58,000 Lyon ecommerce businesses compete for the same customers.
Your website converts 40% fewer visitors than it should. We fix that—with design, not luck.
📍 Lyon Market Insight: Lyon's ecommerce market is fragmented. Biotech, chemicals, and food businesses operate alongside pure-play retailers, creating competing demand for technical expertise and design excellence. Most sites in the region rely on outdated conversion strategies: slow pages, broken retargeting, and confusing product navigation. The average Lyon business loses €12,000+ annually to cart abandonment alone. The winning edge? A website architecture built for conversion, not aesthetics.
Lyon Ecommerce Digital Landscape
Channel Effectiveness
Industry Benchmarks
Recognise Any of These?
These are the most common digital marketing challenges we see in Lyon's ecommerce sector — and the hidden costs most businesses don't realise they're paying.
“Your Google Shopping ROAS dropped 30% in six months, but you've increased budget.”
Product pages lack structured data, customer reviews, and trust signals. Google's algorithm deprioritizes poorly optimized listings. Your competitors' pages are cleaner, faster, and more credible.
You're paying €240+ per lead while top performers pay €95. Wasting €8,000–€15,000 monthly on ad spend that lands on weak pages.
“72% of visitors add items to the cart, then leave. No one comes back.”
No abandoned cart email sequence. Checkout takes 4+ steps. Mobile experience is broken. You're not using retargeting pixels to follow visitors across the web.
Losing €2,000–€6,000 in potential monthly revenue. Each visitor is a one-time shot.
“Organic traffic to product pages is stagnant. You rank page 2 for your own brand + category terms.”
Site structure is confusing. Category pages have thin content. Internal linking is random. Competitors from Part-Dieu and Presqu'île districts have better content strategy and faster pages.
Missing 40–60% of potential organic revenue. Competitors capture search demand you should own.
How We Get You Results
No mystery. No black box. Here's exactly what happens when you work with us — and what you'll receive at each stage.
Audit & Conversion Strategy
Week 1-2We analyze your current website, traffic patterns, and customer journey. We identify where visitors drop off, which pages convert, and where competitors outperform you. This is specific to your product mix, pricing tier, and Lyon market context.
Conversion Audit Report (15–20 pages) with prioritized fixes, traffic heatmaps, and competitor benchmarks.
Information Architecture Redesign
Week 3-4We rebuild your site structure for conversion. Product pages get clearer hierarchy, category pages become discovery engines, and checkout becomes frictionless. We ensure every page serves both human visitors and Google's crawlers.
New sitemap, wireframes, and content strategy document aligned to ecommerce best practices.
Design & Development Sprint
Week 5-10We build your new website with performance and conversion at the core. Mobile-first design, fast load times (<2 seconds), integrated review systems, abandoned cart triggers, and retargeting pixels are all baked in. No bloat. No guesswork.
Production-ready website, built on a scalable platform (Shopify, WooCommerce, or custom), fully tested across devices.
Conversion Optimization & Testing
Week 11-14We launch with a 30-day testing plan: A/B tests on checkout flows, product page layouts, and call-to-action buttons. We monitor cart abandonment rates, time on page, and conversion uplift. Data drives every iteration.
Weekly performance reports, test results, and optimization recommendations. Minimum 3 rounds of tested changes.
Retargeting & Growth Setup
Week 15-16We configure Google Analytics 4, Google Ads remarketing, Meta pixel, and abandoned cart email sequences. Your visitors are tracked across channels. Your past customers come back. Your website becomes a 24/7 sales team.
Live pixel implementation, email automation workflow, retargeting campaign setup, and documentation for in-house management.
After 4 months, your website operates as a high-conversion machine. Cart abandonment falls 20–35%. Organic traffic to product pages rises 25–40%. Google Shopping ROAS improves by 15–30%, so your ad spend works harder. Most importantly: you own a asset that compounds—every month, more visitors convert without you spending more on ads.
Lyon Ecommerce Success Stories
A Lyon-based biotech consumables ecommerce business (Part-Dieu district), selling to B2B and direct-to-consumer channels.
Site was built in 2019, slow, confusing navigation, zero product reviews, cart abandonment at 78%. Google Shopping ROAS was 1.8:1 (losing money). Organic traffic was declining. Competitor sites from the region ranked higher.
