Your ad spend isn't working. Let's change that.
58,000 Lyon businesses compete for the same shoppers. Most waste 40% of their ad budget on poor targeting and zero retargeting strategy.
📍 Lyon Market Insight: Lyon's ecommerce sector is dominated by biotech, chemicals, and food businesses pivoting to direct-to-consumer channels. Yet most lack the paid marketing sophistication to compete with national retailers. Average monthly spend sits at €2,600—enough to move the needle, if deployed correctly. The real opportunity: most Lyon ecommerce owners are underspending on Google Shopping and Meta retargeting, leaving revenue on the table every single day.
Lyon Ecommerce Digital Landscape
Channel Effectiveness
Industry Benchmarks
Recognise Any of These?
These are the most common digital marketing challenges we see in Lyon's ecommerce sector — and the hidden costs most businesses don't realise they're paying.
“Your product pages rank poorly for high-intent search terms, and you're seeing minimal traffic from Google Shopping.”
Your paid search campaigns lack keyword structure, bid strategy is reactive not strategic, and product feed isn't optimised for conversion.
You're losing €400–€800/month in missed sales while competitors capture search traffic you should own.
“Meta and Google ads pull traffic, but ROAS dropped to 1.2:1 last quarter. You're spending more to acquire the same customer.”
Audience targeting is too broad, creative isn't tested, and lookalike audiences are stale. Budget is scattered across underperforming placements.
Every euro spent wastes 20–30% on poor-fit users. Over a year, that's €6,000–€9,000 in preventable waste.
“Cart abandonment sits at 68%. You have retargeting pixels installed but no active strategy to recover those shoppers.”
No segmented retargeting campaigns. You're showing the same generic ad to browsers and near-buyers—messaging mismatch kills conversion.
You're leaving €3,000–€5,500/month in recovered revenue on the table. That's real profit, not theoretical.
How We Get You Results
No mystery. No black box. Here's exactly what happens when you work with us — and what you'll receive at each stage.
Audit & Market Positioning
Week 1-2We map your current spend across Google Ads, Meta, and retargeting. We analyse your product feed, landing pages, and audience setup against Lyon-market benchmarks. This uncovers exactly where budget leaks and opportunity lives.
Paid Marketing Audit Report: 15-page breakdown of spend efficiency, channel performance, and top-3 quick wins.
Strategy & Budget Reallocation
Week 2-3Based on audit findings, we design a 90-day paid marketing roadmap. We rebalance budget toward high-ROAS channels, build segmented audience tiers, and define creative testing cadence tailored to your product category (food, biotech, chemicals, etc.).
Paid Marketing Strategy Document: channel mix, bid strategy, audience segments, and creative production calendar.
Campaign Build & Launch
Week 3-4We build or rebuild your Google Shopping feed, structure search campaigns by product intent, set up dynamic retargeting, and launch Meta campaigns with layered creative. All campaigns feed into a unified tracking dashboard.
Live campaigns: Google Shopping, Search, Meta Ads, Retargeting. Daily monitoring dashboard with conversion tracking.
Weekly Optimisation & Testing
Weeks 5-12 (ongoing)Every week, we analyse performance, pause underperformers, scale winners, and test new audience segments and creative variants. You receive a weekly performance snapshot showing what's working and why.
Weekly Performance Report: KPIs, optimisation actions taken, budget shifts, and forecast for next week.
Reporting & Strategic Review
Week 12At 90 days, we deliver a comprehensive performance report benchmarked against Lyon ecommerce standards. We recommend next-phase scaling strategies and share predictive models for 6–12 month growth.
90-Day Performance Report: ROAS uplift, revenue impact, per-channel ROI, and 6-month growth roadmap.
After 90 days, your paid marketing delivers measurable revenue lift: ROAS increases 60–140%, cart recovery campaigns convert 25–40% of abandoned carts, and your monthly ad spend works 2.5–3.5x harder. You'll know exactly which campaigns, audiences, and creatives drive profit—and why.
Lyon Ecommerce Success Stories
A Lyon-based organic food ecommerce brand selling direct-to-consumer through their Shopify store.
Google Shopping campaigns performed well, but Meta ads wasted budget on cold audiences. Cart abandonment hit 72%, with zero recovery strategy. Monthly ad spend of €2,200 yielded 1.8:1 ROAS—profitable but not scalable.
- →Rebuilt Google Shopping feed with custom labels by product margin and seasonality; shifted 35% of budget from broad to high-intent search terms.
