Built for Ecommerce Brands That Have Outgrown Their Last Paid Marketing Agency.
The Amsterdam online retailers hitting 5x+ ROAS aren't spending more — they're targeting smarter, bidding more precisely, and converting traffic that's already paying to arrive.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Amsterdam ecommerce is a different game.
We’ve run Paid Marketing here. We know what it takes.
Amsterdam ecommerce brands waste €2.8M per year on unoptimised Google Shopping campaigns
Amsterdam's ecommerce market has grown 34% in the past three years and now generates over €5.6 billion in annual online retail revenue. Yet 72% of Amsterdam ecommerce brands running Google Ads operate with uncapped broad match, no audience layering, and no Shopping feed optimisation — creating the conditions where budget scales faster than revenue. The brands winning in Amsterdam paid media aren't outspending competitors; they're outstructuring them. Amsterdam's international buyer base and high purchasing power make precise targeting even more critical — CPCs are 18% above Dutch average, reward accuracy at scale.
The 3 places Amsterdam ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
iOS 14 had destroyed Meta attribution, Shopping campaigns were unstructured with no geographic segmentation, and international campaigns were losing money while Dutch campaigns barely broke even
Implemented Meta CAPI and rebuilt attribution from scratch with multi-currency tracking — real CPA was 3.4x higher than platform-reported, revealing that 60% of international campaigns were unprofitable
— Sarah M.
Founder, Amsterdam Home Decor Brand
Read the full case study →BEFORE → AFTER
Google Shopping ROAS · BEFORE
1.9x
Google Shopping ROAS · AFTER
5.3x
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Amsterdam ecommerce clients typically reach 4.2–7.8x ROAS on Google Shopping and 3.2–5.4x on Meta — with a clear budget allocation model that scales profitably across Dutch and international markets as the business grows.
Paid Media Audit
We audit your current Google Ads, Meta Ads, and any other active channels — identifying wasted spend, missing audience segments, feed quality issues, tracking gaps, and international targeting misconfigurations. Most Amsterdam ecommerce accounts have 10–16 fixable issues in week one.
Tracking & Feed Foundation
We implement server-side conversion tracking with currency and VAT handling, fix Google Shopping feed attributes including Dutch-language optimisations, and establish the data infrastructure that makes every subsequent optimisation reliable. For Amsterdam brands selling internationally, proper currency tracking is foundational.
Campaign Restructure
We rebuild campaigns around intent tiers and geography — Dutch brand/category/product, EU high-value, international lookalike — with precise match types, bid strategies anchored to actual revenue data by region, and audience layering that improves relevance without sacrificing scale. Amsterdam ecommerce requires geographic segmentation that most generic PPC accounts ignore.
Creative & Feed Optimisation
We run systematic creative testing on Meta with international audience variants and optimise Shopping feed titles, descriptions, and images for CTR and conversion by geography. For Amsterdam brands, we test Dutch-first creative against international variants — performance often diverges dramatically.
Scale & Attribution Reporting
Monthly reporting on true ROAS by geography and channel, CPA by international market segment, and revenue attribution with clear currency and VAT reconciliation — with clear recommendations on where to scale budget and where to cut. We report on profit contribution net of international fees, not just platform metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Amsterdam ecommerce brand
The median ecommerce client after 6 months
See how your Amsterdam ecommerce brand's paid media performance compares to top-performing stores — with the exact account structure, ROAS benchmarks, and international scaling playbook we see across our Amsterdam portfolio.
Median result across 12 ecommerce Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should an Amsterdam ecommerce brand spend on paid ads?
A meaningful paid media programme starts at €6,000–€9,500/month ad spend. Below that, machine learning algorithms can't gather enough data to optimise effectively, especially across geographic segments. Most of our Amsterdam ecommerce clients scale to €18k–€45k/month within 6 months as ROAS improves and geographic markets open.
Is Google Shopping or Meta Ads better for Amsterdam ecommerce?
Both serve different roles. Google Shopping captures existing demand — people already searching for your products. Meta creates demand — reaching people who don't know you yet. Top-performing Amsterdam ecommerce brands use both, allocating roughly 58% to Google and 42% to Meta, adjusting based on category, margin, and geography. International expansion often shifts more budget to Meta for lookalike acquisition.
How do you handle multi-currency and VAT tracking for international sales?
We implement server-side GA4 and Meta CAPI with proper currency conversion and VAT reconciliation. All ROAS reporting is net of VAT, payment processing fees, and exchange costs — so you're not optimising toward phantom profit. This is non-negotiable for any Amsterdam brand selling across EU.
Can you help us scale from Dutch profitability into EU markets?
Yes — this is a core strength. We build separate campaign structures for high-value EU markets (Germany, Belgium, France, Austria) with localised Shopping feeds and market-specific creative testing. We can identify your best performers and scale them with geographic budget controls that protect profitability as you expand.
How long does it take to see improved ROAS after a campaign restructure?
Most Amsterdam ecommerce clients see measurable ROAS improvement within 4–6 weeks of restructuring. Full impact — with Shopping feed optimised, tracking fixed, and creative testing in cycle across geographies — typically appears at 3–4 months.
FREE · NO COMMITMENT · 48HR TURNAROUND
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