Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
Phoenix Beauty & MedSpa owners are leaving 40% of their ad budget on the table. We show you where it's going—and how to fix it.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Phoenix beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Instagram followers aren't booking appointments.
Phoenix's Beauty & MedSpa market is Instagram-dependent but underserving Google. While competitors fight for the same 40,000 monthly 'near me' searches, most salons and med spas have zero paid search presence. This creates an asymmetric opportunity: low competition, high intent buyers. The businesses winning aren't the prettiest on social—they're the ones showing up when someone searches 'microneedling Phoenix' or 'Botox near me.' Your market is shifting from awareness play to conversion play, and most competitors haven't noticed.
The 3 places Phoenix beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spent $2,800/month on Instagram ads and TikTok. Engagement was high (3–5% CTR), but bookings weren't growing. Most appointments came from referrals. Google Search was untouched. Competitors appeared first in local pack for 'Botox Scottsdale' and 'laser hair removal near me.'
Shifted 55% of budget to Google Search Ads targeting 'injectables Scottsdale,' 'Botox near me,' and 'med spa Scottsdale.' Built landing pages for each treatment type with social proof (before/afters, client reviews).
— Sarah M.
Owner & Lead Aesthetician
Read the full case study →BEFORE → AFTER
Monthly Revenue from Paid Marketing · BEFORE
$7,600
Monthly Revenue from Paid Marketing · AFTER
$21,100
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll see a predictable flow of qualified bookings from paid channels. Most clients reduce cost per lead by 30–50% and increase monthly bookings by 25–40%. You're no longer dependent on Instagram virality or walk-ins—you're acquiring clients on demand, at a sustainable cost.
Audit & Market Mapping
We analyze your current spend across Instagram, Google, and local channels. We map the Phoenix Beauty & MedSpa landscape: who's bidding on which keywords, what they're paying, and where your competitors rank. You'll see exactly where your $3,200 monthly budget is going—and why it's underperforming.
Strategy & Channel Mix
Based on your service mix (facials, injectables, laser, etc.), we design a paid framework that splits spend between high-intent search (Google Ads, Local Services) and awareness (Instagram/Meta). For Phoenix, this typically means 60% search, 40% social—not the reverse. We set realistic CPL targets and booking conversion benchmarks for your market.
Campaign Setup & Launch
We build and launch Google Search Ads targeting high-intent keywords ('Botox Phoenix,' 'med spa near me,' 'microneedling Scottsdale'). We configure Local Services Ads to show your business prominently on Maps. We also set up Meta campaigns for retargeting and lookalike audiences. All campaigns funnel to optimized landing pages that convert searchers into bookings.
Optimization & Weekly Refinement
First two weeks focus on data collection. By week three, we're adjusting bids, pausing low-performing keywords, and scaling winners. We A/B test ad copy and landing page elements. For Beauty & MedSpa, this means testing messaging around 'no downtime' or 'results in 48 hours' vs. technical benefits. We report weekly on cost per lead, booking rate, and ROI.
Scale & Sustained Growth
Once we've proven the CPL and booking conversion metrics, we increase budget to the most profitable channels. For high performers, we expand keyword coverage and geographic targeting (e.g., Scottsdale, Tempe, Chandler). We establish KPIs: target cost per booking, minimum ROAS, and monthly appointment volume goals. You're now operating a predictable paid marketing engine.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Phoenix beauty & medspa brand
The median beauty & medspa client after 6 months
See exactly how Beauty & MedSpa businesses in Phoenix are filling appointment books—and how much they're spending to do it. This playbook breaks down the channel mix, keyword strategy, and budget allocation that works in your market.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Beauty & MedSpa business in Phoenix spend on paid marketing?
Most successful Beauty & MedSpa businesses we work with spend $1,500–$7,000/month depending on revenue goal and service mix. A $30K/month salon might allocate $2,500–$3,500/month. A high-end med spa ($60K+/month) might spend $4,500–$7,000/month. The key is ROI: if you're generating $3–4 in revenue per $1 spent, you can scale. We help you find that break-even point and scale above it.
Why should we focus on Google Ads instead of just Instagram?
Instagram is awareness-driven; Google Search is intent-driven. Someone searching 'Botox near me' on Google is ready to book today. Someone liking your Instagram post might think about it in 6 months. For appointment-based businesses, Google Ads typically deliver 2–3x higher booking conversion rates at a lower cost per lead. This doesn't mean abandon Instagram—it means allocate 55–60% to search, 35–40% to social.
How long before we see results?
You'll see data within 7 days (enough traffic to optimize). By week 3–4, you'll see meaningful CPL improvements (15–25% reductions). By month 3, most clients report 25–40% increase in qualified bookings and 30–50% reduction in cost per lead. Long-term results (scaling to 50%+ booking growth) take 4–6 months as we refine targeting, landing pages, and ad creative.
What if our appointment calendar is already full? Should we still run paid ads?
If you're fully booked and not taking new clients, paid ads would waste money. But most Beauty & MedSpa businesses have variable demand: peak season (summer for laser, holiday for injectables) and slower periods. Paid ads help you smooth demand curves and capture high-intent clients who'd otherwise go to competitors. They're also cheaper than last-minute promotions—you're acquiring clients on a predictable schedule.
Do we need a new website or landing pages to run paid ads?
Not necessarily—but it helps. Your website's conversion rate matters. If 2% of paid traffic converts to bookings, that's your baseline. With optimized, service-specific landing pages, that can jump to 4–6%. If your site is slow, confusing, or lacks an easy booking button, you'll waste ad spend. We audit your site and recommend changes—often small tweaks that double conversion without a full redesign.
FREE · NO COMMITMENT · 48HR TURNAROUND