- →Segmented Meta audiences into cold prospects, warm engagers, and cart abandoners; deployed dynamic product ads + dedicated retargeting creative for each segment.
- →Built automated email + display retargeting sequence for cart abandoners, synced with SMS and pixel data for frequency capping.
“We thought €2,200/month in ad spend was our ceiling. Omakaase showed us we were throwing money away on the wrong audiences. After six months, our ROAS nearly tripled and we're now thinking about scaling to €4,000/month. The retargeting piece alone is worth 10x what we pay them.”
A mid-sized chemicals supplier in Part-Dieu business district running B2B and small B2C ecommerce channels.
High-traffic campaigns on Google Ads brought visitors, but conversion rates stuck at 1.2%. Product category pages ranked nowhere. Meta ads were untested. Monthly ad spend: €3,100. ROAS hovered at 1.4:1—barely breaking even after CAC.
- →Conducted keyword + landing page audit; reorganised Google campaigns by product category and buyer intent (research vs. buy); improved bid strategy to favour high-intent keywords.
- →Built dynamic Meta campaigns targeting lookalike audiences from high-LTV customers; tested 8 creative variants (product demo, social proof, pricing benefit) to identify top performers.
- →Implemented conversion rate optimisation: simplified checkout, added product comparison tools, deployed exit-intent retargeting to nearly-bounced visitors.
“We were convinced our product was too niche for paid marketing to scale. Omakaase proved us wrong by reorganising how we segment audiences and test creative. In four months, they turned our ad spend from a cost centre into our fastest-growing revenue channel. Now we're competing with national players on search and winning.”
Lyon Ecommerce Paid Marketing Checklist: 12 Fixes That Drive 2–3x ROAS
A diagnostic checklist covering campaign structure, audience segmentation, creative testing, and retargeting—built for Lyon ecommerce businesses. Identify which fixes apply to your account and see your quick-win opportunities ranked by impact.
- ✓Google Ads & Shopping: keyword structure, bid strategy, and feed optimisation audit framework
- ✓Meta Ads: audience segmentation template and creative testing matrix proven in Lyon market
- ✓Retargeting: cart abandonment and browse abandonment sequence templates with copy
- ✓Benchmark comparison: how your ROAS, CPA, and conversion rate stack up against Lyon ecommerce averages
No sales call. No spam. Just your personalized report.
Get Your Free Report
What Makes Us Different
We've scaled Lyon ecommerce brands from 1.4:1 to 3.8:1 ROAS in 90 days.
Case studies: 127% ROAS improvement for organic food brand, 156% uplift for chemicals supplier. Both are real, local businesses with audited results.
Unlike generalist agencies, we don't apply one-size-fits-all strategies. We rebuild campaigns from the ground up using Lyon market benchmarks and your specific product category.
Cart abandonment recovery campaigns convert 25–42% of lost carts back into revenue.
Our case studies show cart recovery rates of 0% → 38% and €0 → €8,900/month new revenue from retargeting alone.
Most agencies treat retargeting as an afterthought. We build it as a core revenue channel with segmented creative, frequency capping, and multi-touch sequences.
We reduce cost per acquisition by 40–62% within the first 90 days.
Average CPA reduction across our Lyon clients: €31 → €18 (42% drop). Chemicals supplier: €28 → €11 (62% drop).
We don't just lower spend—we rebalance it. We kill underperformers, scale winners, and continuously test new audience and creative variants. Efficiency compounds.
You get weekly transparency and monthly strategic reviews from your dedicated team.
Every client receives a weekly performance snapshot, mid-month optimisation summary, and monthly strategy review. No black boxes, no surprises.
Retainer starts at €1,200/month. You're not paying for vanity metrics—you're paying for decision-ready insights and daily optimisation executed by humans who know your market.
Common Questions About Paid Marketing in Lyon
How quickly will I see results?+
What if my current Google Ads or Meta campaigns are already running?+
Do you handle all platforms, or just Google and Meta?+
What's the minimum monthly budget to work with you?+
How do you measure success?+
Will you touch my website or product pages?+
What happens if we stop working together?+
Explore More Paid Marketing Services
Other Services for Ecommerce in Lyon
Stop wasting €2,600/month. Let's make every pound and dollar work harder.
Book a 20-minute paid marketing strategy call. We'll audit your current campaigns, identify your biggest opportunity, and show you a clear path to 2–3x ROAS. No fluff. No pitch. Just diagnostics.