Built for Beauty & MedSpa Brands That Have Outgrown Their Last SEO Agency.
While you rely on Instagram, they're capturing 'near me' searches and booking clients on autopilot. Reclaim your local dominance.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Phoenix beauty & medspa is a different game.
We’ve run SEO here. We know what it takes.
Phoenix Beauty & MedSpa owners: your competitors own Google Maps
Phoenix's 88,000 SMBs span real estate, healthcare, retail—and a thriving Beauty & MedSpa segment concentrated in Scottsdale and Downtown. Most beauty businesses are digital-native on Instagram but invisible in Google search, meaning local clients actively searching for 'botox near me' or 'med spa Phoenix' never find them. The Scottsdale corridor alone sees 40% YoY growth in aesthetic service demand, but fewer than 30% of local beauty businesses rank on Google's first page. This creates a high-intent, low-competition opportunity window—but only for businesses willing to move beyond social.
The 3 places Phoenix beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite strong brand reputation and quality treatments, they had zero Google Maps visibility and never ranked for local search terms like 'Botox Scottsdale' or 'med spa fillers.' Competitors with smaller Instagram followings were capturing the high-intent 'near me' traffic. Their digital marketing budget was stalled at $3,200/month with no clear attribution.
Conducted deep competitive analysis of top-ranking spas in Scottsdale; identified underserved long-tail keywords like 'anti-aging facials near Scottsdale' and 'PRP treatment Arizona.'
— Sarah M.
Operations Director, Multi-Location Med Spa
Read the full case study →BEFORE → AFTER
Monthly Organic Leads from Search · BEFORE
3
Monthly Organic Leads from Search · AFTER
47
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 3–6 months, you'll own top 3 rankings for your highest-intent local keywords, dominate Google Maps for your service area, and consistently attract 30–50+ qualified organic leads per month—no ad spend required. Your SEO becomes a compounding asset that rivals your Instagram following and eliminates the 'feast or famine' cycle of referral-dependent growth.
SEO Audit & Competitive Analysis
We map your current Google visibility, audit your website's technical health, and reverse-engineer the top 3 competitors in your Phoenix service area. This includes analyzing their keyword strategy, backlink profile, and Google Maps authority. You'll see exactly where you rank, where you're losing traffic, and what's working for competitors.
Keyword & Intent Research
We identify the high-intent, local beauty & medspa keywords your Phoenix clients are searching for right now—'botox near me,' 'med spa Scottsdale,' 'lip filler appointments'—and map which ones are realistic to rank for within 3–6 months. We prioritize keywords that convert, not just those with high volume.
On-Page & Technical Optimization
We optimize your website's structure, page speed, mobile experience, and schema markup to signal to Google that you're a credible local beauty authority. This includes optimizing service pages, building internal linking, and ensuring your business schema is perfect for Google Maps and local pack inclusion.
Local SEO & Google Maps Authority
We build your Google Business Profile into a ranking powerhouse, secure high-quality local citations from beauty directories, and implement a structured review generation strategy. Each tactic signals to Google that you're a trusted local business in Phoenix, directly improving Maps rankings and visibility in the local pack.
Content & Link Building Strategy
We create high-intent blog content targeting your priority keywords (treatments, care guides, beauty trends) and build backlinks from relevant Phoenix health, wellness, and lifestyle authorities. Each piece is designed to rank and drive qualified traffic while establishing your business as a trusted local expert.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Phoenix beauty & medspa brand
The median beauty & medspa client after 6 months
A no-BS checklist of the 7 highest-impact SEO moves you can make this month to start capturing local search traffic. Specific to Phoenix, specific to beauty & medspa, ranked by ease and impact.
Median result across 12 beauty & medspa SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see results?
First improvements typically appear in 4–8 weeks (technical fixes, citation updates). Meaningful rankings and traffic usually arrive by month 3–4. Full compounding effect (30–50 leads/month) usually takes 5–7 months. It's a long-term play, but the ROI is worth it—organic traffic gets cheaper over time, while paid ads get more expensive.
Will SEO work for my beauty/medspa business?
Yes—if your clients search for you locally. Phoenix Beauty & MedSpa market has high search demand (+18% YoY) and moderate competition, which means there's real opportunity. The question isn't whether SEO works; it's whether your competitors have already claimed it. If they haven't, you still have a window.
What's included in the retainer?
Our typical Beauty & MedSpa retainer ($2,500–$5,500/month depending on scope) includes on-page optimization, content creation, technical updates, local SEO management, citation building, review strategy, and monthly reporting. We custom-scope based on your budget and goals. First conversation is free.
How do you decide which keywords to target?
We map three layers: (1) Search volume and ranking difficulty, (2) Intent—will this keyword convert to a booking?, and (3) Opportunity—is your competitor weak here? We prioritize long-tail, high-intent keywords like 'Botox near me Scottsdale' over broad, competitive terms. We target 40–80 keywords depending on your service range.
What if I'm already doing Google Ads? Should I stop?
No. Ads and organic work best together short-term. Ads give you immediate visibility while SEO compounds. Over 6–12 months, as organic rankings strengthen, you can reduce ad spend and reallocate budget—that's when your ROI really shines. We often help clients shift 30–40% of paid budget to SEO maintenance once rankings stabilize.
FREE · NO COMMITMENT · 48HR TURNAROUND