Built for Manufacturing & B2B Brands That Have Outgrown Their Last Social Media Agency.
24,000 SMBs in Bilbao compete for attention. We build social strategies that turn engineers and buyers into qualified leads.
8 of our last 10 manufacturing & b2b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Bilbao manufacturing & b2b is a different game.
We’ve run Social Media here. We know what it takes.
Your manufacturing story isn't reaching procurement teams on social.
Bilbao's manufacturing and B2B sector thrives on relationships and technical credibility—but most businesses still treat social media as a broadcast channel, not a discovery tool. Procurement teams research suppliers on LinkedIn and industry communities before they ever request a quote. The real advantage goes to manufacturers who demonstrate expertise through consistent, educational content that addresses the research stage of the buying journey. Social media is where your buyers already are; the question is whether you're visible.
The 3 places Bilbao manufacturing & b2b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 manufacturing & b2b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The business generated €1.2M annually but relied entirely on trade shows and outbound sales calls. Their LinkedIn had 340 followers and no discernible strategy. Procurement teams at target accounts had no idea they existed until a sales rep cold-called them.
Mapped the 18-month buying cycle of their target accounts and identified the 12 most-researched technical topics procurement teams investigated before requesting quotes.
— Carlos M.
Sales Director
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads from Social · BEFORE
0
Monthly Qualified Leads from Social · AFTER
1–2 per month (consistent)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 12–16 weeks, your social channels become a consistent source of inbound qualified leads. Procurement teams and engineers discover you organically, your sales team focuses on closing rather than hunting, and your customer acquisition cost per quote request drops by 35–50%.
Research Your Buyer Journey
We interview your sales team, review lost deals, and map the decision criteria procurement teams use when evaluating suppliers in your vertical. In Bilbao's manufacturing sector, we identify which platforms and content types your target buyers actually use—not where you assume they are.
Build Your Social Backbone
We audit your current social presence and establish a unified brand voice across LinkedIn, Instagram, and YouTube. We optimize bios, headers, and profile narratives to clearly communicate your technical expertise and unique value—the way procurement teams expect to see it.
Create Content That Sells Without Selling
We develop a mix of educational posts, case studies, technical breakdowns, and behind-the-scenes content that demonstrates your expertise. Each piece is designed to address the specific questions your buyers ask during research—and naturally position your solution as the answer.
Deploy & Amplify Smart Outreach
We launch your content calendar on a consistent weekly schedule and run light-touch amplification—targeted social ads to reach procurement audiences, strategic comments on industry discussions, and LinkedIn outreach tied to your content themes.
Measure, Optimize & Scale
We track which content themes, formats, and posting times drive the most qualified engagement and inquiries. Monthly, we refine your strategy—doubling down on what works, pausing what doesn't—and provide a clear view of content ROI tied to your sales pipeline.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao manufacturing & b2b brand
The median manufacturing & b2b client after 6 months
A practical 22-page guide showing the exact content themes, posting cadence, and LinkedIn strategies that top-performing Bilbao manufacturers use to reach procurement teams before competitors do.
Median result across 12 manufacturing & b2b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see qualified leads from social media?
Most manufacturing clients see 1–2 qualified inquiries within 6–8 weeks of consistent content and amplification. Full momentum (3–5+ leads/month) typically arrives at week 12–16. The timeline depends on your sales cycle length (manufacturing cycles are longer than e-commerce), consistency of content, and how well-targeted your audience is. We provide a realistic forecast based on your industry and target market.
Do you manage our social accounts, or do we?
We do both, depending on your preference. Some clients want us to own publishing, community management, and analytics. Others want to keep publishing in-house and use us for strategy and content creation. Most commonly, we create and schedule content, then your team handles comments and real-time engagement—because your team knows your business best. We set up systems so whoever's managing it has clear guidelines and messaging.
What if our industry is niche or technical? Will social media even work?
Yes. In fact, niche B2B and technical industries see the highest ROI from social because there's less noise and more qualified engagement. When you're selling precision manufacturing or specialized logistics software, your audience is small but highly intentional. They research on LinkedIn and YouTube. The key is creating content that speaks their language—technical, specific, problem-focused. Generic 'follow our journey' posts won't work; detailed case studies and expertise-driven insights will.
How do you measure success? How do we know it's working?
We track three layers: engagement (comments, shares, clicks—signal of relevance), traffic (how many prospects visit your website from social), and attribution (how many actually become qualified leads and close deals). You'll see a monthly dashboard with clear metrics tied to your sales pipeline. We use UTM codes, CRM integration, and direct inquiry source tracking so you know exactly which posts and campaigns generate real business—not just vanity metrics.
Do we need to be on all social platforms (LinkedIn, Instagram, YouTube, TikTok)?
No. We focus on where your buyers actually are. For most manufacturing and B2B companies, that's LinkedIn (primary), YouTube (case studies and demos), and Instagram (brand and product showcase). TikTok rarely makes sense for B2B unless you're selling to very young operations teams. We audit your audience first, then recommend platform priorities. Spreading thin across all platforms guarantees weak results; dominating two or three drives real ROI.
FREE · NO COMMITMENT · 48HR TURNAROUND