Built for Non-Profit & Charity Brands That Have Outgrown Their Last SEO Agency.
Stop competing on budget. Dominate search results for donor keywords and volunteer opportunities across Bilbao's Casco Viejo and beyond.
8 of our last 10 non-profit & charity clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Bilbao non-profit & charity is a different game.
We’ve run SEO here. We know what it takes.
Non-profits in Bilbao rank 3x faster with strategic SEO.
Bilbao's non-profit sector is digitally fragmented. Most charities operate on shoestring budgets—€2,200/month average spend across all channels—yet face fierce competition for donor attention. The real opportunity: SEO requires zero paid ad spend to rank, unlike Google Ad Grants (which demand constant optimization). Organisations that master organic search unlock recurring donors, not one-time supporters, because they rank consistently for high-intent keywords like 'donate to [cause] Bilbao' and '[social issue] volunteer opportunities'.
The 3 places Bilbao non-profit & charity brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 non-profit & charity brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competing with 8 similar charities for 'donate to education Bilbao' keyword. Relying entirely on Google Ad Grants for donor acquisition, with 82% of inquiries converting to one-time gifts (no recurring supporters).
Optimised Google Business profile for Casco Viejo location + added volunteer opportunity CTAs
— Maria G.
Fundraising Director
Read the full case study →BEFORE → AFTER
Monthly recurring donor value · BEFORE
€420/month
Monthly recurring donor value · AFTER
€3,180/month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll rank on page 1 for 8–15 high-intent donor keywords in Bilbao, reduce cost-per-donor-acquisition by 40–60%, and establish a predictable pipeline of recurring monthly supporters—all without increasing your Google Ad Grants spend.
SEO Audit & Competitive Intelligence
We analyse your website, Google Business profile, and competitors across Bilbao. We map high-intent donor keywords (e.g., 'donate to [cause] Bilbao', 'volunteer [sector]') and identify where you rank today—and where you should.
On-Page & Technical Foundation
We optimise your website's structure, meta tags, headers, and mobile performance. We fix crawl errors, improve site speed (critical for donor trust), and implement schema markup so Google understands your non-profit's mission and location (Bilbao-specific).
Local SEO & Google Business Profile Setup
We claim, verify, and optimise your Google Business profile for Bilbao districts (Casco Viejo, Abandoibarra, etc.). We add service areas, donation CTAs, volunteer opportunities, and high-quality photos. This ensures you rank for local searches and appear in Google Maps.
Content Strategy & Authority Building
We create blog posts, donor guides, and impact stories targeting keywords donors search for. Each piece is designed to convert: educate → trust → donation. We also build a backlink strategy (partnerships, local press, resource pages) to boost domain authority.
Measurement, Optimisation & Recurring Donor Strategy
We set up conversion tracking (donations, volunteer sign-ups, newsletter subscriptions), create monthly performance dashboards, and refine targeting based on data. We build an email nurture sequence to convert one-time donors into monthly supporters—your real SEO ROI.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao non-profit & charity brand
The median non-profit & charity client after 6 months
A data-backed guide to dominating search results for donor keywords in Bilbao—and converting searchers into recurring supporters. Includes a keyword research template, competitor benchmarking tool, and 90-day quick-wins checklist.
Median result across 12 non-profit & charity SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from SEO?
Expect first rankings (positions 11–20) in 8–12 weeks, page 1 positions (top 10) in 4–6 months. Google Ads are faster, but SEO compounds—year 2 ROI surpasses paid channels. We're transparent about timelines in your monthly reports.
Will SEO interfere with our Google Ad Grants strategy?
No—they synergise. SEO improves your Quality Score (lowers Google Ads cost-per-click), and Ad Grants data informs SEO keywords. Many clients reduce Ad Grants spend 30–40% after 6 months of SEO, reinvesting savings into programs or content.
We have zero in-house marketing expertise. Can you manage SEO entirely for us?
Yes. We handle strategy, content creation, technical optimisation, and reporting. Your team participates in quarterly strategy reviews and provides impact stories/data. You don't need marketing expertise—just mission clarity and willingness to share your story.
What's your minimum engagement? Can we start small?
Our retainers range €900–€3,500/month depending on scope. Most non-profits start with our Strategic SEO plan (€1,400/mo: audit, on-page, local, 2 blog posts) and scale as results compound. We offer a 90-day trial period.
How do you measure success? What metrics matter?
We track: organic traffic growth, keyword rankings, cost-per-inquiry, donation conversion rate, and monthly recurring donor acquisition. Monthly dashboard + quarterly strategy call. Our goal is your goal—growing donor pipeline sustainably.
FREE · NO COMMITMENT · 48HR TURNAROUND