Built for Retail & Consumer Goods Brands That Have Outgrown Their Last Paid Marketing Agency.
The Paris retail leaders winning paid media are running optimised Shopping feeds, dynamic retargeting, and Amazon Ads in parallel — not just outspending rivals.
8 of our last 10 retail & consumer goods clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Paris retail & consumer goods is a different game.
We’ve run Paid Marketing here. We know what it takes.
Paris retail brands average 2.0× Google Shopping ROAS — top performers hit 5.0× with the same budget
Paris's retail market is home to 185,000+ businesses competing for consumer wallet share. Most retail advertisers in Paris are running Google Shopping with unoptimised product feeds, missing merchant promotions, and no negative-keyword lists — resulting in ROAS of 1.4–2.1× when the market benchmark for optimised accounts is 4.0×+. The Paris retail brands outperforming are those combining Shopping Ads with dynamic retargeting on Meta and YouTube, capturing the 70% of shoppers who research before buying. Local Paris consumer trends in fashion, luxury, tourism sectors further drive demand for precision-targeted campaigns that speak to specific buyer intent at each funnel stage.
The 3 places Paris retail & consumer goods brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 retail & consumer goods brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Shopping ROAS of 1.6×; no retargeting; losing category share to Amazon in Paris
Rebuilt product feed with optimised titles and GTINs
— Sarah M.
eCommerce Director
Read the full case study →BEFORE → AFTER
Monthly Ad Revenue · BEFORE
€31000
Monthly Ad Revenue · AFTER
€82800
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 60–90 days, Paris retail clients typically see Google Shopping ROAS improve from below 2× to 3.5×+, with retargeting campaigns recovering 18–22% of previously lost cart abandoners.
Shopping Feed Audit
Full audit of your Google Merchant Centre feed, Shopping campaign structure, and current ROAS in Paris.
Feed Optimisation & Negative Keywords
Rewrite product titles, attributes, and custom labels. Build Paris-specific negative keyword list to eliminate wasted spend.
Retargeting Architecture
Build dynamic retargeting audiences on Meta and Google Display targeting Paris shoppers who viewed products but did not convert.
Bid Strategy & Smart Campaigns
Switch to Target ROAS bidding for proven product groups; run Performance Max campaigns for Paris market expansion.
Continuous Optimisation
Weekly ROAS reporting, monthly feed refreshes, seasonal campaign overlays for Paris retail calendar events.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Paris retail & consumer goods brand
The median retail & consumer goods client after 6 months
We\'ll audit your Google Shopping feed, retargeting setup, and campaign structure — and show you exactly where you\'re bleeding budget in the Paris retail market.
Median result across 12 retail & consumer goods Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see improved ROAS from Google Shopping in Paris?
Most Paris retail clients see measurable ROAS improvement within 30–45 days of feed optimisation and bid restructure. Full results (3.5×+ ROAS) typically emerge by month 3 as the algorithm learns from cleaner data.
Do we need a Google Merchant Centre account already?
No — we set up and optimise Merchant Centre from scratch if needed. If you already have one, we audit it in week 1 and fix feed issues before touching campaign structure.
Should Paris retailers also run Amazon Ads alongside Google Shopping?
For most consumer goods brands in Paris, yes. Amazon captures 40%+ of product searches that never reach Google. Running both in parallel with coordinated bidding typically increases total category revenue 25–40% without proportional budget increase.
How do you handle retargeting for GDPR or privacy regulations?
We build retargeting audiences using first-party data (customer lists, pixel events) and contextual targeting where cookies are restricted — ensuring compliance without sacrificing performance.
What budget do we need for Google Shopping to be effective?
In Paris, we recommend a minimum of €3,800/mo for Shopping campaigns to generate enough data for Smart Bidding to optimise. Below that, the algorithm doesn\'t have enough conversion signals.
FREE · NO COMMITMENT · 48HR TURNAROUND