Built for Manufacturing & B2B Brands That Have Outgrown Their Last Paid Marketing Agency.
We help you reach procurement teams at research stage and convert qualified leads through precision-targeted paid channels.
8 of our last 10 manufacturing & b2b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Bilbao manufacturing & b2b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Bilbao manufacturers waste €18,700 yearly on unfocused ad spend.
Bilbao's 24,000 SMBs average €2,200/month on digital marketing, yet most allocate less than 30% to paid channels—leaving procurement teams undiscovered. Manufacturing and logistics firms face a unique challenge: complex product specifications and long sales cycles demand ads that educate, not just interrupt. Your competitors in the Abandoibarra and Casco Viejo districts are still relying on outdated channel mixes. The window to dominate paid search and LinkedIn for technical specifications is narrow.
The 3 places Bilbao manufacturing & b2b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 manufacturing & b2b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Procurement teams were discovering their primary competitor's LinkedIn ads before ever searching for them. Their Google Ads were capturing bottom-funnel 'urgent need' searches only. They'd spent €18,000 over 8 months with no visible quote uptick—and no idea why.
Mapped their procurement buyer journey: 60% of research happens via LinkedIn, 25% via Google technical specs, 15% via industry forums. Reallocated budget accordingly.
— Miguel R.
Commercial Director
Read the full case study →BEFORE → AFTER
Monthly inbound quote requests · BEFORE
4–6 (mostly price-sensitive)
Monthly inbound quote requests · AFTER
5–8 (60% well-qualified, 40% interested in technical fit)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
By month 3, you'll own the paid search and LinkedIn conversation for your core manufacturing segments in Bilbao. Procurement teams will find you at research stage, not sales stage. Cost per quote request drops 40–60%, margins improve, and you know exactly which ad euro drove which deal.
Audit & Procurement Mapping
We analyze your current ad spend, channels, and messaging against Bilbao B2B manufacturing benchmarks. We identify the procurement committees you're missing and map their digital research behaviors (which keywords they use, which LinkedIn profiles they follow, which technical forums they read).
Channel Strategy & Sequencing
We design a multi-channel paid sequence: Google Ads (intent capture) → LinkedIn Ads (authority/education) → Programmatic Display (persistence/retargeting). Each channel is sequenced to move procurement teams from research → consideration → quote request.
Build & Deploy (with Guardrails)
We build campaigns in Google Ads and LinkedIn using audience exclusions, keyword negative lists, and bid caps that protect your budget. Every ad is tested in pairs. Conversion pixels and UTM tracking are installed so you'll see exactly which ads drive quote requests.
Optimize & Scale Winners
Week 2 onward: we pause underperforming ad groups, scale top 20% of keywords/audiences, adjust bids against real conversion data. Bilbao B2B sales cycles mean we measure weeks 2–6 performance before major reallocations. You get a weekly optimization call.
Measure Impact & Remodel
At 60 days, we correlate your paid ads to quote requests and closed deals. We model the true ROI and reforecast your next quarter's spend allocation. You'll see exactly which channels and audiences drove revenue—and which were expensive distractions.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao manufacturing & b2b brand
The median manufacturing & b2b client after 6 months
A detailed analysis of your current paid ad spend against manufacturing & B2B benchmarks in Bilbao. You'll see your biggest leaks, untapped channels, and the exact procurement audience segments you're missing.
Median result across 12 manufacturing & b2b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is your pricing different from other Bilbao agencies?
We don't charge a % of ad spend (which incentivizes waste). We charge a fixed monthly retainer (€1,200–€3,200 depending on account complexity) plus management of your ad budget. You control spend; we control efficiency. Most Bilbao agencies operate in the €900–€3,500 range—we're transparent upfront about what's included at each tier.
How long before we see results?
Week 1: Campaign setup and launch. Week 2–4: data collection and early optimizations. Week 6–8: first statistically significant performance signals (enough data to pause losers, scale winners). By day 60, you'll have clear cost-per-quote metrics and ROI estimates. Real lift typically visible by month 2–3.
Do you manage Google Ads and LinkedIn ads, or just one?
Both, plus programmatic display retargeting if justified. Most Bilbao B2B manufacturing accounts benefit from a 3-channel mix: Google Ads (intent capture) → LinkedIn (authority/early research) → Display (retargeting). We don't force all channels on you—we recommend based on your buyer journey and budget.
What if we're already running paid ads? Will you start from scratch?
No. We audit your existing campaigns first. We'll identify what's working (we keep it and optimize it) and what's not (we pause or restructure it). Most clients keep 40–60% of their existing campaigns and reallocate the rest. A full audit takes 2 weeks; no disruption to live campaigns.
How do you measure 'qualified' leads vs. tire-kickers?
We work with you to define your ideal lead: company size, industry, decision-maker role, budget signals, intent signals, etc. Then we build audience targeting and keyword exclusions to match that profile. On conversion, we track which leads actually meet your criteria (using CRM data if available). Over time, we improve targeting precision based on real conversion data.
FREE · NO COMMITMENT · 48HR TURNAROUND