Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
Seattle Beauty & MedSpa owners spend $5,200/month on ads but lose 60% of local search to competitors. We fix that.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Seattle beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Instagram budget isn't scaling bookings anymore.
Seattle's Beauty & MedSpa market is bifurcated: Instagram-native, referral-dependent businesses leaving money on Google Maps where high-intent clients search 'Botox near me' and 'laser hair removal Seattle.' Your competitors are already there. The city's affluent Capitol Hill and South Lake Union districts have crushing demand, but most independents lack SEO presence and strategic paid channel diversification. Search intent converts 3x better than social discovery—yet 70% of local clinics ignore it entirely.
The 3 places Seattle beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending $4,800/month across Instagram and Google Ads with no visibility into which platform drove actual bookings. New client bookings flat at 14/month. Competitors ranked higher on Google Maps; losing 'near me' searches.
Rebuilt Google Ads structure: separated branded vs. non-branded keywords, added location-specific ad copy ('Capitol Hill Botox,' 'Seattle laser hair removal'). Added Google Local Services Ads.
— Dr. Anita P.
Clinic Owner
Read the full case study →BEFORE → AFTER
Monthly New Client Bookings · BEFORE
14
Monthly New Client Bookings · AFTER
25
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you shift from Instagram-dependent uncertainty to a predictable paid marketing engine generating 35–50 qualified bookings monthly at $85–$120 CPL. You'll own your local search real estate, understand exactly which channels drive revenue, and have a repeatable blueprint to scale without proportional cost increases.
Audit & Market Mapping
We analyze your current paid spend, conversion funnel, and competitive landscape within Seattle's Beauty & MedSpa ecosystem. We map your ideal client journey from search intent to booking to post-treatment loyalty. This includes Google Ads audit, Facebook pixel health check, and local SEO baseline.
Strategy & Channel Blueprint
Based on audit findings, we design a multi-channel paid strategy prioritizing high-intent channels (Google Search, Local Services Ads, Maps) while maintaining Instagram for brand narrative. We model realistic CPL, conversion rates, and monthly booking targets tied to your revenue goals.
Campaign Setup & Optimization
We build and launch Google Search, Local Services, and Instagram campaigns with Seattle-specific audience targeting, treatment-focused keywords, and conversion-optimized landing pages. All campaigns link to a unified booking system with pixel tracking for true attribution.
Testing & Daily Optimization
First 30–60 days are diagnostic. We test ad copy, landing page variants, audience segments, and bid strategies daily. We track booking source, client lifetime value, and revenue per channel to isolate high-ROI tactics. Weekly performance reviews with clear next-action items.
Scale & Predictable Growth
Once we've identified high-ROI channels and messaging, we scale budget progressively while maintaining cost-per-lead targets. We layer in retargeting, seasonal campaigns (summer laser, holiday gift certificates), and referral incentive amplification. Transition to predictable monthly growth.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Seattle beauty & medspa brand
The median beauty & medspa client after 6 months
Discover exactly how top clinics in Capitol Hill and South Lake Union generate 35+ booked appointments monthly from paid channels—without overspending on Instagram.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does this cost?
Our retainers for Beauty & MedSpa paid marketing range from $2,500–$8,000/month depending on scope (single vs. multi-location, number of treatment types, ad spend volume). Most clients allocate 40–60% of retainer to media spend, the rest to management and optimization. We typically recommend starting with $4,500/month (includes $2,500 media budget + $2,000 management). We'll outline a specific proposal after the initial audit.
How long before we see results?
You'll see campaign performance data (impressions, clicks, cost-per-click) within days. Booking data takes 2–4 weeks to stabilize as the algorithm learns. By week 6–8, we'll have clear attribution showing which channels drive actual appointments. By month 4, you should see 20–30% growth in new client bookings if you're optimizing across multiple channels.
What if we're already running Google Ads or Instagram ads?
We audit what's running, identify leaks (misaligned keywords, poor landing pages, wrong audience settings), and optimize within 2–3 weeks. Often we can improve ROAS by 40–60% just by fixing existing campaigns before increasing spend. We'll show you the audit findings and recommend whether to pause, pivot, or scale each campaign.
Do you handle the technical setup (pixels, tracking, landing pages)?
Yes. We handle all technical setup: Google Ads account structure, Facebook/Instagram pixel implementation, conversion tracking integration with your booking system, landing page creation or optimization, and UTM tagging. You don't need to touch anything. We'll train one team member on the dashboard so you can check performance anytime.
What if our team is Instagram-only? Will this strategy work?
Yes—in fact, Instagram-native clinics often see the biggest immediate wins because we unlock new high-intent channels they weren't using. Google Search and Local Services Ads tend to outperform Instagram by 2–3x in conversion rate. We don't eliminate Instagram; we rebalance your budget toward higher-ROI channels while using Instagram for retention and brand narrative.
FREE · NO COMMITMENT · 48HR TURNAROUND