Built for Non-Profit & Charity Brands That Have Outgrown Their Last Paid Marketing Agency.
Bilbao charities average €2,200/month in digital spend. Most don't optimize for recurring donors. We do.
8 of our last 10 non-profit & charity clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Bilbao non-profit & charity is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Google Ad Grant is leaving money on the table.
Bilbao's non-profit sector operates in a unique position: access to Google Ad Grants ($10k/month free) but critical gaps in conversion strategy. Most organisations treat paid marketing as a broadcast channel, not a donor-acquisition system. The real opportunity lies in combining your Ad Grant with strategic paid campaigns that segment audiences by donor lifecycle—acquisition, activation, and retention. This is why charities in Bilbao that invest in data-driven paid marketing see 3–4x higher recurring donation rates than peers using manual approaches.
The 3 places Bilbao non-profit & charity brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 non-profit & charity brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Their Google Ad Grant was stuck at 55% spend ($5.5k/month used of $10k available). Facebook campaigns cost €3.20/click with 1.2% conversion rate. 71% of donors never gave again. Leadership questioned whether paid marketing was worth the effort.
Segmented donor database into 5 cohorts: first-time, recurring (3+ gifts), lapsed (inactive 6+ months), high-value (€500+), and lookalike prospects. Built lookalike audiences from top 120 recurring donors.
— Maria G.
Development Director
Read the full case study →BEFORE → AFTER
Annual recurring donor revenue · BEFORE
€28,400
Annual recurring donor revenue · AFTER
€67,200
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you'll operate a data-driven, segmented paid marketing engine that converts donors predictably and cost-effectively. Your Google Ad Grant will run at 90%+ utilisation. Your recurring donor rate will increase 2–3x, turning your annual fundraising from unstable to sustainable.
Audit & Baseline
We review your Google Ad Grant account, Facebook pixel setup, and donor database. We map your current funnel: cost-per-click, conversion rate by channel, and post-donation behaviour. For Bilbao non-profits, we benchmark your metrics against the 24,000 SMBs in the metro to show you where you stand.
Segment & Build Audiences
We work with your donor database to build 4–6 audience segments: first-time donors, lapsed donors, high-value prospects, and lookalike audiences. Each segment gets a distinct paid campaign and messaging strategy. We connect your CRM to your ad platforms so conversion data flows bidirectionally.
Optimise Ad Grant Spend
We expand your Google Ad Grant keyword strategy to capture 85%+ of your monthly allowance. We test new donor personas, seasonal giving moments (Christmas, local Bilbao charity galas), and longer-tail keywords. We implement conversion tracking tied to donor lifetime value, not just form submissions.
Launch Retention Campaigns
We build automated paid retargeting sequences to re-engage first-time donors. Day 2 post-donation, they see ads highlighting impact. Week 3, we introduce a minor gift ask. Week 6, we invite them to a virtual or in-person event. All campaigns are data-driven and tied to your programmes.
Measure, Optimise & Scale
We run weekly performance reviews. Every metric—cost-per-acquisition, donor LTV, recurring donation rate—is monitored and optimised. We test new channels (LinkedIn for major donors, TikTok for younger supporters), creative variants, and messaging angles. Bilbao non-profits we work with typically see 40–60% cost reduction and 2.5–3.2x lift in recurring donors by month 3.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao non-profit & charity brand
The median non-profit & charity client after 6 months
A step-by-step guide to stretching your donor budget 2–3x further. Learn how Bilbao charities are capturing their full Google Ad Grant, converting first-time donors into recurring supporters, and cutting acquisition costs by 50% or more.
Median result across 12 non-profit & charity Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does it cost to work with Omakaase on paid marketing?
Our retainer for non-profits in Bilbao ranges from €1,200–€2,800/month, depending on scope (Google Ad Grant only vs. multi-channel) and your current ad spend. We also offer project-based audits (€1,500–€3,200) if you want to assess the opportunity first. Most charities see ROI within 8–12 weeks, so the investment pays for itself in recovered or optimised ad spend.
We already have a Google Ad Grant account. Can you improve it without starting from scratch?
Absolutely. Most Bilbao non-profits are running 30–50% of their allowance. We audit your current setup, identify quick wins (new keywords, audience segments, conversion tracking), and implement them within 2–3 weeks. No need to reset; we build on what works.
How do you make sure paid ads convert to *recurring* donors, not just one-time gifts?
We segment your audience and messaging by donor lifecycle. Cold prospects see 'donate now' ads. Warm prospects (email subscribers, past donors) see 'become a monthly supporter' messaging. Post-donation, retargeting campaigns nurture them through weeks 2–8 with impact stories and upgrade offers. This approach lifts recurring donor conversion 3–4x vs. generic campaigns.
What if we don't have a donor database or CRM?
We recommend setting up a basic CRM (Mailchimp, HubSpot, or even Google Forms + Sheets to start). Once you have a home for donor data, we integrate it with your ad platforms so you can segment, retarget, and measure lifetime value. Most non-profits start this process with us as part of the onboarding.
Can you help with Facebook and Instagram ads, or just Google?
We manage both. Google Ads (including Ad Grant optimisation) and Meta platforms (Facebook, Instagram) are core to our strategy. We also explore LinkedIn for major donor campaigns and TikTok for younger supporters if it fits your mission. Most charities see the best ROI blending Google (for intent) and Meta (for audience reach).
FREE · NO COMMITMENT · 48HR TURNAROUND