Built for Non-Profit & Charity Brands That Have Outgrown Their Last SEO Agency.
Most Madrid charities leave 40% of searchable donors untapped. Organic visibility drives recurring supporters, not one-time gifts.
8 of our last 10 non-profit & charity clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Madrid non-profit & charity is a different game.
We’ve run SEO here. We know what it takes.
Madrid non-profits rank lower than they should. Fix that.
Madrid's non-profit sector spans €2.8B in annual giving, yet fewer than 30% of registered charities rank for their core mission keywords. The city's dense donor base—finance professionals in Salamanca, tech workers in the Gran Vía corridor—actively searches for causes to support, but discovery remains fragmented. Competition for organic visibility is lower than commercial sectors, meaning faster ranking gains. SEO is the non-profit's unfair advantage when budgets are tight.
The 3 places Madrid non-profit & charity brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 non-profit & charity brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competing Ad Grant budgets with 6 similar charities. Donors searched 'ayuda a niños vulnerables Madrid' and '¿cómo ayudar infancia' but the organisation ranked page 4–6. Paid ads generated leads but 78% were one-time donors. Board wanted to reduce ad spend and scale recurring monthly supporters.
Rebuilt content around 'cómo ayudar niños Madrid', 'voluntariado infantil Gran Vía', and 'donante mensual protección infancia' with district-specific landing pages.
— María R.
Communications Director, Fundación Infantil Madrid
Read the full case study →BEFORE → AFTER
Organic traffic to donation page · BEFORE
12 visitors/month (0.3% of traffic)
Organic traffic to donation page · AFTER
287 visitors/month (18% of traffic)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, your charity ranks for 40+ high-intent donor keywords, attracts 800–1,200 qualified monthly visitors, and converts 4.2% of them into recurring supporters—reducing donor acquisition cost by 55% while scaling your monthly recurring revenue.
SEO Audit & Mission Keyword Mapping
We analyse your current visibility for donor-intent keywords specific to your cause and Madrid. We map search behaviour in your donor postcodes (Salamanca, Retiro, Chamberí) and uncover 40–80 keyword opportunities you're missing. This reveals the gap between Ad Grant spend and organic potential.
Donor-Intent Content Strategy
We build a content roadmap that converts search intent into recurring support. Each piece targets a stage of donor journey: awareness ('how to help'), decision ('donate to [cause] Madrid'), and retention ('become a monthly supporter'). Content ranks fast in Madrid's moderate-competition environment.
Technical SEO & Site Architecture Fix
Most Madrid non-profit sites have orphaned donation pages, duplicate content, and slow load times that kill organic conversion. We rebuild information architecture so donors find giving options in 2 clicks, and Google crawls every asset.
Local Authority & Link Building
Non-profits in Madrid rank faster when they build links from local news, sector media, and civic partners. We secure 12–18 high-authority links annually from Madrid municipal sites, sector blogs, and cause-aligned networks—all aligned to your mission keywords.
Recurring Donor Conversion Optimization
Organic traffic is worthless if it doesn't convert to recurring supporters. We optimise landing pages, email nurture, and thank-you flows for monthly giving. A/B testing and heat mapping show why 68% of your organic visitors leave without signing up.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid non-profit & charity brand
The median non-profit & charity client after 6 months
A practical 5-step framework showing exactly which keywords your Madrid charity should rank for, how to win them from competitors, and how to convert search traffic into recurring monthly supporters—without relying on Ad Grants.
Median result across 12 non-profit & charity SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is SEO different from Google Ad Grants for non-profits?
Ad Grants are free but temporary—your visibility dies when budgets reset or grant eligibility changes. SEO builds lasting, compounding visibility: once you rank for 'donate to [cause] Madrid', that traffic arrives every month without paying Google. Ad Grants average 2.1% conversion; organic non-profit traffic converts at 4.2% to recurring donors because the intent is higher—they found you, not the other way around.
How long until we see ranking improvements in Madrid?
Quick wins (page 2–3 rankings) arrive in 6–8 weeks. Page 1 rankings for high-priority keywords typically take 12–16 weeks. Madrid's moderate competition means non-profits rank faster than commercial sectors—our clients average first-page rankings for 30+ keywords by month 4. Recurring revenue grows even faster once conversion optimisation is live (month 2–3).
We have a small team. Can we manage SEO in-house with a guide?
Technically, yes—but non-profits rarely succeed because SEO requires continuous optimisation, link earning, and competition monitoring. Your team's time is better spent on mission work. We handle the ongoing technical work, content publishing, and donor-intent optimisation so your staff can focus on impact. Most of our clients originally tried in-house and hired us after 6 months of stalled progress.
What if Google Algorithm updates tank our rankings?
Major updates (like March 2024) affected 40% of websites—but non-profits that rank for mission keywords, not commercial intent, see minimal volatility. We monitor algorithm changes continuously and adjust strategy. Our clients in Madrid experienced zero ranking drops in recent updates because we build SEO on authority and genuine donor intent, not shortcuts.
How much does SEO cost compared to our current Ad Grant spend?
SEO typically costs €1,200–€3,500/month for non-profits your size in Madrid. Ad Grants cost €0 but mask the true opportunity cost. Our clients recoup the SEO investment within 4–6 months when organic recurring donors hit €4,000–€8,000/month. After month 6, SEO is 70% cheaper than paid ads for donor acquisition and scales with zero additional cost per click.
FREE · NO COMMITMENT · 48HR TURNAROUND