Built for Ecommerce Brands That Have Outgrown Their Last Social Media Agency.
28,000 SMBs in Nice metro compete for attention. Most waste budget on vanity metrics. We build community and drive revenue.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Nice ecommerce is a different game.
We’ve run Social Media here. We know what it takes.
Your Nice ecommerce brand deserves social that sells.
Nice's ecommerce ecosystem—fueled by tourism, luxury retail, and hospitality—creates unique opportunities for social-first sellers. Your customers live on Meta and TikTok, but most Nice brands fail at retargeting and content consistency. Cart abandonment rates sit 12% above regional average because social campaigns lack follow-up strategy. The businesses winning? They treat social as a direct sales channel, not a content afterthought.
The 3 places Nice ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram had 8K followers but 1.2% engagement. Paid campaigns (€2,400/month) returned only 1.8:1 ROAS. Cart abandonment was 71%. No retargeting strategy.
Segmented audiences: tourists (3-day window), locals (14-day window), past buyers (21-day window). Built geo-targeted creative for each.
— Sophie M.
Owner, Boutique du Vieux-Nice
Read the full case study →BEFORE → AFTER
Monthly Ad Spend ROAS · BEFORE
1.8:1 (€4,320 revenue per €2,400 spend)
Monthly Ad Spend ROAS · AFTER
3.4:1 (€8,160 revenue per €2,400 spend)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll see ROAS stabilize and climb. By month 6, organic social traffic feeds into your SEO and retargeting funnels—cart abandonment recovers 15–20%, repeat purchase rate climbs, and community trust accelerates word-of-mouth. You're no longer chasing vanity metrics; you're running a machine.
Audit & Intelligence
We analyze your product feed, audience segmentation, past campaign performance, and competitor social strategy in the Nice luxury and tourism verticals. We identify which product categories underperform on social and where your messaging gaps are.
Strategy & Messaging
We build a content calendar and audience segmentation model that separates tourists from locals, high-value repeat customers from cold prospects. We develop three value-prop angles tested across Meta, Instagram, and TikTok.
Campaign Setup & Launch
We build segmented audiences, set up conversion tracking (pixel optimization), create hero creative assets, and deploy retargeting campaigns for cart abandoners and past site visitors. All campaigns link back to your owned content.
Content & Community
We publish organic content 4–5 times weekly (product showcases, customer stories, local Nice-market insights). We engage with comments and DMs to build community trust. Each post drives to your sales funnel or educational content.
Measure, Optimize & Scale
Weekly performance reviews. We kill underperforming creative, double down on winners, adjust bids, and test new audience segments. Monthly strategy calls to refine messaging and plan Q-ahead campaigns.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nice ecommerce brand
The median ecommerce client after 6 months
A custom 15-page report analyzing your social campaigns, audience gaps, ROAS benchmarks, and missed revenue opportunities specific to your Nice market position.
Median result across 12 ecommerce Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see a positive ROAS on paid social?
Most clients see stabilization (ROAS holding or improving) within 4–6 weeks and clear momentum by week 8–10. The first 2 weeks are learning phase: we're finding your best audiences and creative angles. By week 3, we pause what's underperforming and scale winners. Full strategy maturity (predictable 3:1+ ROAS) typically lands at 12–16 weeks.
What's included in your retainer? Can we scale up or down?
Our standard retainer (€1,200–€3,800/month depending on ad spend) covers campaign management, organic content (4–5 posts/week), community engagement, weekly reporting, and monthly strategy calls. You control your ad budget separately. We scale up—more creative tests, more channels, more audience segments—or down as your business needs shift. No long-term lock-in required.
Do you manage our ad spend, or do we?
We manage it for you as part of the service. That said, you own the account, have full transparency, and can cap spend at any level. Most clients start at €800–€1,500/month and grow it as ROAS improves. We recommend keeping ad spend separate from agency fees—it's cleaner for ROI tracking and scaling.
How do you handle seasonal shifts (e.g., summer tourism surge)?
We build this into our strategy from the start. Nice's market is 40–50% seasonal—tourism peaks June–September, luxury retail peaks December + spring sales. We adjust audience targeting, messaging, and bid strategy 4–6 weeks before peaks. Your organic content also shifts to capture seasonal intent ('summer travel essentials' vs 'gift guides'). This is why local expertise matters.
What if our product isn't 'sexy' for social (e.g., B2B, healthcare supplies)?
We've worked with healthcare, real estate, and professional services brands in Nice. The playbook shifts—less lifestyle, more education and trust-building. We highlight customer outcomes, expert credibility, and local case studies. Even 'boring' categories find their audience on social if the messaging is authentic and problem-focused. We'll tell you honestly if social is the right channel for your business.
FREE · NO COMMITMENT · 48HR TURNAROUND