Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
28,000 construction & home services businesses in Nice metro spend €2,600/month on digital marketing. Most waste it. We make every euro work harder.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Nice construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your competitors are winning paid search. Here's how to beat them.
Nice's construction & home services market is fragmented—most businesses still rely on word-of-mouth and outdated referral networks. Google Local Pack competition is fierce, with only the top 3 profiles capturing 65% of local search clicks. Paid advertising is no longer optional; it's the fastest way to build a predictable lead pipeline and bypass the review-generation bottleneck that's keeping smaller operators invisible. The sweet spot for paid campaigns in Nice is €1,200–€3,500/month, where most SMBs see 3–5x ROI within 90 days.
The 3 places Nice construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Inconsistent lead flow (2–4 inquiries per month); no visibility into competitor Google Local Pack strategies; ad spend of €400/month on Facebook with no conversion tracking; cash flow stress due to unpredictable project pipeline.
Launched Google Local Services Ads (€800/month budget) + optimised Google Business Profile with review generation system
— Michel R.
Owner, Rénovations Michel
Read the full case study →BEFORE → AFTER
Monthly qualified leads · BEFORE
3–4
Monthly qualified leads · AFTER
20–25
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a predictable paid lead pipeline generating 15–30 qualified inquiries per month at a proven cost-per-lead. By month 6, that pipeline scales to 40–60 leads monthly while your ad spend ROI improves. You'll know exactly which channels drive revenue—and you'll never lose a market opportunity to a competitor again.
Audit & Market Position
We analyse your current digital footprint: Google Local profile quality, review velocity, competitor paid strategy, and existing ad account setup (if any). In Nice's market, this reveals exactly where leads are being lost to competitors and what quick wins are available.
Strategy & Channel Design
We build a 90-day paid marketing roadmap: which channels (Local Services Ads, Google Search, Facebook Lead Gen, display) to activate; budget allocation; audience segmentation; and conversion tracking setup. We prioritise channels proven to work in Nice's construction market.
Campaign Launch & Setup
We build and launch your paid campaigns: Local Services Ads account optimisation, Google Ads (Search + Local), and social lead-gen campaigns. All connected to a CRM so you capture, track, and nurture every lead automatically.
Optimisation & Conversion Focus
After 2–3 weeks of data, we refine targeting, ad copy, landing pages, and bidding to reduce cost-per-lead and improve conversion rates. This is where most agencies fail—we obsess over which leads become actual jobs.
Scaling & Revenue Growth
Once we've proven ROI on your best-performing campaigns, we gradually increase budget to channels that reliably convert. By month 4–6, most clients scale to 4–5x their initial spend while maintaining or improving cost-per-lead.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nice construction & home services brand
The median construction & home services client after 6 months
A free, data-backed guide to building a predictable lead pipeline without guessing. See the exact channels, budgets, and tactics that drive 3–5x ROI for contractors and home service businesses in Nice metro.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I budget for paid marketing as a construction/home services business in Nice?
Most successful competitors spend €1,200–€3,500 monthly. We recommend starting at €1,500–€2,000, measuring for 6–8 weeks, then scaling to channels proving 2.5x+ ROI. Your budget should align with monthly project value: if your average job is €5,000–€10,000, a €2,000 ad spend targeting 2–3 leads/month makes financial sense.
Which paid channels work best for construction/home services in Nice?
Google Local Services Ads dominates for emergency calls and repairs (85–92% effectiveness). Google Search campaigns (brand + category keywords) drive maintenance/renovation inquiries. Facebook/Instagram Lead Gen works well for seasonal maintenance contracts. Most clients see best ROI combining all three, allocated based on service type and customer lifetime value.
How long before I see results? Can you guarantee leads?
First qualified leads usually arrive within 7–10 days of launch. Predictable, scaled volume takes 60–90 days of optimisation. We guarantee tracking and transparency—we'll show you exactly what each euro generates. We can't guarantee leads (market conditions vary), but we guarantee that if leads exist in your market, we'll find them profitably.
What if I already have a Google Ads account or Facebook ads running?
We audit your existing setup first. Most existing accounts have poor conversion tracking, wasted budget on low-intent keywords, or outdated audience targeting. We'll consolidate, reorganise, and typically recover 30–50% of wasted spend within 30 days—that becomes your scaling budget.
How do you charge? Is it a percentage of ad spend or a flat fee?
Flat monthly management fee (€900–€2,200 depending on complexity), plus your ad spend. This aligns our incentives with yours: we only make more money if we reduce your cost-per-lead or increase your ROI. No hidden fees, no percentage of ad spend (which would incentivise wasteful spending).
FREE · NO COMMITMENT · 48HR TURNAROUND