Paris ecommerce brand
The median ecommerce client after 6 months
See how your Paris ecommerce brand's paid media performance compares to top-performing stores — with the exact account structure, CPC rates, and ROAS benchmarks we see across our Paris portfolio.
Median result across 12 ecommerce Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Paris ecommerce brand spend on paid ads?
A meaningful paid media programme in Paris starts at €7,000–€12,000/month ad spend, given Paris's premium CPCs (€3–€20 depending on category). Below that, machine learning can't gather enough data. Most of our Paris ecommerce clients scale to €20k–€50k/month within 6 months as ROAS improves.
Why are my Google Ads CPCs so high in Paris compared to other French cities?
Paris commands 2.2–3.4x higher CPCs than provincial France due to: (1) higher customer lifetime value — Paris shoppers have higher disposable income, (2) luxury/fashion category density — Paris dominates French luxury ecommerce, and (3) competitive intensity — more brands bidding on same keywords. Top performers manage this by being hyper-precise with keywords and audience to ensure only high-intent traffic reaches your ads.
Is Google Shopping or Meta Ads better for Paris ecommerce?
Both serve different roles. Google Shopping captures existing demand — people already searching for your products in Paris. Meta creates demand — reaching affluent Paris audiences who don't know you yet. Top-performing Paris ecommerce brands allocate roughly 55% to Google Shopping and 45% to Meta, adjusting by category and margin.
Can you target by Paris arrondissement in paid ads?
Yes, via Meta's location targeting — you can target audiences in 1st–20th arrondissements separately. Google Ads allows Paris metro-level targeting. We use arrondissement data for creative testing and audience segmentation — luxury messaging works differently for 1st/8th arrondissement audiences vs. 11th/12th.
How do I recover from iOS 14 attribution damage on Meta Ads?
Implement Meta Conversions API (CAPI) server-side, which restores 65–88% of lost signal. Sync your backend revenue data so Meta optimises against actual purchases, not clicks. Most Paris ecommerce brands see 40–70% improvement in campaign efficiency within 6 weeks of proper CAPI setup.
FREE · NO COMMITMENT · 48HR TURNAROUND