Built for Ecommerce Brands That Have Outgrown Their Last Social Media Agency.
58,000 SMBs compete in Lyon. Most waste €2,600/month on social without retargeting strategy or real community. We fix that.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Lyon ecommerce is a different game.
We’ve run Social Media here. We know what it takes.
Your Lyon ecommerce brand deserves better social ROAS.
Lyon's ecommerce ecosystem is dominated by biotech, chemicals, and food producers who treat social media as a broadcast channel, not a conversion engine. Cart abandonment rates run 15–20% higher than national average because retargeting infrastructure is fragmented or non-existent. The Part-Dieu business district houses finance and logistics players who've cracked B2B social, but D2C ecommerce brands remain underinvested in content community. This gap is your competitive edge.
The 3 places Lyon ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Running €1,200/month on Instagram and Facebook ads with <1.8:1 ROAS. No retargeting setup; 72% cart abandonment. Founder was burned out managing ads alone.
Rebuilt Meta pixel infrastructure and segmented audiences by product affinity (face care vs. body care) and purchase history
— Sophie M.
Founder & CEO
Read the full case study →BEFORE → AFTER
Monthly Attributed Revenue from Social · BEFORE
€1,680
Monthly Attributed Revenue from Social · AFTER
€4,320
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, your social media channels generate predictable revenue with ROAS 2.8–4.2:1, cart abandonment recovery lifts 25–40%, and you have a repeatable monthly process—not dependent on any single agency or person. You own the strategy and the results.
Audit Your Social & Funnel
We map your current social accounts, ad accounts, and customer journey—from awareness to repeat purchase. We identify pixel misconfigurations, audience gaps, and why your retargeting isn't working. Lyon ecommerce brands typically have 3–4 disconnected platforms with no unified data layer.
Build Your Content Calendar
We design a 90-day content strategy around your product categories, seasonal Lyon buying patterns, and your brand voice. Content mixes educational (builds trust), entertaining (builds community), and promotional (drives sales) in a 60/25/15 ratio. Every post has a measurable outcome: awareness, consideration, or conversion.
Set Up Retargeting Funnels
We rebuild your Meta and Google pixel infrastructure, configure audience segments (cart abandoners, product viewers, past customers), and create dynamic retargeting campaigns. This is where most Lyon SMBs fail—pixels are broken or audiences are too broad. We get granular.
Launch, Measure & Optimize
We go live with paid campaigns, monitor daily performance, and run A/B tests on creative, copy, and audience targeting. Weekly check-ins ensure we're hitting your ROAS target. After 4 weeks, we shift budget toward winning audiences and pause underperformers.
Build Community & Repeat Revenue
Once ROAS stabilizes above 2.5:1, we shift focus to building community: user-generated content campaigns, DM nurture sequences, and loyalty loops that drive repeat purchases. Your social channel becomes a genuine business asset, not just an ad channel.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Lyon ecommerce brand
The median ecommerce client after 6 months
See how your ROAS, cart recovery rate, and audience engagement stack up against 200+ Lyon-based ecommerce brands. Includes your top 3 quick wins to implement in 30 days.
Median result across 12 ecommerce Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see ROAS improve?
You should see early signals in 2–3 weeks (pixel data stabilizing, audience segments forming). Meaningful ROAS improvement (1.4:1 → 2.2:1+) typically shows in weeks 4–8. Full optimization takes 12 weeks. This assumes your products are viable and your AOV covers ad spend.
What if our product margins are thin (e.g., 25%)? Can we still do paid social?
Yes, but with a different strategy. We focus on repeat purchase rate and customer lifetime value, not immediate ROAS. We also lever email/SMS nurture and retargeting to lower CAC. We'll audit your unit economics first and tell you if paid social is viable for your business.
Do you manage our ads, or teach us to manage them?
Both. For the first 12 weeks, we manage campaigns, optimise daily, and run tests. You get a shared dashboard and weekly reports. At week 12, we transition you to 'co-management'—you make strategic decisions, we execute and advise. Many clients keep us on retainer for ongoing optimisation and scaling.
What's your minimum retainer?
€1,200/month for strategic advisory + quarterly audits. €2,400–€4,500/month for full management (campaign setup, daily optimisation, weekly reporting, content support). We typically recommend 3–6 months to prove ROI, then month-to-month after.
We've tried social media before and it didn't work. Why would this be different?
Likely reasons it failed: no retargeting funnel, generic content not tied to your audience's buying cycle, metrics were vanity (followers, reach) not revenue, no A/B testing, or wrong platform mix for your product. We diagnose exactly what broke, fix it, and make you own the process so you're not dependent on one person.
FREE · NO COMMITMENT · 48HR TURNAROUND