Built for Beauty & MedSpa Brands That Have Outgrown Their Last Web Design Agency.
Your Instagram looks great. Your website doesn't convert. Let's fix that with a strategy built for Cologne's MedSpa market.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Cologne beauty & medspa is a different game.
We’ve run Web Design here. We know what it takes.
72,000 beauty businesses in Cologne. Only 8% dominate Google Maps.
Cologne's beauty and MedSpa sector is uniquely Instagram-dependent. Most competitors ignore SEO and Google Maps visibility, leaving massive gaps for businesses willing to invest in local search. With €3,000 monthly marketing budgets as the norm, a conversion-focused website becomes your highest-ROI channel. Ehrenfeld and Altstadt locations especially benefit from 'near me' search optimization—but only if you're visible when customers search.
The 3 places Cologne beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
They had 8K Instagram followers but only 2–3 walk-in appointments per week. Google Maps showed them 15 positions below competitors. Their website was a static brochure with no booking option, forcing customers to call or message on Instagram.
Redesigned website with integrated online booking, service descriptions, and before/after gallery optimized for Google Images
— Mina K.
Clinic Owner
Read the full case study →BEFORE → AFTER
Monthly Booked Appointments from Web · BEFORE
3–4
Monthly Booked Appointments from Web · AFTER
28–34
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 6–8 weeks, you have a conversion-focused website that ranks locally, captures high-intent clients from Google Maps and search, and handles bookings 24/7. Within 3 months, most clients see 40–80% increases in qualified leads from organic search—without increasing ad spend.
Audit & Strategy
We analyse your current web presence, Google Maps ranking, and Cologne-specific competitor landscape. We map the exact customer journey from 'MedSpa near me' search to booking decision. This reveals gaps in your conversion funnel and local search visibility.
Conversion Design
We design your website around proven beauty & MedSpa conversion patterns: service showcase, pricing transparency, booking integration, before/after galleries, and client testimonials. Every element is optimized for both desktop and mobile (70% of beauty searches happen on mobile in Cologne metro).
Local SEO Foundation
We build on-page SEO for high-intent keywords ('Botox Cologne', 'facial near Ehrenfeld', 'MedSpa Altstadt'), structured data for services, and Google Business Profile optimization. This ensures you appear in Maps results when your ideal clients search.
Integration & Launch
We integrate your booking system, install conversion tracking, connect your Instagram feed, and set up analytics dashboards. Everything is tested for speed, accessibility, and conversion funnel flow before going live.
Optimization & Growth
Post-launch, we monitor Google Maps ranking, track conversion rates weekly, and refine based on real user behavior. We iterate on messaging, booking flows, and content to continuously improve your cost-per-lead and close rate.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Cologne beauty & medspa brand
The median beauty & medspa client after 6 months
A downloadable audit checklist showing exactly what separates high-converting beauty and MedSpa websites from the rest. Use it to evaluate your own site or competitive sites. Includes Cologne-specific local SEO and Google Maps optimization tips.
Median result across 12 beauty & medspa Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see results from the website?
You'll see initial improvements (bookings, lead quality) within 2–3 weeks after launch. Google Maps and organic search ranking take 6–12 weeks to stabilize as Google crawls and trusts your new site. Most clients see 40–60% lead increases by month 3, and peak results by month 6.
Do you handle Google Maps and local SEO, or just the website?
We handle all of it. Your website is the foundation; we layer on Google Business Profile optimization, local citations, schema markup, and geographic keyword strategy so you rank in Maps and local search. It's one integrated system, not separate projects.
What if we're already spending €3,000+/month on Google Ads?
Great—you know the demand exists. A conversion-optimized website + local SEO typically reduces your ad spend by 40–60% within 6 months because you'll capture that same traffic organically at near-zero marginal cost. Many clients reinvest that saved budget into remarketing or new geographies.
Can you integrate our booking system (Acuity, Calendly, etc.)?
Yes. We integrate whatever booking platform you use and optimize the checkout flow to maximize completion rate. We also track booking completions as conversions, so you see which pages and traffic sources drive actual appointments—not just clicks.
What's included in your retainer after launch?
Our retainers (€1,500–€3,500/month depending on scope) include monthly reporting, conversion optimization, content updates, Google Maps management, and ongoing local SEO. You get a dedicated point of contact and weekly performance insights. We treat your website as a living asset, not a one-time project.
FREE · NO COMMITMENT · 48HR TURNAROUND