Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
72,000 SMBs in Cologne. You're spending €3,000/month on ads. How many qualified leads are actually converting?
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Cologne beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Instagram followers aren't booking appointments
Cologne's Beauty & MedSpa sector is Instagram-first and Google-blind. Your competitors dominate 'near me' searches while you're chasing vanity metrics on social. The market gap is massive: most practices spend on awareness, not on capturing high-intent search traffic from people actively looking for treatments in Ehrenfeld, the Altstadt, and surrounding districts. Paid search and Maps visibility aren't optional anymore—they're survival.
The 3 places Cologne beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
€4,000/month ad spend across Meta and TikTok was generating awareness but almost no qualified leads. Competitors appeared first on Google Maps for 'lip filler near me' searches. No structured lead capture or conversion tracking. Growth was entirely dependent on walk-in traffic and client referrals.
Shifted 60% of budget to Google Ads (Search + Performance Max) targeting high-intent keywords like 'botox appointment Cologne' and 'laser treatment Ehrenfeld' with localised landing pages
— Sarah M.
Practice Owner
Read the full case study →BEFORE → AFTER
Monthly Revenue from Paid Ads · BEFORE
€2,100
Monthly Revenue from Paid Ads · AFTER
€8,700
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 3–6 months, you'll shift from €3,000/month spent inefficiently across social to a mixed-channel strategy where paid search dominates, Maps visibility drives foot traffic, and every euro is tied to bookings. You'll own the 'near me' searches in your postcode and scale beyond referrals with predictable acquisition cost.
Audit & Baseline
We map your current ad spend, channel mix, and conversion data. We analyse competitor strategies in Cologne's Beauty & MedSpa sector—who's winning on Maps, search, and Instagram, and why. You'll see exactly where your €3,000/month is going and what it's generating.
Strategy & Positioning
We build your paid marketing strategy around high-intent keywords ('lip filler Cologne', 'laser hair removal Altstadt') and Maps dominance. We position your business to capture patients at decision stage, not awareness stage. Retargeting sequences for Instagram followers who don't book.
Campaign Build & Launch
We build optimised Google Ads campaigns (Search + Performance Max), revise your Maps profile for visibility, and create high-converting landing pages specific to your treatments. Meta ads are restructured for lead generation, not just clicks. A/B testing framework built in from day one.
Optimise & Scale
Weekly performance reviews. We kill low-performing ad sets, scale winners, and adjust bids based on real conversion data. Budget reallocation towards highest-ROAS channels. Retargeting expanded to capture warm audiences at reduced cost.
Reporting & Planning
Monthly strategy calls where we review ROAS, cost per lead, booking conversion rates, and revenue attribution. We adjust targeting, creative, and messaging based on what's working. Quarterly strategy updates to stay ahead of seasonal demand and competitor moves.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Cologne beauty & medspa brand
The median beauty & medspa client after 6 months
See how your ad spend compares to top performers in Cologne. Get your cost per lead, ROAS, and conversion benchmarks—plus a roadmap to close the gap.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I spend on paid marketing as a Beauty & MedSpa practice?
Cologne practices average €3,000/month. We recommend starting with €2,500–€4,000/month across Google Ads (60%) and Meta (40%) if you're serious about growth. If you're only doing €500/month, you won't see results—the ad platforms need budget to learn. ROI typically shows in 6–8 weeks; full optimisation takes 3–4 months.
Why isn't Instagram enough for my Beauty & MedSpa business?
Instagram is awareness-focused. When someone sees your filler ad on Instagram, they might save it. When someone searches 'lip filler appointment near me Cologne' on Google, they're ready to book. Search intent is 10x higher. Both channels work, but Instagram alone won't scale you beyond referrals.
How long before I see results?
First signs (more leads): 3–4 weeks. Meaningful optimisation and scaling: 6–8 weeks. Peak performance with strategy refinement: 3–6 months. We don't promise overnight results; we promise systematic, measurable growth tied to your booking data.
What if my current Google Ads campaigns are already running?
We audit them immediately. Most practices are bleeding budget on poor keyword targeting, misaligned landing pages, or outdated bids. We've consistently found 30–50% wasted spend in existing campaigns. We'll identify quick wins (pause underperformers, reallocate budget) within week one.
Do I need a new website or landing page?
Not necessarily for day one. But yes, eventually. Most practices send Google Ads traffic to their homepage, which doesn't convert. We build treatment-specific landing pages (e.g., 'Botox in Cologne,' 'Laser Hair Removal Ehrenfeld') that speak directly to paid search intent. This is critical for conversion rate improvement.
FREE · NO COMMITMENT · 48HR TURNAROUND