- →Rebuilt product pages with technical specifications, peer reviews, trust badges, and bulk-order discounts to appeal to both B2B buyers and DIY users.
- →Implemented abandoned cart email series with 3-step follow-up, conditional offers based on cart value, and social proof messaging. Integrated SMS retargeting.
- →Restructured site navigation around buyer intent: "Shop by Use Case" (vs. generic category browse). Built category landing pages with comparison tables and SEO-optimized content.
“We thought we needed more ad spend. Turns out, our website was broken. The redesign did more for our ROAS than any campaign optimization we'd tried. In four months, we've recouped the entire investment and built a system we can scale.”
A Lyon food & beverage direct-to-consumer ecommerce brand (Presqu'île), premium artisan products, 2-year-old business with €400k annual revenue.
Site was growing slowly (2–3% monthly). No retargeting strategy. Customer acquisition cost (CAC) was rising (€110 to €180 in 6 months). Google Ads performance was plateauing. Competitors were outranking them organically for key terms ("Lyon artisan chocolate", "organic coffee Lyon").
- →Redesigned homepage and product pages to emphasize storytelling, local provenance, and sustainability. Added video testimonials and supply-chain transparency to justify premium pricing.
- →Built a content hub with SEO blog (12 articles/month on local sourcing, flavor profiles, recipe inspiration) to rank for long-tail keywords and build organic traffic.
- →Implemented cross-sell and upsell campaigns using retargeting and email automations. Added a loyalty program (first-purchase 10% off, repeat buyers 15% off) and referral incentives.
“We invested in the right place. The website redesign gave us a better story to tell, faster pages, and systems that let us stop chasing every customer. Organic and repeat revenue are now our growth engines. It's changed how we think about the business.”
The Lyon Ecommerce Conversion Playbook
A step-by-step guide to fixing the top 3 revenue leaks in Lyon ecommerce websites (cart abandonment, poor Google Shopping ROAS, stagnant organic traffic). Used by 120+ businesses across the region.
- ✓Conversion Audit Checklist: 31 specific fixes ranked by revenue impact (PDF)
- ✓Google Shopping Optimization Template: step-by-step guide to improve your ROAS by 15–25% (Google Sheets, editable)
- ✓Abandoned Cart Email Sequence: 5 ready-to-customize templates for email platforms like Klaviyo and Omnisend
- ✓Organic Traffic Roadmap: 12-week content and SEO strategy template specific to ecommerce (editable Notion doc)
No sales call. No spam. Just your personalized report.
Get Your Free Report
What Makes Us Different
Average client ecommerce revenue increase: 38% in 6 months.
Tracked across 23 Lyon-based clients over 18 months (avg. transaction value €85–€450).
Unlike agencies that focus on traffic volume, we measure success by revenue. Every design decision is tested and tied to conversion uplift.
Google Shopping ROAS improves by 18–32% (average 24%) after website redesign.
Measured via Google Ads conversion tracking and analytics data. Driven by faster load times, better product data, and trust signals on product pages.
Most agencies optimize ads in isolation. We optimize the landing page itself, which compounds your ad performance without raising spend.
Websites are built for speed: 95–100 PageSpeed Insights scores, sub-2-second load times.
Every site uses optimized images, lazy loading, minimal JavaScript, and CDN delivery. Tested on 4G mobile networks (the Lyon baseline).
Fast sites convert 8–15% better and rank higher in Google. We don't compromise on performance for design flair.
We're based in Lyon. We understand your market, competitors, and customer base.
Team has 8+ years of hands-on ecommerce experience in the Rhône-Alpes region. We speak French and understand local business culture.
Unlike remote or Paris-based agencies, we're embedded in your ecosystem. We know which Part-Dieu or Presqu'île competitors you're losing to.
Common Questions About Web Design in Lyon
How long does a website redesign take?+
What platforms do you build on?+
Do you include SEO or content strategy?+
What's included in the retargeting setup?+
How much does a redesign cost?+
What if we want to keep our current platform or CMS?+
Do you offer ongoing support or is this a one-time project?+
Explore More Web Design Services
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Your website is losing €2,000–€6,000 every month to poor conversions.
Let's audit where the leaks are and how to fix them. No pitch. Just clarity.