Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
Your Instagram followers aren't customers yet. Paid marketing channels your budget to high-intent clients actively searching for your services.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Frankfurt beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
78,000 Frankfurt beauty businesses. Most invisible on Google.
Frankfurt's beauty and medspa sector dominates social channels but struggles with search visibility—competitors are winning the 'near me' battle on Google Maps while you're stuck fighting for engagement on Instagram. The city's 78,000 SMBs average €4,500/month in digital spend, yet most beauty & medspa businesses waste 60%+ on untargeted social ads. Those scaling fastest combine Google Local Services Ads with geo-targeted Facebook/Instagram campaigns, capturing clients at the moment of intent. The gap between awareness (Instagram) and conversion (paid search + local ads) is where your growth lives.
The 3 places Frankfurt beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The business had 2,800 Instagram followers and a beautiful aesthetic but only 8–12 bookings per month from paid ads. Competitors dominated Google Maps for 'facial treatments Frankfurt' and 'microneedling near me'. The owner couldn't scale beyond referrals and had no visibility on true ROI.
Migrated 40% of Instagram budget (€1,400) to Google Local Services Ads and Google Search campaigns targeting high-intent keywords like 'HydraFacial Frankfurt' and 'skin tightening Innenstadt'
— Sarah M.
Medspa Owner, Innenstadt
Read the full case study →BEFORE → AFTER
Monthly Bookings from Paid Channels · BEFORE
8–12
Monthly Bookings from Paid Channels · AFTER
28–32
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a predictable lead generation engine. You'll know your cost per qualified lead, your lead-to-booking conversion rate, and your true ROI by channel. Most clients see 40–60% reduction in cost per lead and 2.5–4x improvement in monthly bookings—without increasing overall ad spend.
Audit & Intent Map
We dissect your current paid marketing spend, Instagram ROI, and competitive landscape. We identify which keywords high-intent clients use when searching for your services (e.g., 'anti-aging treatment Frankfurt', 'medical spa Sachsenhausen'). We map where your budget is leaking.
Channel Strategy Build
We design your integrated paid marketing stack: Google Local Services Ads to dominate 'near me' searches, Google Search campaigns for high-intent keywords, Facebook/Instagram retargeting to nurture warm prospects. Each channel is sequenced to move prospects from awareness to booking.
Setup & Optimization
We build your campaigns: create/optimize Google Ads accounts, set up Local Services Ads (if eligible), build retargeting audiences from your website and Instagram, create service-specific landing pages. We configure conversion tracking so every lead is attributed.
Launch & Monitor
We activate campaigns at controlled daily budgets. We monitor real-time performance, adjust bids on top-performing keywords, refine audience targeting, and stress-test creative messaging. We identify which ad variations drive the most qualified leads.
Scale & Refine
Once we've proven the unit economics (cost per qualified lead, lead-to-booking rate), we increase daily budgets on winning campaigns. We test new keywords, expand geographic targeting, and layer in lookalike audiences. We aim to 3x your monthly lead volume within 90 days.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Frankfurt beauty & medspa brand
The median beauty & medspa client after 6 months
A data-driven framework showing exactly which paid channels top-performing beauty & medspa businesses use to scale, how to allocate your €2,000–€10,000/month budget, and the 7 keywords your competitors are bidding on (but you should too).
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Frankfurt beauty or medspa business spend on paid marketing per month?
Most Frankfurt SMBs in your industry spend €2,000–€10,000/month. We recommend starting at €2,500–€4,000 to test channels and prove ROI, then scaling to €5,000–€8,000 once you've found winning campaigns. At €3,000/month, you should generate 30–50 qualified leads. Spend less and you're unlikely to see reliable results; spend more without strategy and you'll waste budget.
Should we keep our Instagram ads or switch entirely to Google?
Neither. The top performers use both. Instagram excels at building brand awareness and retargeting past clients. Google (Local Services + Search) captures high-intent prospects actively searching for your services. We typically recommend allocating 30–40% of budget to Google channels, 40–50% to Facebook/Instagram, and 10–20% to retargeting. The mix depends on your current audience and goals.
How long before we see results?
Google Local Services and Search campaigns generate leads within 1–2 weeks. Meaningful volume (30+ qualified leads/month) takes 4–6 weeks to stabilize. Full optimization and scaling to 50+ leads/month typically takes 8–12 weeks. Retargeting campaigns take 2–3 weeks to build audience size. Patience matters—we're building a system, not a quick fix.
What if we're not Google Local Services Ads eligible?
Not all beauty/medspa services qualify (e.g., some wellness services don't). If you're not eligible, we double down on Google Search Ads (highly targeted keywords like 'botox near me') and geo-targeted Facebook/Instagram retargeting. This still delivers strong ROI, though typically at slightly higher cost per lead than Local Services Ads.
How do you handle competitor keywords? What if our biggest rival is bidding on our brand name?
We bid on competitor brand keywords (smart and legal). If a prospect searches 'Salon Beauty Frankfurt' (your competitor), we show up alongside them. This captures switchers at the moment of decision. We also protect your own brand keywords—we make sure no competitor outbids you for your own name.
FREE · NO COMMITMENT · 48HR TURNAROUND