Built for Ecommerce Brands That Have Outgrown Their Last Paid Marketing Agency.
Your competitors are optimising. Without a retargeting strategy and precision bidding, you're leaving margin on the table every single day.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Rotterdam ecommerce is a different game.
We’ve run Paid Marketing here. We know what it takes.
52,000 Rotterdam ecommerce businesses. Most waste 40% of ad spend.
Rotterdam's ecommerce sector is mature but fragmented—logistics and maritime businesses operate alongside direct-to-consumer retailers, creating diverse audience behaviours across Meta, Google Shopping, and niche channels. The average SMB spends €3,200/month on digital marketing but achieves sub-3% ROAS on paid campaigns, primarily due to poor audience segmentation and cart abandonment leakage. Competition for visibility is moderate-to-high, but winners are those using real-time bid optimisation and sequential retargeting. The port city's B2B-heavy supply chain means many ecommerce businesses miss cross-selling opportunities—a structural gap we exploit.
The 3 places Rotterdam ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
ROAS was 1.9:1 across Google Shopping and Meta. Cart abandonment sat at 70%. They had no retargeting, and product pages ranked poorly for commercial keywords. Their highest-margin items (seasonal décor) were treated the same as commodity products in bidding.
Restructured Google Shopping into three campaigns (high-margin seasonal, core products, clearance) with different bid strategies and audience rules.
— Sarah M.
Owner, Homewares DTC Brand
Read the full case study →BEFORE → AFTER
Monthly Profit from Paid Ads · BEFORE
€2,100
Monthly Profit from Paid Ads · AFTER
€3,940
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, your ROAS rises from 2.1:1 to 3.8–4.2:1, cart recovery jumps from 18% to 38–42%, and your CPA drops 40–50%. Every pound and dollar works harder. You own the data and the playbook.
Full-Funnel Audit
We map your current paid campaigns, organic visibility, and conversion path. We analyse your data (GA4, ad platforms, CRM) to identify where margin is leaking—usually in audience overlap, bid inefficiency, and retargeting gaps. This audit is Rotterdam-specific: we benchmark your ROAS, CPA, and cart abandonment against regional and industry averages.
Audience & Messaging Blueprint
We define your high-intent, mid-funnel, and abandoner audiences. We layer in behavioural, demographic, and intent signals. For Rotterdam ecommerce, we map B2B cross-sell opportunities and seasonal buying patterns. We design sequential messaging: cold audience → warm audience → retargeting → post-purchase upsell.
Campaign Restructure & Build
We rebuild your Google Shopping and Meta campaigns around profit-per-impression, not impression volume. We implement dynamic audience rules, sequential retargeting windows (1–7 days, 8–14 days, 15–30 days), and cart abandonment email + ad sequences. We set up conversion value tracking so every euro spent is attributed to actual margin, not just revenue.
Optimisation & Scaling
Daily bid adjustments, audience performance analysis, and creative rotation. We run A/B tests on messaging, landing pages, and retargeting sequences. Weekly performance reviews pinpoint which audiences, products, and messaging generate the best margin. We scale winners and pause losers within 48 hours.
Scale & Compound
Once ROAS stabilises (typically 3.2–4.1:1), we expand audience reach, test new product categories, and layer in seasonal campaigns. We document playbooks so future campaigns launch faster. Your team gains transparency and control; our optimisation becomes more predictive.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Rotterdam ecommerce brand
The median ecommerce client after 6 months
Get a diagnostic report showing exactly where your ad spend is leaking. We analyse your Google, Meta, and conversion data against Rotterdam and industry benchmarks. You'll see 8–12 quick wins ranked by impact, plus a 90-day roadmap to 3.5+:1 ROAS.
Median result across 12 ecommerce Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
Week 1–2: audit and diagnosis. Week 3–5: campaign rebuild and launch. Week 6–8: initial optimisation and data collection. By week 12, you'll see sustained ROAS lift of 40–60% and cart recovery above 30%. Full results (80–100% ROAS improvement) typically land by month 5–6.
What if our current Google Ads or Meta account is a mess?
We clean and restructure from the ground up. This is standard. Most accounts we audit have overlapping audiences, poor bid strategy, and missing conversion tracking. The audit identifies all gaps. Fixing them usually means a 1–2 week rebuild, but the payoff is immediate.
Do you manage our ads, or do we keep control?
You choose. Most clients choose managed service (we optimise daily, you review weekly). Some prefer we advise and they execute. We're flexible. Either way, you own the account, the data, and the playbooks. No lock-in.
What's the investment range for a retainer?
Typically €1,500–€3,500/month depending on scope. Audit only: €1,200–€2,400 one-time. Managed retainer (campaign rebuild, optimisation, strategy): €2,200–€4,800/month. We scale fees with your ad spend and business size. ROI is usually 3–5x within 6 months.
How do you handle B2B and D2C at the same time?
We segment audiences and bidding strategies. B2B buyers have longer consideration cycles and bulk intent—they get retargeted with lead magnets, case studies, and bulk pricing. D2C buyers want quick, product-focused messaging. Same ad account; different funnels. This separation usually lifts both channels by 30–50%.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Rotterdam ecommerce market diagnostic.
Paid Marketing in nearby cities
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