Built for Retail & Consumer Goods Brands That Have Outgrown Their Last Paid Marketing Agency.
Every pound and dollar working harder. Data-driven paid marketing that recovers lost sales and beats marketplace giants.
8 of our last 10 retail & consumer goods clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Nice retail & consumer goods is a different game.
We’ve run Paid Marketing here. We know what it takes.
28,000 Nice retailers fight for attention. Your budget shouldn't.
Nice's retail & consumer goods sector spans luxury boutiques in Vieux-Nice, tourism-driven commerce on the Promenade des Anglais, and emerging tech-enabled retailers near Sophia Antipolis. Yet 70% of your potential customers abandon shopping carts—and your competitors own Google Shopping. The market is crowded; paid advertising budgets (avg €2,600/mo) are stretched. Success means precision targeting, relentless cart-recovery campaigns, and visibility in the channels where discovery happens: Google Ads, social commerce, and retargeting.
The 3 places Nice retail & consumer goods brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 retail & consumer goods brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Cart abandonment at 75%; Google Shopping CTR of 0.8% (half the industry benchmark); paid budget scattered across Facebook, Google, and Pinterest with no attribution model. Monthly marketing ROI was 1.9x—unprofitable at scale.
Rebuilt product feed with complete luxury attributes (brand, material, collection), implemented dynamic bidding, and secured top Google Shopping positions within 3 weeks.
— Marie L.
Owner, Luxury Fashion Collective
Read the full case study →BEFORE → AFTER
Monthly Attributed Revenue from Paid Ads · BEFORE
€4,940
Monthly Attributed Revenue from Paid Ads · AFTER
€12,210
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you'll recover 35–50% of abandoned carts, achieve 4–5x ROAS on paid channels, and cut customer acquisition cost by 25–40%. Your €2,600 monthly ad budget will deliver €10,400–€13,000 in attributable revenue—predictable, repeatable, and scalable.
Audit & Baseline
We analyze your current paid campaigns, product feed, and customer journey. We benchmark your ROAS, cart recovery rate, and Google Shopping performance against Nice retail standards. This reveals where budget leaks and opportunities hide.
Feed Optimization & Setup
We restructure your product data for Google Shopping, ensuring complete attributes, accurate categorization, and competitive bidding strategy. We implement pixel tracking and audience segments for retargeting.
Campaign Architecture
We design layered paid strategies: high-intent Google Search ads, visual discovery via Google Shopping, audience-specific Facebook/Instagram campaigns, and precision retargeting. Each channel has clear KPIs tied to your revenue goals.
Cart Recovery Engine
We build a multi-touch recovery sequence: automated email within 1 hour, SMS reminder at 4 hours, retargeting ad within 24 hours, final email at 48 hours. Personalization by product category and customer segment maximizes conversion.
Testing & Scale
We launch campaigns at controlled spend, monitor daily performance, and pause/pause underperformers within 48–72 hours. We scale winning campaigns and refine audience targeting. Weekly reporting keeps you aligned on metrics that matter: CAC, ROAS, and revenue.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nice retail & consumer goods brand
The median retail & consumer goods client after 6 months
Get a candid assessment of your current paid campaigns, product visibility, and cart recovery. Benchmark yourself against 28,000+ Nice retailers. Receive a prioritized roadmap to recover 35–50% of abandoned carts and hit 4x ROAS.
Median result across 12 retail & consumer goods Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How quickly will I see results from paid marketing optimization?
Cart recovery campaigns typically show results within 2–4 weeks (email + SMS sequences live and converting immediately). Google Shopping visibility improvements and paid social optimization take 4–8 weeks to stabilize as we test, scale, and refine audience targeting. Most clients hit 3–4x ROAS by week 12; full optimization (4.5–5.5x) by month 6.
What if my current Google Shopping feed is a mess?
Feed cleanup is standard. We audit, map your product data, add missing attributes, and restructure categories to match Google's schema. Live optimized feeds typically achieve 2–3x CTR improvement within 3 weeks. If 40% of your inventory is missing, we prioritize high-margin SKUs first while building out the full catalog.
Does cart recovery really work, or is it just email spam?
It works—when done right. Single emails convert 5–8% of abandoned carts. Multi-touch sequences (email + SMS + retargeting ads within 48 hours) convert 35–50%. The key: segmentation by abandonment reason (price hesitation vs. shipping cost vs. decision delay) and personalization by product category. We avoid spam; we target lost revenue with precision.
How much should I budget for paid marketing in Nice?
Most Nice SMBs spend €1,500–€4,500/month. We typically recommend starting with €2,000–€3,000 if you're testing, or €3,500–€5,500 if you want aggressive scaling. Budget allocation: Google Shopping 40–50%, retargeting 20–30%, Facebook/Instagram 15–25%, search brand 10–15%. ROI scales linearly—€5,000/month revenue-generating budget should deliver €20,000–€27,500 in attributable revenue.
What if I'm competing against Amazon, Farfetch, and other marketplaces?
You can't out-marketplace the marketplaces. But you can own search intent (Google Ads, Google Shopping) and build direct relationships (paid social, email, SMS). Our strategy for marketplace-competing retailers: 1) Dominate Google for high-intent searches (brand + category), 2) Use paid social & retargeting to remind customers of your brand experience, 3) Recover abandonment aggressively (they're comparing prices; a timely nudge wins). You'll never out-scale Amazon, but you'll capture high-LTV customers who value brand, exclusivity, and customer service.
FREE · NO COMMITMENT · 48HR TURNAROUND