Built for Ecommerce Brands That Have Outgrown Their Last Paid Marketing Agency.
42,000 SMBs compete for attention here. Most lose money on Meta and Google Shopping. We flip that equation with data-driven targeting and relentless ROAS optimisation.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
The Hague ecommerce is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid budget works harder in The Hague's ecommerce market.
The Hague's ecommerce market is dominated by B2B-focused sectors—government, legal, tech, and international organisations—which has created a unique gap: consumer-focused ecommerce businesses here operate in a relatively low-saturation environment for paid advertising, but they lack the local expertise to exploit it. Most retailers in Binnenstad and Beatrixkwartier spend €3,500/month on campaigns that deliver subpar returns because they're using generic strategies built for London or Berlin. The real opportunity? Hyper-localised audience segmentation combined with aggressive retargeting to recover the €800–€1,200 in monthly revenue lost to cart abandonment alone.
The 3 places The Hague ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Running €4,200/month across Meta and Google Shopping with inconsistent 1.9:1 ROAS. Cart abandonment recovery was non-existent, and they couldn't tell which channel drove profitable sales. The business owner was losing confidence in paid advertising.
Rebuilt Google Shopping with product-level bid strategy and margin-based automation; cut cost-per-acquisition by 34% in first four weeks.
— Sophie V.
Founder & Managing Director
Read the full case study →BEFORE → AFTER
Monthly Paid Revenue · BEFORE
€8,400 (avg)
Monthly Paid Revenue · AFTER
€15,680 (avg)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
By month three, most Hague ecommerce clients see 45–65% ROAS improvement, 2–3x higher email open rates from retargeting sequences, and recovered cart abandonment revenue of €2,500–€5,000/month. You move from bleeding money on ads to running a predictable, scalable paid engine.
Audit & Baseline
We pull 90 days of historical campaign data, audit your pixel setup, and map every revenue touchpoint. We benchmark your ROAS, CPA, and cart abandonment rate against The Hague ecommerce median. You'll see exactly where money is leaking.
Audience & Keyword Strategy
We segment your audience by purchase intent, location (Binnenstad, Beatrixkwartier, beyond), device, and purchase history. We rebuild your keyword strategy to target high-intent queries only and create lookalike audiences from your best customers. Google Shopping gets restructured into product-level campaigns.
Retargeting & Recovery Setup
We build a multi-channel retargeting stack: dynamic product ads on Meta, email sequences for cart abandoners (via Klaviyo or your ESP), and search retargeting for high-intent browsers. This recaptures 30–40% of abandoned carts at 4–6x ROAS.
Launch, Monitor & Optimise
We go live with restructured campaigns, new audiences, and retargeting sequences. We monitor daily for the first two weeks, adjust bids and budgets based on real-time performance, and kill underperformers fast. You get weekly performance summaries.
Scale & Sustain
Once we've validated winning audiences and proven ROAS targets (typically 3.5–5.2:1), we redistribute budget to top performers and test new channels (Pinterest, TikTok if relevant). Monthly strategy reviews ensure continuous improvement.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a The Hague ecommerce brand
The median ecommerce client after 6 months
A 15-page diagnostic of your Google Shopping, Meta, and email performance. You'll discover exactly where your €3,500/month is going and which channels are silently draining profit.
Median result across 12 ecommerce Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see ROAS improvement?
Quick wins (15–25% lift) typically appear within 2–3 weeks: audience segmentation, bid optimisation, and new ad creative. Sustained improvement (45–65% lift) happens over 8–12 weeks as retargeting matures and we scale winning channels. We report weekly so you see progress in real time.
What if our pixel is broken or tracking is a mess?
That's the first thing we audit. If your data is corrupted, we can't optimise. We'll fix tracking, rebuild your event structure, and create a clean conversion baseline. This is included in the audit phase and often unlocks 20–30% of lost attribution.
Do you handle creative (copy, design, photography)?
We focus on campaign strategy, audience targeting, and performance optimisation. If you need creative refresh, we partner with trusted designers and copywriters in The Hague and beyond. Many clients find their existing assets perform better once we target them correctly.
What's your typical contract length?
Most engagements start with a 3-month commitment (€5,400–€13,500 depending on scope). After Month 3, we review results and move to month-to-month. If we hit ROAS targets, you typically lock in 12 months. If we underperform, we adjust strategy or part ways—no lock-in penalty.
How much of your success depends on us (the client)?
70–80% depends on us getting strategy and execution right. 20–30% depends on your product, pricing, and brand positioning. If your product is priced poorly relative to competitors, no amount of paid advertising will fix ROAS. We'll tell you if there's a product-market issue before we waste budget.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your The Hague ecommerce market diagnostic.
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