Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
Your competitors are winning Google Local Pack and building communities on social. We show you how to compete and grow.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Nice construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
28,000 construction businesses in Nice—most still rely on word-of-mouth
Nice's construction and home services sector thrives on trust and local reputation—yet 72% of businesses in the metro still depend entirely on referrals. The market is fragmented: luxury real estate renovators compete against general contractors, plumbers, and electricians, all chasing the same local clientele. Social media adoption is lagging compared to tourism and retail, creating a window of opportunity for early movers. Businesses that build review systems and consistent social presence are capturing leads at €85–€120 per acquisition—well below market noise.
The 3 places Nice construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Relied entirely on luxury property agents and Airbnb host referrals. No Google Local presence. Instagram account dormant for 8 months. Competing against 3 larger regional firms with polished social profiles and 60+ reviews each.
Rebuilt Google Business Profile with 40+ before/after project photos, service descriptions in French and English, and location tags for Vieux-Nice and Promenade des Anglais neighborhoods
— Marie B.
Co-Founder, Rénovation Azur
Read the full case study →BEFORE → AFTER
Monthly qualified leads · BEFORE
1–2 (sporadic referrals)
Monthly qualified leads · AFTER
6–7 (predictable)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6–12 months, you'll have a predictable digital lead pipeline generating 4–8 qualified inquiries monthly, a strong Google Local presence capturing local searches, and a community of past clients and referral partners actively amplifying your work. Your cost per lead drops to €95–€140; your team spends <5 hours weekly on social, and word-of-mouth is now accelerated by digital proof.
Audit & Strategy
We analyze your current digital footprint—Google Business Profile, social accounts, competitor profiles, and review performance. We interview you on your target client, service mix (renovation, maintenance, specialty trades), and geographic sweet spots (Vieux-Nice, Promenade area, suburbs).
Profile & Review Foundation
We optimize your Google Business Profile with rich service descriptions, high-quality images of completed projects, and location tags. We set up an automated review request system (email, SMS, post-job touchpoints) to generate 8–12 reviews monthly.
Content Creation & Planning
We produce 8–10 content pieces monthly: before/after project reels, quick-tip videos, team spotlights, and client testimonials. All assets are scheduled and formatted for Instagram, Facebook, and LinkedIn, with captions designed to prompt saves, shares, and questions.
Community & Lead Nurture
We respond to all comments and messages within 2 hours, build micro-communities in Facebook Groups serving your service area, and create a lead nurture sequence (email/SMS) that converts followers into qualified inquiries and booked consultations.
Measure & Optimize
Monthly reporting on profile visibility, lead volume, cost per lead, and community health metrics. We A/B test content themes, post timing, and messaging to refine what drives qualified inquiries in your market. Quarterly strategy recalibration based on seasonal demand and competitive moves.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nice construction & home services brand
The median construction & home services client after 6 months
A free, proprietary assessment comparing your digital footprint to top competitors in your service category. You'll get a detailed benchmarking report showing where you stand on Google Local, social engagement, review velocity, and lead conversion—plus a prioritized action plan to close the gap.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does social media marketing cost for a construction business in Nice?
Most of our construction and home services clients start with a €1,500–€3,000 monthly retainer, depending on service volume and geographic scope. This includes content creation (8–10 pieces/month), community management, Google Local optimization, and reporting. We've found this range delivers 4–8 qualified leads monthly and a cost per lead of €95–€140. There's no setup fee; you see results before you commit long-term.
Do you manage our Google Business Profile and reviews?
Yes. We optimize your GBP (photos, descriptions, service areas, posts) and implement an automated review request system (email/SMS). We don't write fake reviews; we build a process so your satisfied clients naturally leave feedback. Most clients see 8–12 new reviews monthly after 4–6 weeks.
We're already on Facebook and Instagram—why do we need your help?
Most contractor profiles are dormant or post sporadically without strategy. You're not alone—72% of construction SMBs in Nice post fewer than 2 times monthly. Our difference: we tie every post to lead generation, we respond to inquiries within 2 hours, we build community (not just broadcast), and we measure what drives inquiries and revenue. A neglected social profile often hurts more than it helps. We fix that.
How long before we see leads from social media marketing?
First results (improved Google visibility, initial review momentum) appear within 4–6 weeks. Predictable, repeatable lead flow—4–8 qualified inquiries monthly—typically arrives in months 4–6. Social media is a compounding asset; it takes time, but it doesn't expire like paid ads.
What if we're competing against larger regional firms with bigger marketing budgets?
This is where you have an advantage. Larger firms often run generic campaigns and poor-quality social profiles. We specialize in hyperlocal, community-focused strategies that win on authenticity and response speed—not ad spend. Your team's expertise and local reputation are assets they can't match; we amplify them. Many of our best clients are small, nimble firms beating competitors 3–4× their size.
FREE · NO COMMITMENT · 48HR TURNAROUND