Built for Beauty & MedSpa Brands That Have Outgrown Their Last SEO Agency.
Seattle beauty & medspa owners are ranked third on Google Maps while competitors capture walk-ins. We fix that.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Seattle beauty & medspa is a different game.
We’ve run SEO here. We know what it takes.
Your Instagram followers aren't booking appointments.
Seattle's beauty and medspa market is paradoxically Instagram-dominant yet Google-invisible. While you invest in content creation and follower growth, 68% of local beauty service searches happen on Google Maps and search engines—where your competitors rank first. The market is hyper-competitive (Capitol Hill and South Lake Union alone have 200+ competitors), but most are not optimized for SEO. This creates an immediate opportunity: dominance of local search with a 6-month commitment generates 3–4x the booking rate of Instagram alone.
The 3 places Seattle beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The business had a beautiful Instagram following (8,200 engaged followers) but was almost invisible on Google Maps—ranking 9th for 'Botox Seattle' and 11th for 'medspa Capitol Hill'. 70% of bookings came from referrals; walk-ins and organic search were negligible. They were spending $3,200/month on Google Ads with a $240 cost per lead.
Optimized Google Business Profile with high-quality before/after photos, detailed service categories, and weekly post cadence.
— Sarah M.
Owner & Esthetician
Read the full case study →BEFORE → AFTER
Monthly Booking Revenue from Search · BEFORE
$900–$1,200
Monthly Booking Revenue from Search · AFTER
$4,100–$5,400
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 6 months of our SEO program, you'll rank in the top 3 on Google Maps for your key service terms, generate 25–40 organic leads per month (3–4x your current baseline), and own a long-term search asset that requires far less spend than paid ads.
Local SEO Audit
We conduct a complete technical and competitive analysis of your Google Business Profile, website, and local citations. We identify why you're being outranked on Maps and what your top 5 competitors are doing right. We also map high-intent keywords you should be ranking for.
Google Business Optimization
We optimize your Google Business Profile for maximum visibility: category alignment, service-specific attributes, photo strategy, and review response framework. This alone typically moves you 2–4 positions on Maps within 30 days.
Website & Content Strategy
We build a content roadmap targeting high-intent search terms (e.g., 'Botox Seattle', 'HydraFacial Capitol Hill'). We create service pages, blog content, and schema markup to signal authority and relevance to Google.
Citation & Authority Building
We claim and optimize your profiles on beauty and healthcare directories (Yelp, Waze, Health Grades, etc.). Consistent citations across platforms dramatically improve local search ranking. We also pursue high-quality backlinks from Seattle beauty publications.
Monthly Optimization & Growth
We monitor rankings, track leads from organic search, and iterate. Monthly optimizations include keyword expansion, new content, review strategy, and competitive adjustments. You see movement every 30 days.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Seattle beauty & medspa brand
The median beauty & medspa client after 6 months
Get the exact 23-point checklist we use to audit and fix Google visibility for Seattle beauty and medspa businesses. Includes Google Maps optimization, citation building, and keyword research—everything you need to start ranking this quarter.
Median result across 12 beauty & medspa SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until I see results from SEO?
Quick wins appear in weeks (Google Business Profile optimization can move you 2–4 positions within 30 days). Significant ranking improvements for competitive keywords typically take 4–6 months. We prioritize high-intent keywords that you can rank for faster. Most clients see their first batch of organic bookings within 60 days.
Will SEO work for my small medspa? We're not a mega-clinic.
Yes. In fact, smaller, specialized medspa businesses often dominate local search faster than large chains because they're more focused. Google rewards relevance and specialization. A boutique 'Botox + facial' medspa will outrank a generalist clinic offering 50 services. We build SEO strategies around your specific niche.
How is your approach different from other SEO agencies?
Most SEO agencies treat beauty and medspa like any other industry. We don't. We specialize in local search for high-intent, booking-driven keywords. We connect every optimization to actual bookings and revenue. We also focus on Google Maps and local citations first (where 68% of searches happen), not just organic search. And we're transparent: you see monthly results tied to your business impact.
What if I'm already spending on Google Ads?
SEO and Ads are complementary, not competitive. Many clients run both for 3–6 months, then shift budget from Ads to SEO as organic volume grows. The goal is to replace expensive paid clicks with free organic traffic. We'll help you optimize your budget and transition strategy.
Do you guarantee #1 rankings?
No agency can guarantee rankings—Google's algorithm changes constantly. But we can guarantee effort, transparency, and results-based optimization. Our track record shows 90% of clients rank top 3 for their primary keywords within 6 months. If we're not delivering progress every month, we'll tell you why and adjust the strategy.
FREE · NO COMMITMENT · 48HR TURNAROUND