User Experience (UX)
The overall experience a person has when interacting with a product, service, or website.
Full definition
User Experience (UX) encompasses all aspects of a user's interaction with a product or service — including how easy it is to use, how intuitive the navigation feels, how efficiently users can complete tasks, and how they feel about the experience overall. Good UX is invisible — users accomplish their goals without friction and without noticing the design choices that enabled it. Bad UX is immediately felt: confusing navigation, forms that lose data, unclear error messages, slow loading, content that doesn't match expectations. For websites, UX directly impacts conversion rates, bounce rates, and return visits. UX is distinct from UI (User Interface) — UX is about the overall experience; UI is about the visual and interactive elements.
Real-world example
An e-commerce site improves UX by adding a guest checkout option, reducing form fields by 40%, and adding progress indicators to the checkout flow — increasing purchase completion rate by 28%.
Related terms
The percentage of visitors who complete a desired action — a purchase, sign-up, form fill — out of total visitors.
Read definitionA method of comparing two versions of a webpage or ad to determine which performs better.
Read definitionThe portion of a web page visible without scrolling, immediately upon page load.
Read definitionA low-fidelity visual guide representing the skeletal structure and layout of a web page.
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